Research Project: Evaluating TQM's Impact on Sales at Morrisons

This research project investigates the impact of Total Quality Management (TQM) on Morrisons' sales. It aims to identify the effectiveness of TQM, determine current sales figures, evaluate TQM's impact on sales, and recommend approaches to increase sales. The research employs thematic analysis, revealing insights into Morrisons' application of TQM, its effect on employee efficiency, and its overall impact on sales. The study concludes that TQM is essential for boosting sales and enhancing brand image, recommending that Morrison's management adhere to TQM-related regulations and policies. Desklib provides access to this assignment and other study resources for students.

Reserach Project

Cover Content
• Introduction
• Research Aim and objectives
• Data Analysis
• Conclusion
• Recommendation
• References

Introduction
Total Quality Management refers to the system which is
dependent on the principle that every member which are present
in the business entity must be committed so that they can
maintain standards of every work in the operations of business
entity.
Present report is based on Morrisons which deals in the retail
sector and also perform their operational activities in a best
manner.

Research Aim and objectives
Aim: To investigate the impact of Total Quality Management on
the overall sales of business entity: A case study on Morrisons.
Research objectives: There are some research objectives are:
• To identify the effectiveness of Total Quality management
(TQM) which is adopted by Morrisons.
• To determine the current sales of business entity.
• To evaluate the impact of TQM on sales of the firm.
• To recommend some approaches to Morrisons so that they
can increase their sales level.

Data Analysis
The data may be analysed according to different evaluation
techniques.
Here, in the current research project thematic analysis needs to be
done and in this researcher needs to make different themes.

Theme 1: Morrisons apply total quality
management
14
6
Yes
No

Theme 2: Total quality management
helps in boosting the work efficiency of
employees.
15
5
Yes
No

Theme 3: TQM having an adverse impact
on the sales of Morrisons.
12
8
Yes
No

Theme 4: Staff members should kept
updated with the changes in the skills
and designs.
Strongly Agree Agree Neutral Disagree Strongly Disagree
0
1
2
3
4
5
6
7
8
9
10
10
4
0
4
2
Column E

Theme 5:Above 15 are included in
quality circle.
5
7
8
Below 10
Above 10
Above 15

Theme 6: On a monthly basis, meetings
should be conduct for quality circle.
5
9
6
Weekly
Monthly
Yearly

Conclusion
From the above evaluation, it has been analysed that TQM is
necessary in the business entity as it helps in boosting the sales of
the enterprise and increase their brand image in the competitive
market.