Managing a Successful Business Project: Morrison's Diversity Report

This report, titled "To understand and determine initiatives and strategy which leads an organisation for formulating diverse and inclusive workforce," examines Morrison's, a major UK retail organization, and its approach to managing a diverse workforce. The report begins with an introduction highlighting the competitive retail market and the importance of a diverse workforce for gaining a competitive edge. It outlines the project's aims and objectives, including boosting knowledge of diversity, studying workforce strategies, and understanding the positive outcomes of equality initiatives. The project management plan includes scope, communication strategies, resource allocation, cost analysis, and time management, with a focus on the use of Gantt charts and Work Breakdown Structures (WBS) for effective project organization. The report then details both quantitative and qualitative research methods used to gather data, including questionnaires. Data analysis techniques are presented with frequency tables. Finally, recommendations are provided, and the report concludes with a reflective learning section.

Unit 6: Managing a Successful
Business Project

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Aim and objectives ...........................................................................................................3
P2 Plan that include scope, communication, cost, time related with project.........................4
P3 Explanation about work-break down structure and Gantt chart........................................6
TASK 2............................................................................................................................................7
P4 Quantitative and qualitative research for attaining organisational goals and objectives. .7
TASK 3 ...........................................................................................................................................9
P5 Tools and techniques for explaining data analysis............................................................9
P6 Recommendation.............................................................................................................16
TASK 4 .........................................................................................................................................17
P7 Reflective learning..........................................................................................................17
CONCLUSION..............................................................................................................................18
REFERENCES .............................................................................................................................19
.APPENDIX ..................................................................................................................................20

TITLE
“To understand and determine initiatives and strategy which leads an organisation for
formulating diverse and inclusive workforce”. A study report on Morrison's.
INTRODUCTION
The existing conditions of retail market are too competitive and all organisations
whether local or international are facing intense and cut-throat competition. So to retain and
sustain for longer period it is essential for an organisation to develop a competitive edge that
leads management to generate tough competition for rival organisation. Employee’s is an
important asset that is framed by each enterprise for managing diverse workforce in organisation.
For understanding this report Morrison’s is one of the largest retail organisation in UK and it
complete their overall operations with the engaging employees that are different in gender, race,
religion etc. Further, the report highlights on objective as well as aim that are related with
workforce. Project tools such as Gantt chart and WBS will also included in this report (Al-Bayati
and et. al., 2017). In the last, small scale research is conducted for collecting relevant information
from respondents.
TASK 1
P1 Aim and objectives
With the involvement of globalisation among all organisation and industry it is identified
that working conditions, operations and functions of business are impacted. Similarly, with
global aspect individuals are also receiving jobs from different geographical areas. This results
that the difference in culture, language etc. is faced by each employees and organisation both. In
context of Morrison’s management operate its stores beyond their local market (D'Netto and et.
al., 2014). Therefore, diversity in employees is also faced by Morrison’s that is resolved by
organisation by framing strategy and initiative related with diversity.
Project- The term project is defined as the series of action and activities which complete all task
of the project in an organised manner. Projects are delegates to specific teams for the completion
of task in decided time period through utilising available resources for completing project with
low cost and in specified time.

Project management- This is defined as managing and completing of project by monitoring its
start point and deciding steps till the end of project for achieving the decided target in an
appropriate manner (Mathews, 2015).
AIM:
“To understand and determine initiatives and strategy which leads an organisation for
formulating diverse and inclusive workforce”. A study report on Morrison's.
Objectives
 To boost the knowledge of individuals about diversity in work-culture of an organisation.
 To study and determine diverse workforce strategy for analysing overall efficiency of
employees.
 For understanding positive outcomes after implement of equality initiative in the
organisation.
P2 Plan that include scope, communication, cost, time related with project
A document is known as project management plan if it undertakes each phase of project
such as risk, quality, resources etc. and implements them in planning, executing, monitoring and
controlling for completion of research in an organised manner. The main role of project
management plan is to accomplish organisation goals in an easy manner for completing work in
a competitive world (Meyer, Morrison and Zuniga, 2017). Moreover, it helps to ascertain project
outcomes by communicating and align all phases in an organised manner.
All the essential aspects of project management plan are explained as beneath. Scope- With analysis of project scope it is identified that employees and other resources
are utilised properly for completing organisational task with decided standards. All data
which is gathered leads to attain accurate and right results in a competitive market by
managing project that leads in attaining organisational objectives by understanding
skills and capabilities of workforce. So the scope of diversity initiative is wide and
helps to complete research in an appropriate manner. Communication- Researcher attained desire results by adopting free flow of
communication. With use of transparent and proper communication channel all team
members easily transfer and share relevant information that is used for attaining
meaningful results from research (Okçu, 2014). Moreover, with use of transparent
communication system all projects are conducted in the open market. Additionally, to

provide equal opportunity communication is also required by researcher which is used
for making audio, video and written to complete operations on daily basis in less time
period. Resources- For conducting research in an effective manner it is identified that there are
various resources like, human capital, books, magazine and financial aspect are
required for completing the research with more efficiency and effectiveness. Along
with this all resources are gathered because it leads researcher for completion of
research study with more productivity. Further, laptop and mobile phones are most
important resources to work in an efficient manner. Communication matrix- The term communication matrix is defined as an effective
assessment tool that is used for designing better structure and it leads researcher to
complete all project in an efficient manner through making better flow of information
and it leads individuals in completion of task with desired goals and objectives.
Moreover, communication matrix also helps persons to make effective decisions by
providing right information to right individuals at right time. Cost- For expanding or increasing research effectiveness in a cut throat competition it is
analysed by researcher that cost plays an important role for completing the project in an
accurate manner (Phillips and et. al., 2016). This also governs that lack of funds reduce
the overall efficiency of research and in context of this research the decided cost is
£250 that is used in paying transport fees, printing expenses and purchase of paper to
conducts research in proper manner. Time- Time is an important tool that is used to generate competitive edge in market and
it refers that by scheduling all activities researchers is able to generate better results by
completing project activities in minimum time period. Along with this all team
members is also focused in developing tactics which leads to finish project properly and
help to gain right results from research. Quality- For collecting all essential information primary method of data collection is
used by researcher that leads in completing research with good quality. The main aim
of using quality aspects is to generate positive results from research. Moreover,
researcher focuses on quality perspective because it helps manage overall project
efficiency (Syed, 2020). Quality control chart is an effective tool which is utilised by

organisation for presenting all information in a graphical form so it is easy to state
specification of project.
 Risk- At the time of assigned work and project task the major risk which interrupt the
research are the insufficient funds, no response from respondents and challenges which
reduces the quality of project, Further, research quality of project is also impacted due
to which it is complex to undertake essential project from projects. Researcher develop
skills specifically communication and analytical to overcome from different risk
factors.
P3 Explanation about work-break down structure and Gantt chart
Gantt chart- The project tool which is known as Gantt chart is used by the organisation
for formulating right schedule for each project activity. It is also effective because it leads
management to demonstrate relationship within all activities and action in order to complete
project with right schedule (Turner and et. al., 2016). Moreover, all required and essential
information which is related with company task and research phase are utilised in all project
activities for completing research actions in minimum time period.
Work-break down structure- WBS is a best project tool which leads organisation to
delegate and divide a complex project into small units (Uygur and Aydin, 2015). The main
motive to use the method of work-break down structure is to execute and simplify all project
activities into managerial chunks that complete all project by assigning role and responsibilities

to each persons who is engage in project. Further, researcher also utilised WBS model in order to
divide all activities properly in order to attain significant results from study.
TASK 2
P4 Quantitative and qualitative research for attaining organisational goals and objectives
The term research is defined as generating new knowledge and then use of current
information, data and knowledge in the investigation of a topic. The main motive for conducting
research is to formulate concepts and methodologies that are new and it also leads researcher for
completing research according to present market conditions. Quantitative and qualitative
research methods is utilised for completion of this research in an appropriate manner.
Quantitative research- The term quantitative research is defined as an effective method
which is used by the researcher or organisation for collecting information with the use of
statistical, numerical and mathematical methods. Polls, questionnaire, surveys are some effective
methods to manage research information with use of quantitative research. Moreover,

quantitative research is more beneficial for understanding the response of target audience
(Veysel, 2014).
Qualitative research- According to perspective of qualitative research it is defined as the
process of naturalistic inquiry that make in-depth understanding about the social perspective of
research that is used for completion of task with understanding society perspective. The main use
of qualitative research is to identify answer of different questions by asking open-ended
exploratory question from respondents.
From perspective of Morrison’s both research methods are utilised by organisation that is used
for analysing and utilising all research findings. It is also useful for binding customers for a
longer period related with project.
Primary method of data collection- In order to gather the information for a new and
specific topic primary method for data collection is used that is used in completing research with
more efficiency (Zaitouni and Gaber, 2017). Sampling, questionnaire and survey are the methods
which are used by researcher for generating genuine outcomes from project.
Secondary method of data collection- There are various resources exists in market
which provides all information in minimum time period but information that is gathered generate
complexity as investigator are not able to obtain authentic data from secondary sources.
Morrison’s management adopt primary method of data collection for using and accumulating
right information from organisation findings. Along with this researcher implement fresh data for
understating existing needs and wants of customers in order to modify product according to
customer requirement.
Questionnaire
Quantitative question
Q1) Does most of the organisations are able to utilise the diversity related initiative in their
internal premises?
A) Yes
B) No
Q2) Is it compulsory for formulating diversity related strategy in Morrison’s?
A) Yes
B) No
Q3) Is the strategy and initiative which is related with diverse workforce are able to generate

positive outcomes form employees?
A) Yes
B) No
Q4) What is the influence of diverse workforce initiatives in Morrison’s employees?
A) Enhancement in motivation of employees
B) Growth in employee productivity
Q5) Which policy is appropriate for implement of the equality and diversity aspects that ensure
management of diverse employees?
A) By arranging training programs
B) By formulation of diverse policy
Q6) Does conflicts due to diversity among employee’s impacts on organisation efficiency?
A) Yes
B) No
Q7) Which type of challenge generates complexity for Morrison’s to implement strategy related
with diverse workforce?
Q8) What benefits are obtained by the organisation after ensuring diverse workforce strategy?
TASK 3
P5 Tools and techniques for explaining data analysis
Q1) Does most of the organisations are able to utilise the diversity related
initiative in their internal premises?
Frequency
C) Yes 18
D) No 12
Q2) Is it compulsory for formulating diversity related strategy in
Morrison’s?
Frequency
C) Yes 20
D) No 10
Q3) Is the strategy and initiative which is related with diverse workforce
are able to generate positive outcomes form employees?
Frequency
C) Yes 15
D) No 15

Q4) What is the influence of diverse workforce initiatives in Morrison’s
employees?
Frequency
C) Enhancement in motivation of employees 16
D) Growth in employee productivity 14
Q5) Which policy is appropriate for implement of the equality and
diversity aspects that ensure management of diverse employees?
Frequency
C) By arranging training programs 12
D) By formulation of diverse policy 18
Q6) Does conflicts due to diversity among employee’s impacts on
organisation efficiency?
Frequency
C) Yes 16
D) No 14
Q7) Which type of challenge generates complexity for Morrison’s to implement strategy related
with diverse workforce?
Q8) What benefits are obtained by the organisation after ensuring diverse workforce strategy?
Q1) Does most of the organisations are able to utilise the diversity related
initiative in their internal premises?
Frequency
A) Yes 18
B) No 12

18
12
Yes
No
Interpretation- With monitoring respondents review it is analysed that there organisation
understand and utilise the information which is related with diversity and initiative. This results
it is easy for management to complete task by ensuring diverse workforce and implement them
in all divisions of company.
Q2) Is it compulsory for formulating diversity related strategy in
Morrison’s?
Frequency

AA Yes 20AA No 10
20
10
Yes
No
Interpretation- By respondents answer it is identified that it is essential to implement diverse
workforce in organisation and the respective organisation is the fourth largest retailer which
satisfies needs and wants of customers by managing diverse workforce. So all employees
perform its work with engaging diversity perspective in company.
Q3) Is the strategy and initiative which is related with diverse workforce are
able to generate positive outcomes form employees?
Frequency
A) Yes 15
B) No 15