This presentation provides an overview of the marketing process and planning at Morrison's supermarket, a leading company in the UK market. It examines the role of marketing in various operational areas, including competitor analysis (Sainsbury, Tesco, Tops Market), marketing strategies such as social media outreach and in-store events, and the impact of sales trends like artificial intelligence. The presentation also explores customer demands within the supermarket industry, emphasizing the need for personalized services and digital solutions like scan-and-pay. It further discusses the evolving role of marketing in the 21st century, focusing on customer experience and the management of future consumer generations, along with the responsibilities of marketing in brand management and social media. The presentation concludes by highlighting the interaction of marketing functions with other departments such as human resources, IT, and finance, emphasizing the close relationship between marketing and sales to attract customers and meet their needs. The study references several articles to support its claims.
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