Analysis of Retail Trends and Moss Bros Group Performance

This report provides an analysis of the retail industry, focusing on Moss Bros Group. It begins with an introduction to inquiry-based learning and its relevance to the retail sector. The main body explores current retail trends, including influencer marketing, online stores, customized customer experiences, and eco-friendly products. The report then analyzes Moss Bros Group's background, strengths, weaknesses, opportunities, and threats (SWOT analysis), as well as its performance against industry trends. Recommendations are provided for the company, such as leveraging social media platforms, investing in training and development, introducing new products, and increasing customer interaction. The report concludes by summarizing the key findings and emphasizing the importance of adapting to evolving market dynamics. This document is a valuable resource for students on Desklib, a platform offering AI-driven study tools and past assignments.

Inquiry Based Learning

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Trends in Retail............................................................................................................................1
Analysis of the organisation........................................................................................................3
Recommendations........................................................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Inquiry based learning can be describe as the practice or approach of learning which assist
learner to gain better knowledge and understanding. Retail industry is very vast as it includes
number of business. There are different trends in retail industry which will lead to have major
impact on overall performance or productivity of business (Cairns, 2019). This report is based on
Moss Bros Group. This is one of the well known clothing retail company which is operating
business practices in different part of the world. Head office of Moss Bros Group is located in
London, United Kingdom. This organisation was founded in year 1851 and its founder is Moses
Moss. This report includes various current trends in the retail industry. In this report organisation
is analysed properly. Apart from this, different recommendations has been determined.
MAIN BODY
Trends in Retail
Retail trends can be describe as the new approaches or techniques that comes in the world
of retail or e-commerce market area. It is essential for organisation to determine different market
trends in retail industry. Analysis of market trends will assist respective company to enhance
business practices as well as carry out required task in better manner. Retail trends can be
describe as the new approaches or techniques that comes in the world of retail or e-commerce
market area. Different trends in retail sector is mention below –
 Influencer marketing – This is very creative and innovative approach in conducting
marketing and promotional practices of business. Influencer marketing is one of the
creative trends in retail market area which will lead to have positive impact on successful
performance of business. Influencer marketing used to be about posting images, videos,
picture, highly constructed captions or shots of retail products. In any case, in 2020,
we've seen a significant change in the manner in which brands and influencers cooperate
(Chan and Pow, 2020). There is huge change in functioning of digital influencers and
they have gained trust of the audience. Influencer content has gradually changed to a
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crude, genuine tasteful. Crowds put trust in brands that feature bona fide voices, and the
present astute clients can recognize an excessively created promotion far in advance. By
considering influencer marketing, organisation is able to target large number of
customers as well as influence them to purchase retail company products or services.
 Online stores – Online store are considered to be more convenient and effective for
customers as well as owners. It has been determined that most of the organisation in retail
sector are planning to open online store or operating business practices through online
store. This retail market trend is significant for earning more revenues by increasing sales
of products and services (Husni, 2020). The greater part of the advanced brands opening
stores sell attire, which bodes well; it's a classification where customers profit by
communicating with the item face to face. This is another pattern of the retail business
wherein the clients can see the items that are offered by the organization on their mobiles
and effectively complete the buying interaction. This pattern can help the organization in
drawing in a more noteworthy number of clients. There are number of benefits and
advantages gathered by retail company by operating practices through online stores.
 Customised experience to customers – Now a day’s customers like to have products or
services which is based on their personal needs. Customisation of products and services
in very creative and innovative market trends in retail sector. This is a significant pattern
of the retail business wherein the organization can offer items to the clients dependent on
their assumptions just as inclinations. It tends to be said that an enormous number of
retail associations are offering redone items just as administrations on the grounds that
with this, they can draw in a more noteworthy number of clients. Customised or
personalised products or services to customers will assist organisation in influencer large
number of customers towards business (Kang and Keinonen, 2017). Through the
assistance of this retail market trend organisation will be able to offer personalised
products or experience to customers which is significant for effectively meeting their
needs.
 Environmental friendly products or services – It has been determined that customers
are more considerate or aware about environment. Increase in eco friendly products and
services is beneficial for both customers as well as organisation . Customers are
progressively getting mindful about the climate just as the various exercises that hurt it.
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Because of this, the organizations are embracing distinctive eco well disposed methods of
offering their items. The items are practical and this has helped associations in drawing in
new clients. It is significant for organisation dealing in retail sector to consider
environmental friendly products and services in order to influence more and more
customers towards business.
Analysis of the organisation
Background of the Company
Moss Bros Group company is well established organisation and it is offering its products
and services to large market area. This company is conducting business activities in retail market
sector and providing creative clothing products (Kidman and Casinader, 2017). Moss Bros
Group company is a public limited company which was developed in year 1851. This
organisation was established by Moses Moss and headquarter of this company is located in
London, United Kingdom. Moss Bros Group company is offering of the UK top menswear
products.
SWOT Analysis of Moss Bros Group company
It is essential for organisation to determine its internal strength and weakness along with
external opportunity and threats. Moss Bros Group company SWOT analysis is mention below in
detail – Strengths – Moss Bros Group company is well known leading firm in retail industry and
it is providing its products and services to large number of customers. This company is
providing high customer satisfaction which can be consider as its major strength.
Customer trust products and services of respective company and high customers
satisfaction is significant for creating good brand equity. Moss Bros Group company
have highly skilled employees that are using their full capability and potential to conduct
business practices in significant manner. workforce of this company is well qualified and
trained which results in successfully accomplishing desired goals and objectives. Weakness – There are some weakness of Moss Bros Group company which is
negatively affecting its business practices. Respective company is not properly investing
in new technologies. It is crucial for this company to consider new or innovative
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technology in order to carry out business practices. Due to ineffective technology
performance or productivity of Moss Bros Group company is decreasing. Another
weakness of respective company is that it is not able to do proper financial planning. As
per the current asset and liquid asset it has been determined that Moss Bros Group
company needs to use more cash. Opportunity – There are different opportunity in external market area in which Moss
Bros Group company is performing its business practices. This company needs to
provide proper training to its employees so that they can properly use new or innovative
technologies. Moss Bros Group company needs to focus on marketing its high quality
products and services in more creative manner. This will lead to influence large number
of customers as well as increase sales. Threat – Moss Bros Group company have to deal with different threats of external
market area. This organisation have major threat from other rival companies which are
performing business practices in more significant manner. There are different strong rival
companies such as Marks and Spencer, H&M and so on that are dealing in retail market
area.
Performance of the organization against industry trends
Moss Bros Group company is performing well against industry trends. This organisation
is able to meet with the requirements of customers is significant manner. The organization has
received various patterns in the market that have not just aided it in drawing in a more prominent
number of clients, yet additionally fulfill their necessities in a viable way. The organization has
reinforced its quality on various web-based media stages that have permitted it to connect with
its clients just as foster a comprehension of their requirements just as inclinations. Apart from
this it is essential for Moss Bros Group company consider social networking sites as well to
attract more customers.
Recommendations
There are number of recommendation for the manager of Moss Bros Group company which
is significant for increasing and enhancing business practices. It is crucial that company is
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adopting new market trends of retail sector as it will directly enhance organisational activities.
Different recommendations are mention below in detail -
 Social media platforms – There are various social media platform such as Facebook,
Instagram, Twitter and many more. All of these social media platforms are significant for
promoting or marketing products or services of Moss Bros Group. In the case when the
organization needs to acquire an upper hand on the lookout, it is prescribed to build its
general commitment with the clients (Laksana, 2017). This should be possible by
growing its quality across various web-based media stages. This will help it in catching
the consideration of an expanded number of individuals just as serve their necessities in a
successful way. Social media marketing approach is cost effective and it will assist
company in reaching new larger market area.
 Training and development – This can be describe as the practices of business for
educating employees to conduct required set of business task in more better and effective
manner. Training and development practices will lead to directly increase productivity
and performance of respective company that is, Moss Bros Group. There are number of
training and development approaches for business in order to provide accurate training to
employees as well as increase their skills or capabilities (Makar and Fielding-Wells,
2018). It is recommended to Manager of Moss Bros Group to consider both, on the job
and off the job training and development methods. This will help employees to enhance
their performance level as well as attain desired goals in required time.
 Introduce new or creative products – Introduction of new or creative product will be
very effective for respective company. Through this recommendation Moss Bros Group
company will be able to influence new or larger customer segment as well as directly
increase business performance. So another recommendation, that can be made to the
Moss Bros Group organization is that it should attempt to create new and innovative
products, that are in a related with the most recent patterns of the market. This is on the
grounds that the clients are consistently keeping watch for new just as inventive items
and offering such items will help the organization in remaining important in the market
just as connecting with a more noteworthy crowd. Introduction of new products or
services is significant for meeting demands or requirements of customer bases will help
in developing better relationship with customers.
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 Increase customer interaction practices – It is important for company to increase
customer interaction practices. This will lead to enhance better and effective relationship
with customers as well as build customer loyalty (Rasmussen and et.al., 2017). It is
highly recommended to respective company that is, Moss Bros Group company to
improve customer interaction practices. This will assist in determining actual
performance of business in market area. By interacting with customers, respective
organisation will be able to identify the area in which they are lacking as well as perform
required business task in better manner to satisfy the needs of customers.
CONCLUSION
From the above report it can be concluded that there are different market trends in retail
market area which needs to be consider by company in order to carry out business practices in
effective and significant manner. SWOT analysis is useful business model which assist in
determining strength, weakness, opportunity and threats of business. Apart from this it is
recommended to company that it should use new and different approaches to attract more
customers and meet with their requirements.
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REFERENCES
Books and Journals
Cairns, D., 2019. Investigating the relationship between instructional practices and science
achievement in an inquiry-based learning environment. International Journal of science
education, 41(15), pp.2113-2135.
Chan, J.W. and Pow, J.W., 2020. The role of social annotation in facilitating collaborative
inquiry-based learning. Computers & Education, 147, p.103787.
Husni, H., 2020. The Effect of Inquiry-based Learning on Religious Subjects Learning
Activities: An Experimental Study in High Schools. Jurnal Penelitian Pendidikan Islam,
8(1), pp.43-54.
Kang, J. and Keinonen, T., 2017. The effect of inquiry-based learning experiences on
adolescents’ science-related career aspiration in the Finnish context. International
Journal of Science Education, 39(12), pp.1669-1689.
Kidman, G. and Casinader, N., 2017. Inquiry-based teaching and learning across Disciplines.
London: Palgrave Pivot, 10, pp.978-1.
Laksana, D.N.L., 2017. The effectiveness of inquiry based learning for natural science learning
in elementary school. Journal of Education Technology, 1(1), pp.1-5.
Makar, K. and Fielding-Wells, J., 2018. Shifting more than the goal posts: Developing classroom
norms of inquiry-based learning in mathematics. Mathematics Education Research
Journal, 30(1), pp.53-63.
Rasmussen, C. and et.al., 2017. Four goals for instructors using inquiry-based learning. Notices
of the AMS, 64(11), pp.1308-1311.
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