This report analyzes Morrison's application of motivational theories to enhance employee performance. It explores how Morrison utilizes Maslow's Hierarchy of Needs and Vroom's Expectancy Theory to motivate employees across different departments. The report details the company's strategies, including both financial and non-financial motivators, such as job rotation, enrichment, autonomy, and security, along with the advantages and disadvantages of each. It also examines how Morrison's managers use these motivational tools, considering the employees' valence, expectancy, and instrumentality. The conclusion emphasizes the importance of these strategies for improving productivity and overall organizational success. The report provides a comprehensive overview of Morrison's motivational practices, offering insights into how the company aims to boost employee engagement and performance.