Program Leadership Analysis Report for Morrison's Business Unit

This report analyzes program leadership within Morrison's, a leading UK business unit. The report, written from the perspective of an assistant manager, examines how Morrison's employs business strategies, such as cost reduction through technological advancements and budgeting, to enhance customer satisfaction, productivity, and profitability. It details the implementation of programs focused on cost control, efficiency improvements, and promotional campaigns to attract customers. The report also explores the negotiation processes with stakeholders, including management, employees, and suppliers, emphasizing the importance of consensus-building, cost-benefit analysis, and addressing employee concerns regarding change. The analysis highlights the role of negotiation in achieving cost reduction goals and organizational growth.

Program Leadership

Table of Contents
ACTIVITY 1...................................................................................................................................1
REFERENCES................................................................................................................................4

ACTIVITY 1
INTRODUCTION
Leadership is that factors which help an enterprise in order to retain all their personnel
like a chain. It assists firm in connecting each other to work for a common objective carried out
by the firm. This project report is based on Morrison’s which is one of the leading business units
of UK. Such business unit offers wide range of products or services to the customers at
affordable prices. In this, I am working as an assistant manager from the last two years. It will
shed light on the manner in which plan can be prepared for negotiating with the stakeholders. In
addition to this, it will also provide deeper insight about the phases of assignment considered for
ensuring the better management of programmes.
Business strategy analysis
Business strategy may be defined as a framework which is prepared by the business
organization with the aim to achieve success in the highly strategic business environment. Cost
reduction, maximization of productivity as well as profitability through enhancement of
customer base is one of the main objectives of Morrison’s. In this regard, business unit can attain
success only when it undertakes strategic action regarding the same. For instance: With the
motive to reduce the cost level and offering product or services to the customers at affordable as
well as competitive prices Morrison’s has taken decision in relation to employing highly latest
and advanced techniques. This in turn enables firm to manufacture and offer products to the
customers at cost effective prices.
The rationale behind this, customers are highly price conscious in nature and prefer to
purchase the products or services that offers high level of satisfaction to them. In this context,
cost reduction or control strategy will assist Morrison’s in reducing wastage and controlling cost
to the large extent. Hence, such strategy enables firm to entice the decision making aspect of
customers by offering the product at suitable price. Thus, such strategy will contribute in the
attainment of goals and objectives setting down by Morrison’s (Agnoletti and et.al., 2015).

Besides this, budgeting is another most effectual technique which can be used by the business
unit to exert control on spending level. Moreover, budget provides deeper insight to the
personnel about the manner in which they need to spend money. Thus, for the effectual
execution of strategy Morrison’s is required to develop competent budget by making proper
estimation of income and expenses. Hence, by following such aspects Morrison’s would become
able to fulfill its aim and objectives pertaining to cost declining and profit maximization.
Plan of programs
Under such section, information about program execution will be included. In order to
reduce the cost level Morrison’s should employ latest machineries and other equipments for
manufacturing the products at low cost. Besides this, with the aim to cut cost Morrison should
undertake budgeting technique. Through the means of budgeting firm can assess deviation and
thereby would become able to avoid high expense level. In addition, Morrison should lay more
focus on the promotional aspect or campaign which in turn helps in attracting more customers.
Further, another program of the firm is to enhance the organizational productivity and
profitability through the means of promotional campaign (Appadurai, 2009). This in turn helps
company in developing awareness among the customers about the products or services the
business unit.
The Programs
In this, the main program of Morrison is highly related with the aspects of cost reduction.
Hence, reducing cost, enhancing efficiency and quality of the products and services are one of
the main objectives of firm. In this regard, by making continuous assessment of actual expenses
in against to the budgeted figures Morrison would become able to assess. In this way, by
assessing the causes of deviations and thereby taking significant measure for improvement.
Further, through the means of high tech machine Morrison can perform activities with the high
level of efficiency. Hence, by controlling cost and raising efficiency level of operation firm
would become able to offer quality products to customers at lower price over competitors.
Further, another project of the firm is related with the enhancement of productivity and
profitability to the significant level. In this, advertising strategy will be used for attracting
customers and thereby maximize productivity as well as profitability. In the recent times,

customers take decision in relation to making purchase of products or services by evaluating the
prices of competitors. In this, by developing awareness among the customers regarding price or
quality aspect firm can attract more customers. By undertaking such step firm can affect the level
of productivity and profitability in the right direction.
Negotiations
It may be defined as a process which is undertaken by the stakeholders of an organization
such as partners, suppliers, management and employees etc. to arrive at consensus. In this,
stakeholders of Morrison make assessment to the extent to which strategy undertaken by them is
viable. Hence, negotiation process revolved around the vision, mission and objectives of the
firm. Usually, cost-benefit analysis is conducted by the stakeholders of Morrison with the aim to
take suitable decision that aid in growth aspect of such business unit. For instance: At the time of
negotiation, management discusses each and every aspects regarding the time and cost of the
implementation of high tech aspects. Moreover, employees require training and skills to deal
with the new technological aspects.
In addition to this, investment factor is another major concern for higher management in
relation to negotiation. Moreover, liquidity aspect of the firm is highly influenced from the
decision taken by business organization. Hence, at the time of negotiation people involved in the
management team makes discussion to assess the each possible alternative which helps in
achieving the goal of cost reduction. Besides this, employees usually resist towards the change.
Hence, management team of Morrison also discussed the ideas and benefits of implementation of
such cost reduction project (Arnold, Fletcher and Anderson, 2015). In this, employees also
presented their views in relation to the areas in which they face difficulty. By this, management
team of Morrison’s has decided to conduct training session for personnel. This in turn provides
deeper insight to them about how to deal with the new technological aspects.

REFERENCES
Agnoletti, V. and et. al., 2015. Operating Room Leadership: Who is the One. J Anesth Clin Res.
6(576). pp.2.
Appadurai, A., 2009. Higher Education's Coming Leadership Crisis. Chronicle of Higher
Education. 55(31).
Arnold, R., Fletcher, D. and Anderson, R., 2015. Leadership and Management in Elite Sport:
Factors Perceived to Influence Performance. International journal of Sports Science &
Coaching.10(2-3). pp.285-304.