The Impact of Technology on Global Business: A Morrisons Case Study

This research report, focusing on Morrisons, investigates the impact of technology on promoting business globalisation. It begins with an introduction outlining the background of Morrisons, its market position, and the rationale for the research, emphasizing the role of technology and AI in business expansion. The literature review explores the crucial role of technology in emerging international businesses, examining how technology has facilitated e-commerce, capital flows, and supply chain improvements. The report also delves into the significance of technology, highlighting advancements like barcode systems and GPS that have improved productivity. It addresses the challenges of technology adoption, such as the high costs for SMEs and the need for businesses to keep up with rapid technological changes. The report concludes by suggesting ways organizations can implement technology to promote business globally, emphasizing the need for strategic planning, customer connections, and consideration of external factors. The report provides a thorough analysis of how Morrisons leverages technology to achieve its global business objectives, offering valuable insights for students studying business development and related fields.

Research Project -
Accounting & Finance
Pathway

Table of Contents
TITLE .............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
CHAPTER 2: LITERATURE REVIEW.........................................................................................4
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................8
Research Methodology................................................................................................................8
Data analysis...............................................................................................................................9
Ethical consideration.................................................................................................................10
CHAPTER 4: DATA ANALYSIS................................................................................................12
CHAPTER 6: Recommendation & Reflection .............................................................................24
CONCLUSION..............................................................................................................................24
REFERENCES .............................................................................................................................25

TITLE
“To examine how technology is used in the promotion of business globalisation- A study on
Morrisons.”
CHAPTER 1: INTRODUCTION
Overview of research
Globalization arises an activity to become globally and exchange goods and services in
larger market. Financial services globalization means financial institutions work together or
collaborate with another company to provide services to their customers. The concept of
globalisation is able to enhance the manufacture of valuable product and services that are needed
by the customer in the present time (Bennett, James and Klinkers, 2017). In preset time with the
increasing pace of technology companies are able to globalise their product and services at larger
number of audience that have resulted into growth and development of whole economy.
Innovation has enabled companies around the world resolve the challenges of globalization and
global trade like transport costs, lack of understanding, professional ethics.
Background of research
Morrisons was established in 1899 by William Morrison as a egg and butter stall. In 2016
it become the fourth largest supermarket chain by opening around 498 superstore all across UK
most probably in England, Wales and Scotland. In present year the total number of employees
working in company are 110000 that almost provide extrema high level satisfactory services ti
around 11 M customer in every week (About Morrisons, 2019). The company in previous
financial year was able to generate revenue of around 17262 M GBP with total operation income
was 458 M GBP and Net income of around 311 M GBP. There are number of items that are
provided by Morrison that support customer to fulfil their daily necessities such as food and
drinks, clothing, books, luxury items etc. The total market share hold by Morrison in 2018 is
10.14% which is less than other supermarket such as ASDA, Sainsbury and Tesco.
With the increasing growth and development in technology and Artificial intelligence
Morrison is able to generate new ways and methods which would be beneficial to expand
business outside UK. Thus, it has been stated that new techniques and AI have support business
entity in entire world to gain success and is consider to be the main driving factors as it support
to attain the desired results in appropriate time frame (Kirton, 2017). Investment in technology
facilities for employees to get familiar with new ways of handling customer at different countries
1

has helped company to gain the desired expansion and popularity in entire world. Spending on
technologies to improve supply chain processes during the first half of the year had a big
influence on the outcome of the store operating in many region of UK. The overall
implementation of advance and high tech-based environment would be supportive for expansing
of superstore all across the globe.
Rational of the Research
The research project is primarily related to the impact of advance and new technology is
valuable for expanding and promoting business at global level (Lassou and Soobaroyen, 2017).
Rational analysis is connected to essential conditions that are valuable grounds for reducing
some form of failure in literature. This also support in developing approaches and responses to
practical problems that arise when performing research work on a subsequent topic. It is
acknowledged that somehow the primary aim of conducting any research for any subject is to
establish the information relevant to that particular topic, enhance the experience and ability that
will definitely help in better achievement of goals and objectives. As there are different methods
and advance technological improvement by Morrisons has give a new enhancement in
profitability and market share.
Research Aim
In research work the main aim is needed to be clear and cosine so that results are can be
formulated in better manner accordingly to the defined aim. In the respective research the aim in
to assess the impact of improved technological factors that benefits in expansion of business at
global level (Bruce and Ahmed, 2016). In this research work the aim is “To examine how
technology is used in the promotion of business globalisation- A study on Morrisons.”
Objective
 To analyse the impact of technology on globalisation.
 To investigate the significance of technology in globalisation.
 To examine the challenges involved in promoting global business through technology. To suggest the ways by which organisation can implement technology for promoting
business globally.
Research Question
2

It is important for a researcher to say that the research question should be brief clearly
indicated, relevant to the subject so that the response can be rendered according to the
specification.
 What is the impact of technology on globalisation?
 What is the significance of technology in globalisation?
 What are the challenges involved in promoting global business through technology?
 How organisation can implement technology for promoting business globally?
3

CHAPTER 2: LITERATURE REVIEW
The system correlated with critical examination and successful analysis of important data,
backed by independent sources which actually determine some lack of intelligence and expertise
is knowns as Literature review (Chaminade and Padilla-Pérez, 2017). It helps to evaluate the
adequate knowledge that further helps to increase the research title's most appropriate output The
LR also helps to develop a thorough understanding of the particular topic across proper journals,
printed articles, academic papers. Each segment of literature review is considered as being the
most critical portion of research and is linked with finding the best arguments and suggestions
which will offer a concise overview of the research work. A systematic analysis is also described
in a specific subject field as available data and in a given resistant area in a set period of time.
Data was collected from sources such as textbooks, journals, reports, academic papers, papers to
get suitable information related to particular topic.
Analyse the impact of technology on globalisation.
Technology is playing a crucial role in emerging business at international level. In
present era, the ratio of technology in business growth and development at global level is
growing rapidly (Lozano, 2015). Telecommunication, e-commerce, e-trade, cloud computing and
network technologies are widely used by organisations at national and international level. It is
seen that the communication network requires effective infrastructural base to grow the business
at large level. The reach of technology has been wide in respect of providing product and
services not only at domestic but also international level. Businesses are growing by providing
employment from one nation to another. According to remote work report 2018, it is resulted
that 63% of US companies are providing employment to workers in different countries.
Freelancing of work and outsourcing of business processes is one of the leading globalisation
trend recorded at international level. Quality of products and services get increased as well as the
processing and delivering time also get reduced through technology.
It has been cleared that formation of international business process become smooth with
increasing technological tools in business (Sun, 2015). Capital flows are becoming quicker with
aid of an innovation because large amounts of products could be shipped in a short period of
time to many nations. Technological advancement has also allowed capital flow at a faster rate as
money transfer can be done with a button press. One of the drawback of advancements and
innovations in globalisation is reduction of jobs and workers in different industries as
4

automotive, chemical mining and software engineering. Advancement in logistics and carrier
services boosted the growth and development of manufacturing industries. Lag in period of
delivering raw material and finished goods decreased that enhanced revenues and returns.
Investigate the significance of technology in globalisation.
According to Triki, (2017) technology has been consider to be one of the most vital and
crucial role in globalisation because it add many thing such as bar code support to define the
exact and detail knowledge about product in term of price, quantity, expire date etc. technology
has also supported in developing jobs for a large number of people by globalising local business
across different nations. Improved techniques and technology has improved and simplified the
payment method such as in present time customer can make use of card in order to pay the billed
amount for the goods purchased from online site from foreign country. In earlier time most
companies around the world have used technology such as vehicles, boats for delivering goods
and promoting business (Clarke, 2016). But developments over advanced navigation systems
such as GPS (Global Positioning Devices) have improved productivity and profitability for
companies by connecting large number of customer with a single platform.
In the opinion of Sun, (2015) In the new form of business globalization, innovation seems
to be main form has innovated the world economy and is a vital tool for productivity. It has
globalized the globe, leading to more standards of ethics for all nations. There are several new
technologies that have contributed in globalization as travel methods are becoming quicker and
easier, it reduces the cost of communication, makes better availability of resources that are need
for making useful production according to the desire of customer living across worldwide thanks
to technological development. Technological progress, such improvement in internet speed and
information technology, has enabled the much needed innovation for global business. The
Internet infrastructure has given people around the globe the opportunity to connect and provide
information and make people aware about new products and services that organizations around
the world are providing (Mees, 2015).
Examine the challenges involved in promoting global business through technology.
According to Chaminade and Padilla-Pérez, (2017) there are numerous difficulties that
innovation has introduced in fostering globalization as medium and small-sized enterprises
throughout the world are unable to utilize or implement technologies to expand their businesses
globally as certain technologies are just too costly to be implemented for them. With the
5

development of development and technological advancement in global trade practices, new
manufacturing techniques such as material replacements, resource-saving developments and
advanced engineering processes have resulting in a decrease in finished products. This has
resulting in slowing growth and sometimes even decrease in global raw materials, resulting in
the organizations' worldwide problems of supply of raw materials (Dunning, 2015).
In the viewpoint Hunter, (2018) of with exponential technological advances and
development, many businesses have been forced into making huge amounts of technological
expenditures that they have embraced. One of the key issues addressed is introduction of new
technologies that make older technologies outdated and redundant, so it's not feasible for any
company to make quick technological advances. If corporation fails to keeping up with technical
up-gradation, the financial loss may occur, and organisation may not have been able to expand.
When globalization has grown, consumer demand has increased, so it's become a complicated
task for companies to satisfy consumers' technical requirements worldwide. Furthermore, not all
nations are similarly developed, there may be different levels of technological innovations. It has
also limited globalization as a business on certain technological level can reach just those nations
that are at or under specific technological level (Potrafke, 2015).
Suggest the ways by which organisation can implement technology for promoting business
globally.
Determining the need of technology to grow business globally is essential work must
have carried out by organisers. Various factors are required to consider whole implementing
technology with in business operations and globalise the services. A business plan is required to
made by considering the external and internal factors that may impact upon technology
implementing strategy (Robertson and et. al., 2014). Government support, cultural perspective,
market conditions. Budget formation for carrying out the business plan in right direction also
required by the assessed team.
Connection with customers, businesses and communities is the key element of growth of a
business. If a business wants to explore the services at global level than the connections can play
a boosting factor in organisational growth. Strong connections can only be established with
effective communication system (Triki, 2017). An effective operative communication system can
help the organisers to communicate business goals and aim at international level. Intra and inter
web connectivity and mobility are the leading communication systems being used by
6

organisation to grow the business at global level. This obligation is often borne by a company
under its own IT team. Cloud storage is used for main storage, secondary storage, restoration of
accidents, backup services and data collocation. Cloud storage and connectivity is also one of the
emerging technology that helped business organisations to explore the business at international
level. Usually, the databases are housed within a current data facility owned and operated by a
reliable and established third party company (Enofe, Ekpulu and Ajala, 2015).
7

CHAPTER 3: RESEARCH METHODOLOGY
Research Methodology
The systematic technique used in study work to make useful assessment that is related
particular topics is known as research methodology. RM in general is characterized as the
necessary component of a variety of research projects that provides a constitutional and accurate
basis for conducting research in a suitable manner (Faff, 2016). Methodical are being used
mainly to collect significant and reliable facts or evidence that are further helpful for concluding
research questions or for addressing the explanations why issues has been occur in particular
investigation. It serves as an investigator's plan to achieve a particular conclusion on a
researcher's established question. This offers the data in detail and includes:
Types of investigation
An researcher's primary objective is to select the most appropriate and trustworthy sort of
research to help establish the optimum results and even in the right direction. There are mainly
two type of research named qualitative and quantitative (Robertson, 2012). Qualitative analysis
is a sort of work that offers a thorough understanding and investigation of the research question
and its related matters. On the other side the quantitative research is defined as the organised
manner for collecting data that is needed to be followed to draw more reliable conclusion. In this
particular research qualitative research is being used which will help to define better and sound
outcome.
Research Approach
This can be described as process that involves different variables of assumptions
regarding the procedure of data gathering, its evaluation and its understanding (Stearns, 2018).
There are mainly three styles of methods to analysis like inductive, abductive and deductive
methods. Inductive analysis method is starting with hypotheses and findings suggested to make
effective conclusion of the investigation process. In this research work this method is used
researcher begin with a range of values and instead switch from those specific experiences
towards a more common set of ideas on such observations.
Research Philosophy
The effective way to evaluate the compilation of topic-related information by discussing
primary references, experience and knowledge is recognized as research philosophy (Fratianni
8

and Savona, 2017). It is the established values, opinions, theories and hypotheses that run around
the evidence to be obtained or the knowledge to be captured. This clearly describes the
information which is relevant to a specific occurrence or event and the data gathered, processed
and used for the intent of achieving the research's objective. In this research positivism
philosophy is used that ultimately acknowledges the existence and specificity of powers and
objects which go beyond facts and regulations. This declare any form of philosophy and in
general any research technique that can not be decreased with the context of scientific method.
Data collection
The way through which information or data can be gathered from various source of
information in given time span is recognised as data collection. This helps in attaining the aim
and objectives of research (Geng, Sarkis and Bleischwitz, 2019). Primary data is being used in
this research to collate essential information from respondents. The data set will be prepared with
10 questions in the form of questionnaire and will be distributed among 20 respondents. The
samples will be examined in respect of research objective which is how technology is used in
business globalisation in Morrison. Primary data helps to understand the dynamics of research
more significantly and effectively. The questionnaire is mainly focused upon the impact and
implementation of technology in business operations for exploring the business at large scale.
Primary data collection also remains essential in terms of gathering the perception of respondents
directly.
Sampling
In general term, sampling can be described as collecting specific parts of the population
from large populations to accomplish the research interests or outcomes based on their responds
(Stevenson, 2014). A limited section of the population taken as a test is just on behalf of the
population the basis for decision. In the semi-probability selection process, samples are obtained
in such a way that people do not have comparable opportunities to participate in the study. 20
Morrison Executives will be taken as sample trough sampling methodology for this study as they
will provide all the correct information on how innovation is being used inside the enterprise to
grow company internationally.
Data analysis
The most crucial part of a specific research is that it support in implementation of
statistical tools and methods in order evaluate and describe the collected data (Godlewski, Turk-
9

Ariss and Weill, 2016). There are two type of thematic and statistical methods for analysing the
collected informations. This method must be used to make appropriate sense on the unrelated
material in the context of research topic. Furthermore method is also used in evaluating
qualitative data which support in growing in-depth understanding and empathy about the total
team member, company, situation consider for the research work.
Ethical consideration
Ethical concerns are essential for the investigator while conducting research within
standards and ethics which support to define better results (Hopper, Lassou and Soobaroyen,
2017). Ethical considerations will make the study more relevant and stop the researchers from
encouraging inappropriate behaviours. When looking at the morals, the author will not be able to
provide the audience with fake evidence which makes research more credible and meaningful. In
current research all the participant are kept secure and confidential by researcher and each of the
selected respondent are beneficial to complete the research work. The entire data that is essential
to make result in the context of research topic is needed to be kept safe and prevented from any
kind of misuse and manipulation.
Time Line
10

11

CHAPTER 4: DATA ANALYSIS
QUESTIONNAIRE
Q1. Do you have knowledge in regards to globalisation ?
a) Yes
b) No
Q2. As per your point of view, do technology affects globalisation ?
a) May be
b) May be not
c) Don't know
Q3. What could be considered as the challenges faced by Morrisons while promoting business
at global level with the help of technology ?
a) Network Connectivity
b) Cost
c) Web communication laws and regulations
d) Unskilled labour
Q4. As per your thoughts, what are the ways through which Morrisons could effectively
implement technology at the time of promoting business at global level ?
a) Budget implementation
b) Taking in use of proper sources of communication
c) Protective Web servers
Q5. What benefits, Morrisons will get through considering technology as major part for
expanding business world wide ?
a) Improve flexibility
b) Better customer service
c) Increase your productivity
d) Enhance your marketing
Q6. Is it necessary for Morrisons to train their existing and new employees with appropriate
technological aspects ?
a) Yes
b) No
12

Q7. How network barriers can be controlled by IT department of Morrisons while expanding
business at international level considering technology ?
a) Effective firewall system
b) Security portal doors
c) Bi-folding speed gates
Q8. As per your thoughts, is it important for Morrisons to update their IT department in a
regular span ?
a) May be
b) May be not
c) Don't have any information
Q9. What would be the impact on Morrisons, if it do not consider advance technology in near
future ?
a) Loss of opportunities
b) Less customer engagement
c) Decrease among competitive advantages
Q10. Any suggestions or recommendations ?
13

Data Sheet
Q1. Do you have knowledge in regards to globalisation ? Frequency
a) Yes 16
b) No 4
Q2. As per your point of view, do technology affects globalisation ? Frequency
a) May be 13
b) May be not 4
c) Don't know 2
Q3. What could be considered as the challenges faced by Morrisons
while promoting business at global level with the help of technology ? Frequency
a) Network Connectivity 9
b) Cost 7
c) Web communication laws and regulations 2
d) Unskilled labour 2
Q4. As per your thoughts, what are the ways through which Morrisons could
effectively implement technology at the time of promoting business at global level ? Frequency
a) Budget implementation 9
b) Taking in use of proper sources of communication 6
c) Protective Web servers 5
Q5. What benefits, Morrisons will get through considering technology as
major part for expanding business world wide ? Frequency
a) Improve flexibility 7
14

b) Better customer service 5
c) Increase your productivity 2
d) Enhance your marketing 6
Q6. Is it necessary for Morrisons to train their existing and new employees with
appropriate technological aspects ? Frequency
a) Yes 17
b) No 3
Q7. How network barriers can be controlled by IT department of Morrisons while
expanding business at international level considering technology ? Frequency
a) Effective firewall system 13
b) Security portal doors 4
c) Bi-folding speed gates 3
Q8. As per your thoughts, is it important for Morrisons to update their IT
department in a regular span ? Frequency
a) Yes 11
b) May be not 7
c) Don't have any information 2
Q9. What would be the impact on Morrisons, if it do not consider advance
technology in near future ? Frequency
a) Loss of opportunities 10
b) Less customer engagement 6
c) Decrease among competitive advantages 4
15

Q10. Any suggestions or recommendations ?
Theme 1: Knowledge of Globalisation
Q1. Do you have knowledge in regards to globalisation ? Frequency
a) Yes 16
b) No 4
a) Yes b) No
0
2
4
6
8
10
12
14
16
18
16
4
Column E
Interpretation: The chart above shows that from 20 responded selected for survey 16
have good knowledge about globalisation due to which they are able to perform allotted specific
function of company. There are 4 member those do not have proper understanding about
globalisation so they are not able to work with maximum output for company. It is very much
crucial for the member for member to have enough knowledge about the concept of globalisation
so that valuable plans are executed in desired manner which help to reach targets.
Theme 2: Affects of technology on Globalisation
Q2. As per your point of view, do technology affects globalisation ? Frequency
a) May be 13
16

b) May be not 4
c) Don't know
2
17
a) May be b) May be not c) Don't know
0
2
4
6
8
10
12
14 13
4
2
Column E

Interpretation: From the above chart, it has been determined 13 member are concern
with the fact that technology have a major affect on globalisation sue to which companies are
able to expand their business in appropriate manner. From total 20 people 4 respondent disagree
with the facts that technology affects the globalisation of business for a company, because there
are many other factors that can impact the business. 2 candidates clearly denies that they do not
have any knowledge that technological factors affect the globalisation.
Theme 3: Challenges faced By Morrisons
Q3. What could be considered as the challenges faced by Morrisons
while promoting business at global level with the help of technology ? Frequency
a) Low Network Connectivity 9
b) High Cost 7
c) Web communication laws and regulations 2
d) Unskilled staff 2
a) Network Connectivity
b) Cost
c) Web communication laws and regulations
d) Unskilled labour
0
1
2
3
4
5
6
7
8
9
10
9
7
2 2
Column E
Interpretation: There are number of challenges faced by Morrisons in order to promote
their business at global level by considering new technology such as Cost, unskilled staff. 9
people assumes that the major challenge faced by Morrison is low network connectivity, 7
18

respondent thinks that high cost is main problem, 2 candidate consider certain laws and
regulation by communication authority is major issue for company due to which proper message
are not delivered to customers and at last 2 people assume that unskilled staff are major problem
faced by Morrisons.
Theme 4: Ways to implement technology
Q4. As per your thoughts, what are the ways through which Morrisons could
effectively implement technology at the time of promoting business at global level ? Frequency
a) Budget implementation 9
b) Taking in use of proper sources of communication 6
c) Protective Web servers 5
a) Budget implementation
b) Taking in use of proper sources of communication
c) Protective Web servers
0
1
2
3
4
5
6
7
8
9
10
9
6
5
Column E
Interpretation: The chart above shows that 9 from 20 selected candidate thinks that
implementation of budgets can be one of the main best ways that would support respective firm
to use advance technology for promoting business. 6 member assumes that effective use of
communication sources and 5 candidate consider that protective web servers are the better ways
for Morrisons.
Theme 5: Benefits of Globalisation
19

Q5. What benefits, Morrisons will get through considering technology as
major part for expanding business world wide ? Frequency
a) Improve flexibility 7
b) Better customer service 5
c) Increase your productivity 2
d) Enhance your marketing 6
a) Improve flexibility
b) Better customer service
c) Increase your productivity
d) Enhance your marketing
0
1
2
3
4
5
6
7
8
7
5
2
6
Column E
Interpretation: From the 20 candidates, 7 people assumes that improve flexibility is
main benefit to Morrison because of new technology, 5 candidate thinks that better customer
services can be main benefits, 2 candidates consider the major benefit of technology for
Morrisons would be increase in productivity. While 6 people thinks that enhance market share
can be helpful with the support of new technology.
Theme 6: Appropriate technological aspects.
Q6. Is it necessary for Morrisons to train their existing and new employees with
appropriate technological aspects ? Frequency
a) Yes 17
20

b) No 3
a) Yes b) No
0
2
4
6
8
10
12
14
16
18 17
3
Column E
Interpretation: The above graph interpret that 17 respondent thinks that there is a need
of effective training which guide employees to gain enough understanding about usage of new
technology. While 3 people assumes that training in not much crucial for company as stability
among employees is more crucial.
Theme 7: Network barriers to support expansion of business
Q7. How network barriers can be controlled by IT department of Morrisons while
expanding business at international level considering technology ? Frequency
a) Effective firewall system 13
b) Security portal doors 4
c) Bi-folding speed gates 3
21

a) Effective firewall system
b) Security portal doors
c) Bi-folding speed gates
0
2
4
6
8
10
12
14 13
4
3
Column E
Interpretation: From the above graph it is observed that 13 member assume that by
effective firewall system network barriers can be controlled, 4 people assumes that with the
support of security portal doors and 3 people thinks that Bi-folding speed gates could be better
option to prevent any kind of network barriers.
Theme 8:Importance of IT department
Q8. As per your thoughts, is it important for Morrisons to update their IT
department in a regular span ? Frequency
a) Yes 11
b) May be not 7
c) Don't have any information 2
22

a) Yes b) May be not c) Don't have any information
0
2
4
6
8
10
12 11
7
2
Column E
Interpretation: The above graph determined that 11 respondent thinks that it is crucial
for Morrisons to Update It department, 7 thinks that its is quite enough to make meaningful
results and 2 respondent do not show any kind of response to the question.
Theme 9: Importance of advance technology
Q9. What would be the impact on Morrisons, if it do not consider advance
technology in near future ? Frequency
a) Loss of opportunities 10
b) Less customer engagement 6
c) Decrease among competitive advantages 4
23

a) Loss of opportunities
b) Less customer engagement
c) Decrease among competitive advantages
0
2
4
6
8
10
12
10
6
4
Column E
Interpretation: The above chart represent that 10 member thinks that loss of
opportunities would be the main drawback, 6 assume that less customer engagement could be the
major problem while 4 thinks that decrease in competitive advantage is main disadvantage for
Morrisons if they do not implement new technology.
Findings to stakeholders
Shareholders are considered a major part of the organization which describes the
enterprise (Jabnoun, 2015). The analysis employee's primary duty should be to provide
collection of preferred shareholders to assist them in making decisions about the company's
financial status. The key stakeholders in this specific research project are the people involved in
research and the team members who have sufficient understanding and knowledge in the basic
field of study. It is also found that academics and intended audience are considerate to be the
study work's key stakeholders. Actually research work relating to the impact of examine how
technology is used in the promotion of business globalisation has various advantages and
disadvantages that can be applied to the company's government bodies, customers, vendors,
managers, business groups, shareholders, etc.
24

CHAPTER 6: Recommendation & Reflection
The management focuses to generate new ways and training for employees with the help
of new technology that support in better promotion and expansion of business at global level.
With improve technology and AI factors has improved the customer experience of Morrisons as
they receive each and every intimation and information regarding goods and services available in
the store. Customer also receive online information about last item purchased and invoice
amount with the help of retail shopping. A small business enterprises couldn't function at all for
certain developed nations. It also became a complicated task for company to carry out full
market analysis in nation where it wanted to enter or establish the sort of innovation which could
lead to growth as well as business advancement within nation.
CONCLUSION
The research presented the dimensions of business globalization by implementing
advanced and latest technology at international level. The above research explores the facts that
how organizations can explore their business operation globally by introducing technology.
Research mainly focused towards promoting business at international level and the contribution
of technology in order to boost the operations of organization. All the objectives have been
achieved of the research. Collection of data based upon primary method in the form of
questionnaire distributed to managers. The data presents the favourable results in terms of
implementing technology in business for promoting business at globally. It clearly states that if
new technological apparatuses and elements will be implemented in business operations than it
attains the competitive advantages as well as new business growth and development
opportunities. It been analysed that appropriate planning and initial plans helps organization to
manage challenges in implementing technology in business.
25

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