This report provides a detailed analysis of Morrisons' business strategies, focusing on its macro and internal environments. It begins with an introduction to business strategies and then examines Morrisons' mission, vision, and objectives. The report uses PESTLE analysis to evaluate the impact of political, economic, social, technological, legal, and environmental factors on Morrisons' operations. It also applies Ansoff's Matrix to assess the company's growth strategies, including market penetration, market development, product development, and diversification. Furthermore, the report conducts a stakeholder analysis, identifying and assessing the influence of various stakeholders such as customers, suppliers, government, shareholders, and employees. A SWOT analysis is provided to assess the internal environment and capabilities of the company. The report concludes with a discussion of how these analyses inform Morrisons' strategic management decisions.