Marketing Plan Evaluation: A Report on Morrison's Supermarket Strategy

This report provides an overview of marketing principles, focusing on the application of a marketing plan within the context of Morrison's, a major UK supermarket chain. The report begins with an introduction to marketing and its significance for business success. It then provides a company background on Morrison's, including its history, operations, and market position. The core of the report analyzes the marketing plan, its purpose, and the benefits it offers to the organization. It explores elements such as the importance of understanding customer needs, building relationships, and the role of marketing in achieving business objectives. The report concludes with a summary of the key findings and insights regarding the impact of a well-defined marketing strategy on a business like Morrison's. References on marketing principles are also provided.

Principles of
Marketing

Table of Content
 Introduction
 Morrison’s
 Marketing
 Marketing plan and its purpose
 Benefits of Marketing plan to Morrison’s
 Conclusion
 References

Introduction
Marketing is the activity related to spreading awareness about products or services for the
purpose of improving sales and profit of an organisation. This activity has the major
importance within an organisation for the attainment of success and sustainability in market.
To effectively market business, management is needed to formulate separate plan. The
organisation selected for analysis within current presentation is known as Morrison’s. It is a
supermarket chain that provides products and services at global level.

Morrison’s
It is a supermarket chain within UK. The headquarter of this organisation is situated in
Bradford, West Yorkshire, England. This is considered as the fourth largest chain of
supermarkets in UK. This organisation has main business activities in retail sector. It provides
the products and services at global level. It is founded in year 1899, 121 years ago from the
current period of time.

Cont.…
The organization was established by William Morrison in 1899, who began the business as an
egg and margarine vendor in Rawson Market, Bradford, England, working under the name of
Wm Morrison Limited. His child Ken Morrison assumed control over the organization in
1952, matured 21. In 1958, Morrison’s opened a little shop in the downtown area. It was
simply the main help store in Bradford, the principal store to have costs on its items, and it had
three checkouts.

Marketing
Marketing is known as the process of understanding customers along with building and
maintaining relationships with them. This is also known as the study and management of
exchange relationships. There is huge contribution of this process within identification,
anticipation, and satisfaction of the customer’s need and preferences. This is also called as
advertising. It is considered as the way toward intriguing potential clients and customers with
regards to organisational items as well as services.

Marketing plan and its purpose
Marketing plan: It is a comprehensive document that outlines overall marketing effort of
company. In addition, marketing plan is a blueprint that outlines how an organisation will
execute its marketing strategy, and make use of a combination of resources to accomplish
business objectives and goals including customer acquisition or sales targets. A marketing plan
of an organisation tends to include marketing overview, market labs cape, SWOT analysis,
brand strategy, promotional strategy, specific objectives etc.

Cont.…
Purpose of marketing plan: A major purpose of marketing plan is to set the organisation on a
particular way in marketing. Marketing goals normally bring into line with broader business
objectives. Another purpose of marketing plan is to help companies in development of its
business and product. There is another main purpose of marketing plan is to provide direction
to the business to reach given objectives, develops better marketing strategies etc. This will
help Morrison in improvement of its growth and success at marketplace.

Benefits of Marketing plan to Morrison’s
Marketing plan is wide from the single activity of marketing. This includes the performance of
the many aspects that not only includes the providence of message about the products and
services. This whole activity has huge contribution towards ascertainment of the organisational
current market performance along with various other opportunities and threat that can
contributes in development of better marketing strategies.

Cont.…
The different benefits of marketing plan to Morrison’s is provided below:
 Presenting current organisational performance and impacts of externalities
 Determination of target market, consumer and perfect strategies
 Better marketing strategies

Conclusion
It has been concluded from the above presentation that there is huge impact of marketing in
improvement of business. The role of formulating marketing plan has main importance in
effective performance of marketing activities. Marketing plan help to work over different
aspects related to an organisation along with ascertaining diverse nature of information. This
further improves the decision making and aid in selecting best marketing alternative.

References
 Razakova, D. I., Bekkulieva, B. M. and Istaeva, A. A., 2019. Formation and development
of educational services on the marketing principles. Вестник университета Туран. (4).
pp.278-283.
 Sahaf, M. A., 2019. Strategic marketing: making decisions for strategic advantage. PHI
Learning Pvt. Ltd.
 Swanson, S. R., 2019. The defining dozen: undergraduate students preconceived views of
marketing. Marketing Education Review. 29(1). pp.3-16.