Analyzing Leadership, Strategy & Governance at Morrisons

This report provides a detailed analysis of the leadership and management style of Morrisons' CEO, David Potts, evaluating its effectiveness through theoretical models such as the behavioral and trait models. It examines the current organizational culture and structure, highlighting the CEO's role in fostering a customer-focused environment and driving performance improvements. The report also describes the entrepreneurial strategies and corporate governance policies implemented by the CEO, including a focus on low prices, fresh food offerings, and sustainable practices. Furthermore, it explores the effects of influence, power, and conflict resolution on employee performance, emphasizing the importance of motivation strategies in enhancing productivity and achieving organizational goals. The analysis is supported by examples from corporate practices and relevant literature, providing a comprehensive overview of the CEO's impact on Morrisons' success.

Describing and
analyzing the
management style
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Table of Content
INTORDUCTION…………………………………………………………………………..3
MAIN BODY
Comment and evaluate on the effectiveness of the leadership style/ managerial style of the CEO
with support of theoretical models……………………………………………………………..3
Evaluate the current culture and structure of the organization and also comment on the role of
CEO which has created impact in enforcing and creating them to achieve higher level of
performance……………………………………………………………………………………….4
Describe about the entrepreneurial strategy and corporate governance policies followed by the
CEO of that organization to enhance the effectiveness of organization and performance as well.5
Examine the effects of influence, power and conflict resolution at the particular organization and
their influence on employee’s performance……………………………………………………….6
Describe about various kinds of strategies of motivation used at organizational level and their
influence on performance of employees………………………………………………………….7
With support of examples of corporate and literature to justify the research……………………8
CONCLUSION……………………………………………………………………………………9
REFERENCES…………………………………………………………………………………10
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INTRODUCTION
Management style refers to the methods used by an individual in terms of managing an
organisation or group of people.It basically refers to the manner in which managers exercise their
authority in the workplace and also ensure that their objectives are achieved. In the present
report, Morrisons is taken into consideration. Morrisons is basically the fourth largest
supermarket chain in the United Kingdom which is headuartered in Bradford, West Yorkshire,
England(Raza and et.al., 2021). The present report will cover discussion about effectiveness of
leadership style of CEO with support of theoritical model and also about current culture and
structure of the organisation. In addition to this, the present report will cover analysis about
corporate governance policies and entrepreneurial strategy followed by the CEO and also about
effects of power, influence and conflict resolution at the particular company by CEO in.
Moreover, the report will cover discussion about types of motivation strateies used at the chosen
chosen company.
MAIN BODY
Comment and evaluate on the effectiveness of the leadership style/ managerial style of the CEO
with support of theoretical models
The effectiveness of leadership or managerial style of the CEO of Morrisons with the
help of theoretical models are explained into the following manner:
As David Potts is a very hard working and enthusiastic person towards his career. His never give
up attitude towards his career and his continuous efforts made him successful in terms of
becoming CEO of Morrisons. According this experience he worked around thirty nine years in
the TESCO company and after that he became the CEO of Morrisons. With support of his team
members and the kind of leadership style which he has adopted where he continuously motivate
their team members towards their work(Žukauskas and et.al., 2018).Morrisons has achieved this
success through tech-innovation in analytics of e-commerce due to which they can perform into
out of box manner. According to his experience and his innovation step into the e-commerce
industry made him successful in terms of following authoritative leadership style. His thoughtful
and speedy leadership style made him successful at a very large scale. Up to a certain extent he
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follows the democratic style of leadership as well because the innovation factor can’t be
successful with support of his technical team so this kind of particular step towards his team also
made company to achieve success into positive manner. According to different theoretical
models there are four main models which include great man, trait model, behavioral and
transactional model. In terms of effectiveness of leadership style of Morrisons, the CEO mainly
follows behavioral and trait model (Filimonov and et.al., 2016). David has achieved this major
success through its innovative nature and according to his behavior in different environments for
tacking different situations help him to grow into the positive context. The trait model also
majorly talks about natural qualities that David has due to which he can stand competitively into
the market whether it is in the TESCO company or about the Morrison’s company. Due to this
kind of managerial or leadership style David has somewhere followed the theoretical models into
successful manner due to which he can build a very strong brand image into the market with his
best decisions. In this manner, managerial style or leadership style supports Morrisons for
achieving best results in their favour.
Evaluate the current culture and structure of the organization and also comment on the role of
CEO which has created impact in enforcing and creating them to achieve higher level of
performance
The current culture of Morrison’s of such kind where they are majorly focusing on
providing fresh food to their customers. This is majorly supported by the business model of
‘farm to fork’. Their major values are concerned with certain factors like health, safety, quality
and responsibility. There are certain priorities of the organization which includes serving
customers into better manner, local integration and serving the community, speed up and
simplify the organization. Morrisons majorly focused on serving the customers into better
manner and within the team, managers help each other and also support their team members for
positive way of working(Franco and Matos., 2015).They also believe in this context that it is
important to listen their customers into appropriate manner and their colleagues as well so that
problems can be resolved into the positive context. Morrisons also provide this kind of culture
where employees are trusted to make their own decisions and also encouraged towards
improving things for their customers. Within the organization they have followed hierarchical
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structure which also affects the way in which manner staff communicates with each other in a
number of ways.
David Potts plays a very significant role in terms of bringing focus towards the customers
and also maintain track record of delivery into appropriate manner. He has bring focus towards
talent and also brings immense energy towards his new role. His group efforts, innovative style
and focus towards leadership leads him towards the road of success by making improvement into
the performance of Morrisons (Noe and Kodwani., 2018). He has faced various kinds of
challenges and also have questions which needs to be answered into appropriate manner but his
continuous efforts made him successful on a large scale. With the large competitors into the
market, he is successful in terms of taking right decision for the organization and it is all possible
though his long experience at different roles into the retail market. His focus on the core
supermarket business to “ get some trading momentum back” has made Morrisons to achieve
success into larger scale. In this manner, his continuous track on the market plays a significant
role in terms of achieving higher level of performance which has impacted the organization into
positive manner.
Describe about the entrepreneurial strategy and corporate governance policies followed by the
CEO of that organization to enhance the effectiveness of organization and performance as well
The entrepreneurial strategy which has adopted by Morrisons is in such context that they
pursue opportunities with the owner’s spirit and entrepreneurial hunger. They have acted in such
a fast pace manner that the ideas which they have been implemented on the work into effective
manner. They have focused on further developing their food to go range by a new kitchen market
concept and they continuously learn, innovate and apply improvements across the
estate(AlManei and et.al., 2017). In terms of evaluating the performance of organization,
performance feedback theory can be applied where it can observed that in which manner
Morrison respond towards the feedback and what steps they have taken to improve their overall
performance at organizational level. Their strategy is also that to keep the prices low so that they
can ensure that prices remain competitive into the market. They have also taken step towards
offering more freshly prepared food than any other retailer and it can be achieved through
vertical integration. In terms of service context they have focused on ensuring that right product
is always available and the system of right selling and services to their customers. These are the
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main steps that Morrisons has taken in terms of planning entrepreneurial strategy for the
organization.
Under corporate governance policies, the CEO has followed it into appropriate manner in
order to enhance the effectiveness and performance of the organization. According to their latest
report, it has been observed that remuneration policy has received only sixty five percent
support. They have ensure that their corporate governance standards and processes remain
aligned according to the guidance(Shaw.,2018).Within the Morrisons organization, there are lots
of board members who take decision in every aspect whether it is about COVID situation or
about the remuneration policies which act as support system in enhancing the performance of
organization. They have tried to improve their business model by listening different stakeholders
regarding the activities that they have undertaken in their stakeholder groups. The board
members has also worked on this aspect to properly make guidelines for proper allocation of
capital. The organization also make sure that they act in an accountable manner and work into
transparent and probity manner. They have also focused on sustainable success of the
organization over the long period of time. Morrisons has also taken step towards corporate
social responsibility policy where they have tried that they use those materials into the context of
packaging which act as in the form recyclable manner. In this way, corporate governance related
policies plays a significant role in terms of enhancing the performance of an organization.
Examine the effects of influence, power and conflict resolution at the particular organization and
their influence on employee’s performance
While working at professional level it has been observed that the effect of conflict
resolution is that work disruptions has been decreased and also increases the productivity as well.
In context to Morrisons, when they have resolved conflicts into successful manner then they can
properly focus on their work and also contribute in terms of reducing the absenteeism,
termination and turnover as well( Budhwar and et.al., 2019). Conflict resolution has impacted the
performance of organization into positive manner and they work into more collaborative manner
with their team members through their full potential. This will increases the productivity of
employees and they can think into out of box manner to give proper ideas for the organizational
growth and development.
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As the CEO of organization act as inspiration for all the employees but their power of
decision making help in terms of influencing employees into positive nature. When employees
observed that their CEO experience and their way of working leads the organization towards
positive growth then this will influence employees into positive to grow themselves in their field.
Their power of innovating factor brings the business into the new light which has influenced the
employees in a motivating manner(Kilbourn., 2020). In context to different kinds of power
theory, expert power can be implemented at organizational level because David has expertise and
skills at every role of retail sector so he has the power to influence employees into positive
manner. The way in which David has lead the organization also influences people to perform
into out of box manner and bring positive results for the organization within the market. The
strong and powerful personality of CEO of Morrisons also influences people when they observe
that his constant eye on the retail market creates positive impact in terms of organization growth
then employees also feel that they have to continuously work in a consistent manner so that they
can achieve something in their career and also improves their performance into positive manner.
So in this manner, power, influence and conflict resolution plays a significant role in terms of
influencing the performance of employees at organizational level.
Describe about various kinds of strategies of motivation used at organizational level and their
influence on performance of employees
There are different types of strategies of motivation and it is defined into the following
manner:
 Start with individuals: It is important to analyze that which factors drives individuals
towards their work. It is necessary to talk about their aspiration and needs and needs to
find out what motivation looks like to them(Pihlainen and et.al., 2016). Motivation is
basically fluctuate over the period of time so the skill is that to getting to know about
each person and also continue to adapt the approach to help them in staying motivated.
 Show employees about the bigger picture: This is the strategy where employees can be
kept motivated towards their work through knowing about in which manner work can
help in achieving the wider goals. It is important to communicate about the purpose of
business and every person’s tasks in contributing towards it.
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 Be open and transparent: When there is atmosphere of transparency and openness at
organizational level the employees also feel motivated towards their work because they
have proper and transparent conversation with their team members and seniors as well.
When there is transparency related to information then it encourages for an atmosphere of
certainty and trust as well. If employees have awareness about the happenings at higher
level then there are more chances that employees feel more motivated and committed
towards the direction of company.
For staying motivated towards their work, Maslow’s hierarchy of needs can be applied at
organizational level because this is a kind of need where motivation can only be driven through
fulfillment of these needs (Ding and et.al., 2016). There are different kinds of needs which
include psychological, safety, love and belonging, esteem and self actualization. If these needs
are fulfilled into appropriate manner then employees feel motivated towards their work into
positive manner. These are the strategies and theory through which employees feel motivated
towards their work and perform into out of box manner at organizational level.
With support of examples of corporate and literature to justify the research
There are different kinds of examples at corporate level which can justify the research
into appropriate manner and it is defined into the following manner:
The example of Morrisons and Amazon company CEO has proved that with proper decision
making and management style an organization can perform into out of box manner. David Potts
long experience and his continuous effort towards his career and innovating factor lead him
towards becoming a successful leader of an organization(de Carvalho and et.al., 2015).The way
he handles the situation and constant eye on the retail market has helped him in achieving out of
box results. Another example of corporate world is about the Amazon company where Jeff
Bezos act as very strong personality for motivating their team members. His involvement in
various entrepreneurial ventures gave him lots of experience to run an organization into
successful manner. He is a kind of personality who sticks on their own words so for that purpose
he continuously work towards it for achieving out of box results for their organization. These are
the examples which justifies the research into appropriate manner.
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CONCLUSION
The above stated report concludes that management or leadership style plays a very
significant role in terms of achieving objectives of an organization. It has been recommended
that for improving the performance of an organization it is necessary that they have to work
strongly on leadership parameter so that their organization can come at first place in terms of
retail sector. It has also been recommended that they have to increase their brand awareness into
stronger manner with support of digital platforms so that their retail stores information can be
conveyed to every corner of the world. It has been determined that leadership style is very
important in influencing the performance of employees and the kind of culture which exist at
organizational level then it has created impact on their performance. The way in which leader has
influenced their team members and their strong personality power also influences people towards
their work and performance parameter as well. There are various kinds of strategies for keeping
employees motivated towards their work but certain theories plays a significant role in terms of
staying motivated employees towards their goal. It has been concluded that certain examples of
corporate can easily justify the research with the realistic examples.
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REFERENCES
Books and Journals
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in the time of COVID-19 pandemic: an expansion of the UTAUT model. Journal of Educational
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and corporate social responsibility, 121.
Filimonov and et.al., 2016. Picturing the party: Instagram and party campaigning in the 2014
Swedish elections. Social media+ society, 2(3), p.2056305116662179.
Franco, M. and Matos, P. G., 2015. Leadership styles in SMEs: a mixed-method
approach. International Entrepreneurship and Management Journal, 11(2), pp.425-451.
Noe, R. A. and Kodwani, A. D., 2018. Employee training and development, 7e. McGraw-Hill
Education.
AlManei and et.al., 2017. Lean implementation frameworks: the challenges for SMEs. Procedia
Cirp, 63, pp.750-755.
Shaw, D., Monitoring and Analyzing Winter Backcountry Use in the Upper Gunnison Valley
2017-2018.
Budhwar and et.al., 2019. The state of HRM in the Middle East: Challenges and future research
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Kilbourn, K., 2020. Tools and movements of engagement: Design anthropology’s style of
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Pihlainen and et.al., 2016. Management and leadership competence in hospitals: a systematic
literature review. Leadership in Health Services.
Ding and et.al., 2016. Modeling and analyzing of an enterprise relationship network in the
context of social manufacturing. Proceedings of the Institution of Mechanical Engineers, Part B:
Journal of Engineering Manufacture, 230(4), pp.752-769.
de Carvalho and et.al., 2015. Project management and its effects on project success: Cross-
country and cross-industry comparisons. International journal of project management, 33(7),
pp.1509-1522.
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