Developing a Marketing Plan for Morrisons Food and Drink Sector in UK
VerifiedAdded on 2023/06/08
|7
|1391
|309
Report
AI Summary
This marketing plan outlines strategies for Morrisons Plc's food and drink sector in the UK, encompassing a vision statement focused on providing affordable and enjoyable food. It defines SMART objectives, including health and sustainability targets by 2025. The plan utilizes PESTLE and SWOT analyses to assess the market environment and internal capabilities, followed by an STP approach for segmentation, targeting health-conscious and online consumers, and positioning through promotional activities. The marketing mix emphasizes product development of vegan and organic options, competitive pricing, distribution through physical and online stores, and brand awareness campaigns. Competitor analysis compares Morrisons with Sainsbury's, and a detailed budget is provided. Key Performance Indicators (KPIs) such as customer acquisition cost, lifetime customer value, digital marketing ROI, and social media traffic are identified for monitoring and controlling the plan's effectiveness. Desklib provides access to similar solved assignments and study resources for students.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
1 out of 7