A Comprehensive Analysis of Morrison's: SWOT, PESTLE, and Factors

This report provides an analysis of Morrison's, a major player in the UK retail market, focusing on both internal and external factors influencing its performance. The report utilizes SWOT and PESTLE analyses to evaluate the company's strengths, weaknesses, opportunities, and threats, as well as the political, economic, and other external factors impacting its operations. The internal factors examined include the company's strengths in its brand portfolio and weaknesses in its net contribution percentage. The external factors considered include the impact of Brexit on raw material costs and the competitive landscape with companies like Aldi and Lidl. The report also discusses how internal and external factors affect departments such as HR and Marketing. The conclusion highlights the importance of these analyses for understanding the business environment and achieving sustainable success.

ASSESSMENT

 Introduction
 Internal factors
 External factors
 Internal and external factors
 Conclusion
 References
Table of content…

 Business environment play a significant role in study the
business departments and enhancing the profits and revenues.
In context of Morrison’s manager can evaluate the internal and
external factors by using SWOT and PESTLE so that firm will
analyse their market situation effectively.
Introduction

Strength Weaknesses
 The major strength of Morrison’s is
their best performance in the market
that attracts more revenues. It has
strong brand portfolio that will attracts
more customers.
 The major weakness is their net
contribution percentage is below the
average of business industry.
Opportunities Threats
 The opportunity of Morrison’s is their
online marketing that will attracts more
potential and targets customers.
 Major threats of Morrison’s is there
competitors that are present within
marketplace such as Aldi, Lidl, Tesco
etc.
Internal factor

External factors
 Political factor-UK political is
condition is stable but due to
Brexit it affect the dealing to
other Europeans counties
effectively. This will affect
Morrison’s purchasing of raw
material. Due to this customers
pay high price due to which
profit margin will affected.

 Economical factor- It includes inflation rate, spending power
of customers etc. In UK employees are expecting to enhance
their wages because UK government can increase the rate of
minimum wage rate. Due to this Morrison’s operating profits
will be affected.
CONTINUE…

 HR department- This department is working for selecting and
managing employees for working. In Morrison’ employees are
expecting high wages that will affect company operating cost.
 Marketing department- the external factor is very beneficial
for this department as it show the opportunity for them in using
the high technology for promoting products and services of
company so that large base of customers are attracted.
Internal and external factors

 From the above report it is concluded that examine internal
and external factors of the organisations helps the several
departments to understand their working so that high profits
and longer sustainability can be enjoyed by the firm. In this
SWOT helps in identifying the strength and weaknesses and
PESTLE helps in examine all the external factors that helps
the departments to work accordingly and gain high returns by
beating competitors within marketplace.
Conclusion

 Fernández-Olmos, M. and Ramírez-Alesón, M., 2017. How
internal and external factors influence the dynamics of SME
technology collaboration networks over
time. Technovation. 64. pp.16-27.
 Hur, J.W., Shannon, D. and Wolf, S., 2016. An investigation of
relationships between internal and external factors affecting
technology integration in classrooms. Journal of Digital
Learning in Teacher Education. 32(3). pp.105-114.
References

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