Morrisons' Cultural Model: Improving Effectiveness & Motivation

This report provides an analysis of organisational behaviour at Morrisons, focusing on the impact of its culture on company effectiveness and employee motivation. It identifies the Handy Cultural Model as a key framework used by Morrisons to foster a positive work environment, enhance communication, and improve employee performance. The report explores how a strong organisational culture contributes to employee engagement, productivity, and overall business success by aligning individual and company goals. It also highlights strategies for further cultural enhancement to sustain competitive advantage and promote employee retention, customer satisfaction, and profitability.

Organisational
behaviour

Executive summary
The organisational behaviour is the application of knowledge and study which identify
how people and individual behave in the organisation. This is the systematic approach which
apply appropriate knowledge to improve group and individual performance. The aim of this
report is to identify cultural model that is implement by the organisation. It also recognises how
culture improves effectiveness of the organisation and motivate employees to accomplish
company's goal. The organisation can use appropriate model of culture to enhance scope of
business success. The report summaries that positive culture enhance employees motivation and
improve their performance level to accomplish organisational goal. The respective company
adopt Handy cultural Model to create positive environment of company. This will improve
working culture of employees and contribute productive success to the organisation. The culture
enhance company effectiveness and focus to improve communication level because satisfied
employee deliver productive services to increase customer base of company.

Table of Contents
Executive summary .........................................................................................................................2
INTRODUCTION ..........................................................................................................................4
TASK ..............................................................................................................................................4
Identify organisational culture....................................................................................................4
How culture enhance company effectiveness with focus on communication.............................6
Role of culture on employee motivation.....................................................................................7
How company can use culture of organisation for further enhancement....................................9
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Organisational behaviour is directly associated with prediction, understanding and control
of human beings in the company. The purpose of organisation behaviour is revitalise theory of
organisation for better performance. It is the effective interface among human behaviour and
organisation itself. The purpose of organisation behaviour is to analyse employees’ behaviour
and their responses towards working situation. By applying appropriate model of organisation
culture, company can enhance organisation's effectiveness. The chosen organisation for this
report is Morrisons, it was established in the year 1899 by William Morrison (About Morrison,
2021). It is biggest supermarket hub of UK which deals in retail segments at very affordable
prices. The report highlights upon the organisational culture of the organisation and how it
improves company's effectiveness. It evaluates role of culture on employee's motivation and how
company use culture for their further enhancement.
TASK
Identify organisational culture
The organisational culture is the appropriate collection of practices, values, expectations
and guide which inform actions to each team members. A great organisational culture inculcates
positive traits within the organisational members which improve performance of company and
contribute productive quality. The company culture is developed through consistent and
authentic behaviour in the organisation. The organisational culture is the element of internal
values and behaviours of employees (Anwar and et.al., 2020). It combines beliefs, experience,
way of thinking and future expectations. It includes organisation's mission, objectives,
expectations and values which provide proper assistance to the employees. The positive
organisational culture promotes employee's engagement, productivity and performance within a
company. Morrisons focus to enhance their organisational culture because it motivates employee
to execute productive performance in the company and accomplish objectives. Morrison
implement Handy Cultural Model to improve organisation's culture.
The model of handy cultural model is associated with structure of organisation culture.
The Handy cultural model is the popularised framework which categorised organisation culture
into four types-

Role culture-It characterised Morrison culture in the high degree of centralisation in the
form of bureaucracies of stable business. It introduce formal rules, procedure and organised
hierarchy of Morrison (Balwant, 2018). This will enforces clear process of culture in the
organisation and support employees efforts in achieving organisation goal. It refer as formalise
culture of Morrison which ensure clear rules and procedure.
Task culture- It called as high degree of centralisation in Morrison along with low
degree of formalisation. These are flexible results oriented which is based on project of
company. This will promote high collaborative and communication process in culture of
Morrison. It understand multicultural team and enhance performance of organisational outcome.
It concentrate on specific task and projects in the organisation which shares ideas in business
culture.
Power culture- It refers high formalised organisation culture with low centralisation. In
Morrison they can communicate directly with employees and expect quick response of
employees (Elsmore, 2017). This focus on centralisation culture in Morrison to ensures key
decision making. This will help business to grow and running business operation from centre.
Personal culture- It is the culture which lacking formalization centralisation and focus
on work environment of self directed. This culture can be opt in the respective organisation, if
employees are self motivated. In this culture, individuals includes considerable freedom and act
independently in the organisation. This will require specialist level of technical expertise to
perform business operation.
Illustration 1: Handy culture model,2021

How culture enhance company effectiveness with focus on communication
Each organisation has their own unique culture which combine appropriate set of norms,
principles, values, that is shared among organisation. The organisation culture and internal
beliefs impact organisation's effectiveness as well as workplace communication. Culture support
goals of the individuals along with company goal that enhance company performance (Gkorezis,
2017). The Morrison's culture improves effectiveness in their products and services by
communicating values of each team members.
The culture of Morrison reflects their own core values while conducting business
operations. It manages workflow and interact with the team to improve their services during
customer engagement. The strong organisational culture promotes Morrison's core values which
help in operating day to day practices of business. The positive culture of the Morrison
empowers their employees and guide them to enhance their effectiveness in the work
performance. It improves healthy relation among each team members which promote internal
and extremal objectives of company. The good recognition of work support employees efforts
and accelerate effective communication among employers.
The strong culture in Morrison develop positive working environment for their
employees so that they can perform performing best practices (competitive advantage)of
business. It develops unique employee experience and make them feel connected towards goals
achievement. This will help Morrison to retain their best talented employees. The well organised
culture provide appropriate direction to the on-boarding process which raise company
effectiveness and improve communication level in the organisation. It helps in recognise actual
requirements of the employees and proper them suitable direction in their on-boarding
programmes (Khaola, 2020). It will accomplish actual needs of the company and accelerate the
progress of employees towards company effectiveness.
The successful organisation culture in Morrison brings together people and synchronised
efforts of employees with perspective of effective communication. It supports decision making
and improve performance level in the organisation. It impacts employees performance and their
well-being to maintain proper balance of organisational culture and values. Through employee
well-being strategies, company brings potential benefits to the employees and employers. It will
promote flexible working working environment and reduce conflicts in communication between
employees and employers.

It promotes organisation activities of decentralisation which enhance employees
engagement towards company effectiveness. The effective leadership in the culture of
organisation support top leaders to create safe working environment. The leaders are well
organised and contribute positive working culture in the organisation. They supervise or guide
employee to raise performance level (Kitchin, 2017). It significantly removes negative
relationship among Morrison work culture and ensure effective communication. Employees feel
free to express and share innovative idea to enhance organisation position in gaining competitive
advantage. It also promote internal beliefs of employees and robust understanding of employees
beliefs. To communicate effectively in the organisation, organisation need to understand culture.
By proper understanding of culture, they can remove behavioural barriers of communication.
Positive culture will reduce scope of misunderstanding in the communication process among
employees and employers.
Role of culture on employee motivation
The employee motivation is the level of commitment, creativity, energy which
organisation' employees brings in their work performance. It is the enthusiasm level and
commitment that contribute creativity of employee to enhance effectiveness and communication
in the organisation. The Morrisons focus on their organisational culture which motivate
employee performance in achieving organisation goal. It facilitates organisational values and
support innovative approach in the products and services. The high performing culture maximise
purpose and potential of employees, reduce their emotional, economical pressure and motivate
employees in the organisation. The better organisational culture ensures high motivation of
employees by rewarding and acknowledging employee’s effort (Mansouri, 2018). The bad
culture of the organisation impact on employee productivity and effectiveness of company
because it will create misunderstanding of communication gap and facilitates inappropriate
management to improve customer base. The culture can impact motivation practices of
employees by categorized task oriented culture and improve performance. The increase in the
motivation improve performance level of employees to accomplish the goals of the company.
Culture shapes Motivation and Engagement
Fostering engaging organisational culture is the business strategy of Morrison which
shape employee motivation to enhance their business performance. Maslow's Hierarchy of Needs
provide deep insight in understanding requirements of employees and fulfilling the desires of

their life. The work and career help people in fulfilling basic desire of employees. If a company
fails to develop strong organisational culture, then they can lose their skilled and talented
employees. The role of strong culture and environment is more important to motivate employees
in the organisation. For better understanding of strong culture, Maslow's Hierarchy of Needs is
applied-
Survival Needs-In organisational culture of Morrison, if employee stuck with their
survival mode then they definitely switch to other productive options. The means of survival
contain different meaning for each employee (Miao and et.al., 2020). Employees in the
organisation gets highly motivated if organisation culture satisfy their basic survival needs of
food, house, clothing. The Morrison should provide fair amount of wages to retain and motivate
their talented employees.
Security Needs- If employees of Morrison secure in the organisational culture of
company; they stay connected with the business in long run. Employees will feel motivated if
Morrison culture successfully provide them sense of job security. Company can improve sense of
job security by developing-
 Strong, ethical leadership, working place which does not promote harassment, hostility or
bullying.
 The transparency improves organisational performance and culture which motivate
employees.
Belonging Needs- Employee are the social creatures which require sense of belonging
(friendship). It can be done through strong organisational culture and encourage employees.
Morrison can motivate employees by improving working culture through-
 Hiring for cultural fit.
 Providing attention to on-boarding as well as satisfying training needs.
 Motivate open effective communication among employees, managements and co-
workers.
 Improving diversities initiatives in the working culture.
Self esteem Needs- Employees gets motivated from the organisation culture, if they they
feel important and recognised in working environment (Salas-Vallina, 2017). Morrison culture
should focus on recognising efforts of effective team members and make them feel important.
When employees feel important and recognised then they can easily engage with the

organisation's mission and vision. Company can improve organisation culture and motivate
employees by-
 Establishing recognition programs (formal and informal).
 Providing awards for the achievement to motivate employees.
 Sharing employee's success story through intranet and newsletter.
Self-Actualization Needs- Most the employees wants to achieve their best version by
accomplishing self-actualisation. The culture of Morrison ensures self-actualisation by
considering employees’ preferences (SULE, 2018). It is most significance for company to build
effective cultural team which help employees in fulfilling potential programs like educational
assistance, wellness programs, community services, corporate social responsibility and flex
schedules.
The Morrison company focus to improve motivation level of company to established
competitive advantage. The strong culture ensures more satisfied customers and perform
productive business outcome. Organisation culture promote employees’ retention, satisfied
customers, profitability of company.
How company can use culture of organisation for further enhancement
The culture of Morrison is very strong and effective that is used by the company for
further enhancement and success. Culture of company is the biggest assets of the Morrison
which promote employee behaviour and support retention in the company. It supports effective
productivity, growth and overall performance of employees (Fernando, 2020). It helps in
understanding employee values and motivate them to accomplish long and short term goals of
company. The Morrison understand significance of business culture and sustain positive culture
to exploit business opportunities. The culture provides significance of social and economic
benefits which deliver quality in the operations of company. The Morrison can use their strong
culture of organisation for further enhancement and success in following ways-
 Effective culture of Morrison builds strong image of company for long period of time.
The effective working culture develop unique identification of organisation as compare to
other competitors. Company can develop unique selling proposition by the help of
influencing culture. By building strong image, company can improve scope of future
sales and development.

 Culture of company can develop creative shape while interacting with employees in the
organisation (Vaughan, 2019). The healthy culture of Morrison, push efforts of
employees towards motivation and encourage them to stay loyal with organisation. It will
promote relationship of employees and promote productivity of employees in working
environment. This will support healthy competition in the working place and motivate
employees to practice best performance.
 The culture of Morrison builds emotional attachment of enterprise which support future
sales of company. It cultivates appropriate sense of commitment and belongingness
through corporation and unity in the working-place. The support of emotional attachment
improves employee performance and enhance customer relation. This will improve
employees relation with the company and provide satisfied services to the potential
customers. This will raise the sales ratio of Morrison and resolve conflicts of employees.
 The culture of Morrison represents some set of predefined policies which encourage and
guide direction at the working place (Verma, 2020). Through this Morrison can develop
familiarity about its roles and responsibilities of employees. This will help in fulfilling
task of the company in pre-determined time. It develops positive policies and extract
positive relation of employees.
 The strong culture ensures transparency and effective communication, which help
employees to work in collaborative way. Through this, Morrison can fulfil organisational
goals. It will enhance coordination and sense of effective communication without having
conflicts between team members.
 It shares clear sense of mission and visions and communicate among organisation, so that
employees and work in completing organisation goals. Through this, Morrison can
recognise requirements of each departments and fulfil the demands of the competitive
markets.
 Strong corporate culture promote respect among employees and employers in the
Morrison. It also creates mutual trust and cooperation during business application (Wood
and et.al., 2019). It contributes effective decision process which aligns mission
statements across leaders. The trust of employees delivers satisfied services to the
potential employees which builds strong loyalty of the customers.

 Strong culture trainees employees of the company and enhance their skills which help
Morrison in improving scope of future development. This will ensures Morrison's
competitive advantage because employees can perform better application of business
operations.
CONCLUSION
From the above report, it has been concluded that organisation behaviour is the effective
study to analyse employee relation and behaviour in their work performance. The organisation
culture of the respective company is very strong and effective which enhance effectiveness of
employees’ performance and motivate them to communicate organisational objectives. The
respective company adopt Handy cultural model to improve organisation culture. Culture of
company enhance scope of communication and effectiveness in employee performance. The
positive culture of respective company established strong relationship between employees and
employers. The respective company can fulfil actual requirement of customers by the help of self
motivate employees because they execute best services. The strong culture motivates and
accomplish values of each member to improve performance of business.

REFERENCES
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PROCESS AND LEARNING OUTCOME OF PUBLIC PRIMARY SCHOOL PUPILS
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ONLINE

About Morrison, 2021. [Online] Available through <
https://www.retail-week.com/companies/morrisons?authent=1 >
Handy cultural Model, 2021. [Online] Available through <
https://www.tutor2u.net/business/reference/models-of-organisational-culture-handy >