Business Environment Analysis of Morrison's: SWOT and PESTEL

This report provides a comprehensive analysis of Morrison's business environment, focusing on the impact of both internal and external factors. It begins by introducing the company and its market context, highlighting competitors like Tesco and Walmart. The report then delves into SWOT analysis, examining Morrison's strengths, weaknesses, opportunities, and threats. Following this, a PESTEL analysis is conducted to assess the political, economic, social, technological, environmental, and legal factors influencing the company. The PESTEL analysis considers aspects like Brexit's impact, economic fluctuations, social trends, technological advancements, financial aspects, and political regulations. The conclusion emphasizes the importance of these analyses for improving Morrison's financial position and achieving favorable outcomes. The report underscores how understanding and adapting to these factors are critical for the company's success in a dynamic business environment.

Introduction
Business environment is contemporary and flexible and it impact of
organisational structure functions and operations at wider level. With
changing period of time, it has become important to conduct a proper
research on the basis of which information is obtained. Main purpose
of this report is to understand the impact of both internal and external
factors on business. Morrisons, largest supermarket chain
headquartered in United Kingdom. The organisation deals in daily
consumable items and as well as other consumer related products and
services. It also has many computers in market such as Tesco, Wal-
Mart, Amazon, Sainsbury and many more. This report comprises of
concept of business environment, external analysis and their impact on
business, frameworks such as swot and pestle analysis
Morrison's and Its Environment
External Environment
PESTEL Analysis
PESTEL Analysis is a type of a framework which is used by
enterprises with aim of examining and analysing the external factors that
impact on overall organisational structure. This framework is important to be
considered as because it helps in understanding the market situation and its
impact on enterprise as well as resources. This framework consists of different
elements which are explained as follows-
Political factors- It is a type of element which consists of factors like ok lag
installations political stability and instability tax rates environmental law etc.
Due introduce of BREXIT, created major changes in business sector and which
leads to change in policies as well as regulations. Morrison’s was affected by
Brexit at larger scale.
Economical- It is another component of framework in which it consists of
inflation and deflation rates taxation policies disposable income etc. In context
of selected enterprise, Brexit created fluctuations in currency and which also
ensures the inflationary pressure on enterprise.
Social- Social factor consists of population behaviour attitude trends and many
more. In reference of chosen company, enterprise has to follow the rules and
regulations as because of growing education and awareness about health of
consumers in United Kingdom. Social factors are important to be considered
as because the products and services are used by customers and their demands
changes from time to time. In order to fulfil the needs and demands of targeted
audience selected company uses research analysis as well less now aiming
towards demographic factor.
Technological- Technological factor comprises of use of advanced software
and tools, machine learning artificial intelligence etc. In consideration of
How the company impact its
context External Environment
Financial component- It is an important element which is to be
used as because effective directly on profit of the business. In
relation of selected organisation, it comprises of loan, more
capital and many more. It is necessary to separate this so that it
is easier for entity to accomplish goals in appropriate way.
Political variable- It comprises of laws, rules and regulations,
etc. It is necessary for company to examine the impact of
government change of rules and policies. In context of chosen
company, it focuses on maintaining the stability and follows all
the legal procedures appropriately.
Internal Factors
SWOT ANALYSIS
It is a tool which is used by most of the
organisation in order to determine and examine their internal
capabilities by accessing to strength weakness, opportunities and
threats. Main benefit of this tool is that it helps in making effective
decisions regarding development of business as well as activities
that are needed to be changed and improved. In relation of
selected organisation, manager of the form also uses SWOT
analysis which helps in making decisions in proper manner and is
further discussed as follows-
Strength
• Main strength of Morrison’s is that they have efficient and
CONCLUSION
On the basis of above given report, it is analysed that the primary
purpose of company is to increase financial position and achieve
favourable outcome in future period of time. In this report, there is
a discussion regarding internal and external factor that enforces
direct effect on company and also how the company execute its
business in specific field for accomplishing favourable results in
future time period. The main aim of business is to enhance their
financial position at market. In the present era it is identified that