Presentation: Morrison's 20XX Promotional Marketing Campaign

This presentation outlines Morrison's 20XX promotional marketing campaign, focusing on promoting healthy products and attracting customers through quality and competitive pricing. It details the brand's history, market segmentation, and the 4Ps (Product, Price, Place, Promotion). The campaign targets loyal customers, teenagers, and household ladies, primarily using social media channels like Instagram, Facebook, and Twitter. The presentation emphasizes brand connection, instant customer engagement through social media, and a reflective report on the presenter's foundation year experience, highlighting both successes and challenges, including the development of crucial business management skills and areas for improvement such as time management.

PROMOTIONAL
MARKETING CAMPAIGN
20XX

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Choose a brand product or service
selected for campaign
20XX

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Introduce the brand/product or
service the brand history
• Retailing industry is that industry which directly
sale goods to end customers that are usually
purchased for personal use by the customers.
• It is the fastest growing industry in UK and some of
the popular companies in this industry are
Morrison, Asda, Tesco and many other companies.
• The following PPT will cover a marketing
campaign conducted by Morrison to promote their
products through social media channels.
Explain their brand/product or
service market segmentation
20XX
• Morrison sale eatable products and household
products for customer use.
• They are popular for their good quality of products
which attract their customers.
• Secondly, they are having lower prices than other
companies in their industry.
• Morrison is also popular for their high quality of
services which they provide to their customers.

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4P ’S ( BR A ND V I S I ON)
Price-
It is the monetary value of a
product and Morrison follow
low pricing strategy and
competitive pricing strategy
which means they change the
prices of their product
according to their
competitor's prices and set
lower prices as compared to
their competitors which help
them to gain attention of their
customers.
20XX
Product-
Morrison sells various kinds
of products because they sell
meat and poultry, fruit and
vegetable, fresh bakery and
cakes, alcoholic and non-
alcoholic drinks, home
products and many others.
Morrison is considered as
first UK supermarket which
sell its own branded fish milk
in carbon neutral cartoons.
Place-
Morrison has more than
500 stores within the UK
and they mainly focus to
establish their stores in
crowded and those areas
where there are more local
residents so that their
customers are not required
travel long distances for
shopping (Shah, 2017)
Promotion-
Morrison is having a good
promotional strategy for
their brand because they
promote their brand
through social media
marketing which is having
global reach. They also
sponsor TV entertainment
shows.

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Campaign concept build
20XX

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What is the aim of the
campaign-
The main aim of this campaign is
to promote the healthy products
and gain the attention of
customers toward the products
and services of Morrison by
highlighting the difference of the
quality of their product and prices
as compared to other companies.
20XX
Who is the audience you
aim to target-
The main audience which are
going to target through this
campaign are those loyal
customers of company to use
social media marketing to collect
any information. Company is
seeking to target teenagers and
household ladies more for
achieving their success.
What is the message you want
to tell-
The main message which is
conveyed through this digital
campaign that customers can
choose Morrison company for
purchasing good quality of
products.

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Target audience for campaign
20XX

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20XX
Who is the target audience-
The main audience which are going to target
through this campaign are those loyal
customers of company to use social media
marketing to collect any information. Company
is seeking to target teenagers and household
ladies more for achieving their success.
Create a portfolio to demonstrate this-
Digital Campaign of Morrison
Slogan- Choose Good to buy Good
Targeted audience-
• Household ladies
• Teenagers
• Those people who are active on social
media platforms
Main aim of campaign- To promote quality
and fresh eatable products and low prices.
Medium of promoting campaign- Social
media channels such as Instagram,
Facebook, Twitter and many others.

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Create a marketing
campaign 20XX

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Brand connection
20XX

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Explain how your campaign connect with the
target audience 20XX
The campaign is promoted through social media platforms and it is essential for the
campaign to connect with their targeted audience. Hence, a team social media handler
team is hired by the company to manage all social media activities related to their
official account. This team makes sure that they will reply to their customers instantly
if they ask their quarries through personal messages or comments on social media
platforms. . They keep on checking their contents of digital campaign and respond to
customers doubts and their reviews on social media platform about the product.

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Reflective report
20XX