Project Management Plan: Digital Innovation in the Workplace Report

This report provides a comprehensive analysis of project management, focusing on digital innovation within the workplace, using Morrisons as a case study. The report begins by outlining the project lifecycle, including initiating, planning, executing, monitoring and controlling, and closing phases. It then explores the components of a project management plan (PMP), emphasizing the importance of flexible communication, effective planning, and risk assessment. The report also delves into various research methods and strategies, such as research philosophy, research choice, data collection (primary and secondary), and sampling techniques. A significant portion of the report is dedicated to producing a PMP, covering aims, objectives, deliverables, quality, and risk management. Primary research is conducted, and data is interpreted to draw conclusions and recommendations. Finally, the report reflects on the values of the business project, evaluating the project management process and its impact on learning and performance, ultimately providing critical reflections on the findings.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................4
Part -1 ..............................................................................................................................................4
Background of the research report and the selected organisation...............................................4
P1 Explaining different stages of project lifecycle (PLC) and their use the completion of a
project..........................................................................................................................................5
M1 Evaluating stages of PLC and certain factors, which needs to be considered in PMP........6
D1 Critically evaluating the project-management process, and multiple research methods......6
P2 Examining multiple components to be considered while compiling project management
plan..............................................................................................................................................6
P3 Examining different range of research methods and strategies and their use in project
management................................................................................................................................7
M2 Evaluating research methods and strategies for gathering information and data collection 8
P4 Producing a PMP that covers, aim, objectives, deliverables, quality, risk, and other factors
.....................................................................................................................................................8
M3 Producing effective PMP, and schedule for monitoring and completing the aims and
objectives.....................................................................................................................................9
D2 Justifying the choices made while deigning the PMP for completing the aims and
objectives...................................................................................................................................10
P5 Producing a work breakdown structure and a schedule timeframes and stages for
completion.................................................................................................................................10
PART 2 .........................................................................................................................................12
P6 Primary research project execution along with related findings .........................................12
Data interpretation ....................................................................................................................14
P7 Presenting data to draw valid and meaningful conclusions and recommendations from data
analysis......................................................................................................................................20
P8 Reflecting the values of business project to meet stated objectives and own learning and
performance...............................................................................................................................20
M5 Evaluating project management process to achieve objectives and improve learning and
performance...............................................................................................................................21

D3 Critically reflecting findings from research and project management process...................21
CONCLUSION..............................................................................................................................22
REFERENCES:.............................................................................................................................23
Books and Journals...................................................................................................................23
Appendix........................................................................................................................................24

INTRODUCTION
Digital innovation is the process which is used to make the individual more creative and
there are various tools which can be used in order to achieve great results in the market. The
main focus of the company is to become more profitable in market by implementing different
improvements in workplace (Liu, and et.al, 2021). The report aims to analyse about
understanding the importance of digital innovation in the workplace. Morrisons is one of the
largest supermarket which provides various quality products to the consumers. The organisation
has 497 supermarkets across various regions. The company is headquartered in Bradford, West
Yorkshire England. The company is using the competitive pricing strategy to attract new
potential customers in market. On the other hand, this report will evaluate all the key stages of
project lifecycle. Along with that, there will be brief discussion about the project management
plan which includes various stages. This helps to asses various risks which needs to be addressed
properly. For further instance, in this report there are multiple research methodologies which is
used to carry put the research properly.
Part -1
Background of the research report and the selected organisation
Overview of the research – The research aims to analyse about investigating the
importance of digital innovation in workplace. This will also help the organisation to carry out
operations effectively and attain maximum customers satisfaction. Morrisons is the retail
supermarket which provides quality products to the consumers. The organisation could
implement different ideas in the workplace to enhance their overall operations and achieve more
profitability in market.
Topic: What does an innovative digital workspace look like?
Research Aim: To investigate the importance of innovative digital workspace to improve the
performance of organisation and employee satisfaction. A study on Morrisons
Research Objectives:
To discuss the concept and importance of innovative digital workspace within retail industry
To evaluate the current trends for transforming digital workspace of retail companies
To analyse the strategies of innovative digital workspace adopted by Morrisons for improving
the performance of organisation and employee satisfaction

To examine the challenges faced by Morrisons while adopting strategy of innovative digital
workspace
Research Questions:
Explain the concept and importance of innovative digital workspace within retail industry?
What are the current trends for transforming digital workspace of retail companies?
What are the strategies of innovative digital workspace adopted by Morrisons for improving the
performance of organisation and employee satisfaction?
What are the challenges faced by Morrisons while adopting strategy of innovative digital
workspace?
P1 Explaining different stages of project lifecycle (PLC) and their use the completion of a
project
Project cycle include various stages which helps the individual to stare the project sand
evaluate every aspects in a detailed manner. There are five phases in this project lifecycle which
is mentioned below:
 Initiating Phase – This is one of the most initial stage of project lifecycle. This point
determined what are the visions and goals which the company wants to achieve in market
(Huynh, 2021). There are various key components of a project charter which includes
business case, deliveries, objectives, resource needed etc. In this stage the main focus is
to innovate different ideas which could implemented in the workplace to achieve
different goals and objectives in market. With the help of digital tools the workplace
could be transformed and they can manage their working operations effectively.
 Planning Phase – This is the stage where the company builds their infrastructure in order
to achieve different goals and objectives. The organisation can use different constraints to
implement the digital infrastructure in workplace. This will help them to manage the
working operations effectively (Liu, and et.al, 2022). The company can achieve a
significant growth over a period of time.
 Executing Phase – This is the stage where the budget is set there are different methods
which can be used in order to achieve the goals. Execution is one of the most vital stage
and digital innovation could help the company to provide the products and services as per
latest marketing trends.

 Monitoring and Controlling Phase – The organisation can track the actual progress of
project. There are various corrective measures which needs to be taken by the
organisation in an effective manner. With the help of digital tools the organisation can
monitor the performance of the employees (Holotiuk, and Moormann, 2018). They can
asses their critical areas in order to enhance the overall productivity of workplace. Digital
innovation is one of the mist crucial factor which helps the organisation to reach higher
outputs.
 Closing Phase – This is the final phase of project cycle which helps the organisation to
implement a solidarity process. It includes all the important aspects which needs to be
taken viable in order to achieve the overall goals and objectives in the market. Digital
innovation in workplace improves the company performance and fulfil their overall
targets in market in an effective manner (Huesig, and Endres, 2018). The project could
also become successful in every manner.
M1 Evaluating stages of PLC and certain factors, which needs to be considered in PMP
The stages of process life cycle could help to complete the work in an effective manner
and certain goals and objectives could be achieved by the firm. The individual could asses the
outcomes with the deliverables (Polonsky, and Waller, 2018). On the other hand, the quality
could be improved by enhancing certain aspects. There are various risks which could
accumulated in monitoring and controlling phase. The individual needs to use flexible
communication to complete different objectives and tasks.
D1 Critically evaluating the project-management process, and multiple research methods
The project management could helps the individual to evaluate different stages in the
project. They can achieve different goals and objectives which is set by the management. On the
other hand the research which includes data collection and sampling. It helps the researcher to
asses the data of certain group of people (Sverdlov, and et.al 2018). Data sampling is one of the
most crucial factor. It recites under the research methods. The data needs to be specifically clear
and the sources determined where it is originated.
P2 Examining multiple components to be considered while compiling project management
plan
Flexible communication

This is one of the most important tool which can help to enhance the business operations.
They can establish flexible communication and the company can achieve the goals and
objectives in a significant manner. With the help of flexible communication the researcher can
communicate with the individuals and this result in effective engagement. The individual can use
the information and use it to improve the strategic areas.
Effective planning
This is the important tool when the project is complied. The individual needs to carry out
proper investigation in order to complete the project. The main vision is to prepare different
target which needs to be achieve in a systematic manner (Wang, 2019). Planning different
activities will also help the individual to complete the work in and efficient manner. The
individual can identify the aspects in which they are lacking and plan it better to achieve
significant growth in the market.
P3 Examining different range of research methods and strategies and their use in project
management
Research Philosophy
This is the way which is used to gather the data in an effective manner. It is one of the
vast topic there are two types of research philosophy which includes Positivism and
Interpretivism (Hinings, Gegenhuber, and Greenwood, 2018). This helps the individual to gather
the important aspects and improve it in an significant manner. In this particular project the
positivism philosophy is used which includes various aims and objectives and there are multiple
data which is includes in the form of numericals.
Research Choice
The research choice is particularly divided into two methods which includes qualitative
and quantitative research. Quantitative research can be used because it helps in assessing
different statistical figures in an effective manner. This research method will help to make
different graphs to show the overall performance of the company and the areas in which there is
a need of further improvements.
Research strategy
Research strategy is a method which is used to create a path in an effective manner. The
individual can asses the information and improve the points. The individual can choose the
survey strategy which is generally been used to asses the data of the large group of people. The

individual can ask multiple questions form the candidate which helps in gathering the relevant
information.
Data Collection
It is the process which helps to collect the data and use it to improve certain areas. There
are two types of methods which includes primary and secondary data. Primary data could be
used to collect the data form a certified source (Ferrell, and Ferrell, 2019). On the other hand,
secondary data can be used to focus on gathering the data which is already established in some
source. Primary data is collected in this project because it helps the individual to gather the data
form multiple sources and the person needs to evaluate it properly.
Sampling
It is the statistical analysis which is used to measure the data of wide number of people. It
includes two methods which is probability and non probability. In this research the probability
sampling method is used. In this the data can be collected form various sources and there are
various new opportunities on which the individual can capitalise (Wang, 2021). Morrisons is
selected on the basis of random sampling.
M2 Evaluating research methods and strategies for gathering information and data
collection
The research methods could help to complete the work in a given period of time. There
are various data of the individuals which can be evaluated. There are certain researching methods
which includes the data collection and sampling. Through, this the researcher can focus on
collecting the data for the wider range of people. The individual can gather the primary data
which is raw and it needs to be assessed properly (Zwikael, Chih, and Meredith, 2018). On the
other hand, the secondary data is already been evaluated and it has been collected form the
certified and reliable sources.
P4 Producing a PMP that covers, aim, objectives, deliverables, quality, risk, and other
factors
Deliverables
Deliverables are the results which is attained by doing certain activities in the project. It
can be negative and positive. In this project management plan the investigation which is used is
questionnaire. It helps in preparing the proper planning by analysing the effective data and the
research and aims could be prepared. The primary deliverables of this is Questionaries. ON the

other hand the Gantt chart is also prepared which helps in completing the project in a systematic
time frame.
Quality
The quality of the project helps in improving different aspects in an significant manner.
In this project the primary and secondary research is used because it helps in gathering more
amount of data from different established sources (Eggert, Ulaga, and Gehring, 2020). Primary
data will certainly helps to complete this project in an effective manner the data can also be
collected form various other sources.
Risk
The main risk is that the data which is collected form different sources can be wrong in
the end.
Communication resources
The data can be communicated with the help of different technological methods. The
questionaries can be used and the email is end to certain individuals. The primary data is also
established in an effective manner form various sources.
Research method
The current project management plan which is used by the individual is quantitative
research. This method will helps to asses the data form various sources. On the other hand, the
positivism philosophy is used to address different problems and complete in an effective manner.
For further instance, the investigation is completed in given period of time and sampling method
is used to gather the data form different multiple sources.
M3 Producing effective PMP, and schedule for monitoring and completing the aims and
objectives
The Project management professional needs to be predictable and agile in order to
complete various tasks and activities. The scheduling of monitoring the aims and objectives
could help the individual to complete the work in an efficient manner. There are new findings
which can be evaluated with the help of aims and objectives. The main focus is to enhance the
overall working operations and complete the project in a timely manner.

D2 Justifying the choices made while deigning the PMP for completing the aims and
objectives
There are various key activities of the project completion. It includes evaluating different
aspects in order to achieve effective results in future. Project management professional asses all
the aims and objectives. There are various experiments which will help the manager to learn new
things. The project manager can designed the data in an effective manner which will help them
to carry out the quality results.
P5 Producing a work breakdown structure and a schedule timeframes and stages for
completion
Work breakdown structure
Work breakdown structure is the approach which is used by the individual to complete
the project in a given span of time (Bogers, and et.al, 2022). There are various steps which can
be used to complete the work in an effective manner. There are five levels of work breakdown
structure which includes initiation, planning, execution, control and close-out. It helps the
individual to understand different needs and address the viable concern to achieve the basic goals
and objectives.
Gantt Chart -

It is the horizontal chart which helps to understand different activities. With the help of this
Gantt the team members can complete the work in an effective manner. They can complete it on
a prior basis.
PART 2
P6 Primary research project execution along with related findings
Primary research
Frequency Distribution Table
Q1) Are you in favour of innovative digital workplace and do
you think it has a relation with workplace transformation?
Frequency
a) Yes 16
b) No 9
c) Maybe 5
Q2) Why do you think Morrison’s should prioritize innovative
digital workplaces in order to undergo digital transformation?
Frequency
a) Results in increased growth and efficiency 10
b) Results in successful removal of communication barriers 6
c) Helps establish needed change in organizational culture 8
d) Helps firms adopt new and advanced technologies 6
Q3) In order to undergo a digital workplace transformation,
which innovative technology do you think Morrison’s should
focus on?
Frequency