Data Analysis Report: Business Intelligence for Morrison's Supermarket

This report provides a comprehensive data analysis for Morrison's supermarket, focusing on the application of business intelligence (BI) and data analytics to improve its operations and financial performance. It explores the opportunities presented by advancements in technology, such as big data technologies (Hadoop Framework) and Artificial Intelligence (AI), including robotics and self-driven cars, to enhance customer loyalty, optimize sales, and adapt to changing market conditions. The report highlights the importance of BI tools, particularly dashboards, for visualizing data, identifying trends, and making informed decisions. It justifies the use of dashboard applications by presenting key performance indicators (KPIs) and financial data, including sales, cost of goods sold, and profit margins. The analysis also includes a discussion on the implementation of AI and its benefits in anticipating customer demand and improving overall business efficiency. The report provides a detailed overview of data analysis techniques, emphasizing their role in helping Morrison's overcome weaknesses and capitalize on its strengths. The report uses figures and charts to illustrate the financial performance of the company over a five-year period.