Analyzing Employee Motivation Influence on Productivity: A Case Study

This report examines the crucial link between employee motivation and organizational productivity, using Bosnalijek as a case study. It begins with an executive summary highlighting the importance of employee satisfaction in a competitive business environment, followed by an introduction that defines motivation in the workplace and its impact on company performance. The main body includes a problem statement, literature review, recommendations, and conclusion. The problem statement addresses the challenges Bosnalijek faces in maintaining employee motivation due to market competition and organizational changes, leading to issues like high employee turnover and decreased productivity. The literature review synthesizes various authors' perspectives on motivation, exploring factors such as working environment, extrinsic variables, management policies, and employee empowerment. The report then recommends strategies for improving motivation, including clear policies, training programs, reward systems, and effective communication. It also emphasizes the importance of flexible working hours, competitive compensation, and employee participation in decision-making. The conclusion summarizes the key findings and reiterates the significance of employee motivation for achieving organizational goals.

The influence of employee motivation
on productivity

EXECUTIVE SUMMARY
In present highly competitive business environment, it has become important for
organisation to ensure high level of satisfaction among employees. Success and growth of
companies is completely dependent on the performance of workers. There is direct relationship
between employee motivation and productivity. Due to the high level of dissatisfaction business
entity might have to face serious consequences some of which can be decline in productivity, sales
and profitability. It has been analysed that Tesco is facing productivity due top high level of
dissatisfaction in workers.
The report will have focus on analysing the influence of employee motivation on
productivity of organisation. It will higlight the problem gfaced by Tesco organisation in context of
employee satisfaction and productivity.

TABLE OF CONTENTS
INTRODUCTION................................................................................................................................3
MAIN BODY.......................................................................................................................................3
1. PROBLEM STATEMENT...............................................................................................................3
2. LITERATURE REVIEW.................................................................................................................4
3. RECOMMENDATION ..................................................................................................................6
4. CONCLUSION...............................................................................................................................7
REFERENCES.....................................................................................................................................9

INTRODUCTION
Humans are the important resources of organisation. The success and growth of comapny is
completely based on the performance of employees. Motivation at workplace can be defined as
willingness to exert high level of initiative to support company in accomplishing desired
objectives.In present highly competitive and continous changing business enviroment, many of the
firms in phraceutical industry are facing difficulty in fulfilling their committment.
Report will have focus on ananlysing the influence of Employee motivation on productivity
of companies in context of Bosnalijek. It is largest manaufacture of medicines. Study will review
literature of different authors about the influence of employee motivation on productivity.
MAIN BODY
Aims : To analyse the influence of employee motivation on productivity of organisation – A case
study of Bosnalijek company
Objectives :
 To determine the way motivation effect the productivity of company.
 To develop understanding about the relationship between employee motivation and
productivity of company.
 To suggest the stratergies which can be utilised by management in Bosnalijek for motivating
employees to improve their performance at workplace.
1. PROBLEM STATEMENT
In present scenario, Role of motivation in productivity has great significance. Bosnalijek
company is facing the issue in assesing the motivation of employees due to stiff competition in the
market as well as continous change in business enviroment. Businees entities in pharmaceutical
sector due to stiff competition is facing difficulty in maintaining concentration on employee
motivation which has lead to the decline in productivity of organisations. Effects of demotivation
can be seen on the performance of workers and on productivity of firm. There has been high rate of
employee turnover in Bosnalijek as employees are not satisfied with organisation policy and reward
system. High staff turnover rate has negative effect on the customer service provided by company
which las led to the decline in sales and profitability. In conrtext of Bosnalijek, an organisation has
undergonme changes recently. Business entity has has merge two business units, this factor has
highly influenced the motivation of employees. It has also negatively effected the productivity of
company. Effect of demotivation in employees can be measured in terms of the an individual
performance and their contribution in accomplishment of goals by organisation. It has been
analysed that management in Bosnalijek is facing the variosu issues such as high cost of

recruitement. An enterprise is alos facing challenges in retening employees. High level of
demotivation in employees has created the tense atmosphere at workplace which has lead to great
decline in productivity. Workers in Management in Bosnalijek, feels demotivated due to
heavy workload. Bosnalijek company has failed to fulfill the needs and demands of workers which
has negatively affected the relationship between employer and employees which has negative
impact on performance of company.
Significance of the study
The present study has great importantance as it will help management in developing the
understanding about the changes which influence the motivation as well as productivitry of an
indvidual. The essence of the research report is to identify what level employee engagement in
decision making can motivate the workers to increase their working effeciency as well as
productivity. This reseach report has great importance as in context of identifying the factors which
might have influence on the motivational level of employees. Importance of reseach is to identify
appropriate techniques which can be applied for motivating people to improve their performance
and increase their particiaption in business activities. In addition to this, present research report is
imporant in context of developing the understandiong about significance of knowing the workers
and ensuring high level of motivation in employees.
2. LITERATURE REVIEW
According to the view of Fernandez, (2018), motivation can be considered as physiological
characteristics of human which contributes to commitment of an individual towards firm in order to
accomplish objectives. The author has also stated that motivation is the significant factor which
impact on individual as well as organisation performance and productivity. As per the opinion of
Pang and Lu, (2018), motivation can be defined as mental force which directs the employee
behaviour, efforts and their level of determination.
According to Wren, (2018), Environment at the workplace is the major element which affect
the motivational level of workers and also productivity of company. Result of the study reveals that
approximately eighty percent of issues related to the productivity has aroused due to nature of
environment in which employees are working. As per the opinion of Sousa and Rocha, (2019), A
favourable working environment helps management in ensuring high level of satisfaction among
employees. The author has also stated that good working environment within an enterprise inspires
workers to fulfil their roles as well as responsibilities with high level of morale which get
transformed into higher productivity. According to the view of Ong, Mayer and Wellman, (2018),
there are some extrinsic variables such as company policy, praise, money and supervision can
encourage workers to improve their performance and level of productivity at workplace.

As per the view of Guan and Frenkel, (2018), factors which have influence on the
motivational level of workers are administrative policies, lack of transparency in management,
compensation and interpersonal affiliations. According to Pounds, (2018), working conditions in
which employees are working has significant effect on their capability of performing task. This
factor also have great effect on their level; of motivation. The author Sari, (2018), states that high
task performance by employees as well as contextual performance is highly dependent on the fact
that employees are motivated. As per the thinking of Indrasari, Momin, and Permana, (2018),
workers become demotivated in context of their job as well as employer, only in case if employees
fell that their input are greater than output. According to the view of Elmadağ and Ellinger, (2018)
achievement is the important factors which encourage people to perform specific tasks.
Management in an organisation is required to set some short as well as long term target, as this will
help employees in getting the sense of achievement which is very essential in context of increasing
level of motivation. As per the perception of Hu, Zhang and Yao, (2018), opportunities of being
promoted at higher position, fulfilment of such expectation of employees have positive influence on
their level of motivation, performance and productivity.
As per the view of Para-González, Jiménez-Jiménez and Martínez-Lorente, (2018),
employee empowerment is considered to be the best way of motivating employees to increase their
participation in business activities. According to the opinion of Becker, Kernan and Klein, ( 2018 ),
Development of reward system is the best technique which can be utilised by manager for inspiring
the people to increase their productivity level and make their significant contribution in
achievement of goals. The author also argues that practices which are normally executed such as
increment in salary, providing extra benefit to employees, do not translate into workers motivators.
The author Elmadağ and Ellinger, (2018), argues that workers are not motivated only by money as
an incentive, they are highly inspired by attitude of leaders. Other reccommendation to leaders in an
organisation is to set some short as well as long term goals, as workers will get motivated to a
greater extent by achievement and self-control. According to the view of Stoyanov, (2018),
appreciation as well as performance recognition is also very much important in order to motivate
workers to enhance their performance level which will correspondingly results to increase in firm’s
productivity. The author Hu, Zhang and Yao, (2018), argues that Motivation is about giving your
staff the right mixture of guidance, direction, resources and rewards so that they are inspired and
keen to work in the way that manager expects from workers. As per the perception of Aboelmaged,
(2018), complexity as well as nature of task are the two factors which has great influence on the
performance of an individual. According to the opinion of Aguenza and Som, (2018), it is very
much important for management to fulfil the need of employees as this will help them in providing
high level of satisfaction to employees.

3. RECOMMENDATION
It has been recommended to management of Bosnalijek to develop clear policies, as this
stratergy will help an enterprise in providing high level of satisfaction. Other advice given to
manager is that they should provide proper training to employees, this stratergy will assist workers
in getting the high level of satisfaction from their work and will assit them in increasing their
working effeciency. In addittion to this, trained staff will support an organisation in increasing as
well as improving productivity. It has been reccommended that management in Bosnalijek company
should develop reward system as this stratergy will assist them in motivating employees to improve
their performance at workplace. Monetary incentive will help manager developing interest among
workers related to the job hence will support an organisation in increasing productivity.
In addittion to above, other suggestion is that, company is required to provide such fringe
benefit to employees which satisfy their basic needs. Learning and development opportunities
should be provided by organisation to workers. As this tactic will enable employees to develop the
skills as well as core competencies and will help them in improving their performance at workplace.
Management in an enterprise should provide with sufficient amount of resources to employees as
this is very importanbt for enhancing productivity. In addition to this, frequent as well as effective
communication is very much important in order to motiovaste workers for improving their
performance and increasing level of productivity. This stratergy wioll also support management in
developing the stronmg relationship with employees that is very much essential in order to
maintasin peaceful enviromernt ast workplace. It is very much important for leasders or manager in
Bosnalijek company to develop the uinderstanding that culture prevailing in the organisation drains
the energy of workers.
Management team in enterprise should demonstrate sucess and growth of company, as this
stratergy will help them in maintaining the motivation level in workers for long time. Company
shopuls provide employees with flexible wqorking hours. As this tatics will support employees in
maintaining work life balance and it will aid management in dealing wityh the issues of absentism
which negatively affect the productivity of organisation. It is required by human resource
management in an enterprise to formulate competitive compensatiopn plan which will help business
enntity in retainingh employees for long time which is very much iomportant in order to maintain
level of productivity. Manager or leaders in an organisation should permit employees to particvipate
in decision making process, as this will help them in delivereing satisfaction to employees.
It is required by manager an organisation to develop effective culture at workplace which is
verry much crucial for motivating employees to improve their productivity nad get satisfction from
work. The other advice to the managenment in an enterprise that they should provide employees
with easy ascess to information as well as technology as this both are very much important in order

to generate desired outcomes. In addition to this an effective leadership is also very much crucial
for inspiring or positively influencing people to increase their pasrticipation ion accomplishment of
desired business objectives. It has been suggested to leaders or manager in an enterprise to be
supportive and they should provide employees with continous feedback. If the leader is kind, caring
and approachable then the workers in company will feel safe and they will be able to maintain their
concentration on task. In return, workers will show their respect as well as trust in their leader by
having an increased output.
Manager in Bosnalijek company has been provided with reccomendation to use interview
technique for assesing the satisfaction level of employees. As personal interview technique will help
manager or leader in identifying the reason for dissatisfaction. It will also support them in making
suitable deecsions and will assist them in identifying the approriate stratergy for resolving specific
issue. In addittion to this, focus group is the stratergy which can also be utilised by manager in
Bosnalijek for assesing satisfaction to workers. It has been suggested to management in Bosnalijek
company that they should adopt an effective as well as positive techiques for motivating people to
increase level of production. As this will assist manager in increasing the morale of employees
towards productivity as well as performance. The other suggestion to management is that they
sdhould provide value to their employees and should apperiate their ideas, as this will have positive
effect on the relationship between management and workers. Some motivational techniques have
been suggested in the research report which can be utilised by manager in Bosnalijek for psoitively
inspiring people to improve their performance and increase their participation in buiness activities.
It has been suggested to management that they should revise their motivational stratergies. In
addition to this, advancement opportunities can be provided in order to provide motivation to
employees.
Next step for implementation
The board will evaluate the plan : If the plan is approved, then the detailed plan for the
implementation of the project will be prepared. If in case, there are issues encountered that warrant
additional research, then researcher will take the time to address them.
Charging existing committees and groups : Scholar will organise new committees, task
forces for studying specific recommendations in depth. The plan includes many recommendations
for new or existing groups to study proposed initiatives or review the effectiveness of existing
programs. The final stage is formulation of implementation plan.
4. CONCLUSION
It has been concluded from the research project that motivation in employees has direct as
well as significant influence on the productivity of organisation. High level of demotivation is

considered to be as a serious issue which might have negative effect on individual as business
performance. It has been concluded from the assignment that motivation act as catalyser for
workers working in an enterprise in context of improving their performance at workplace. The
other facts which has been discovered from the project is that if workers are provided with right
motivation technique at right time, it increases their morale and confidence which has positive
effect on employees as well as business performance. It has been concluded from the assignment
that promotion, monetary incentive, good working conditions are very much important in order to
motivate people for improving their performance and increasing their contribution in business
activity. Other thing which has been concluded from the report is that working environment at
workplace can have great influence on the behaviour as well as performance of an individual at
workplace.
It has been concluded from the assignment that high level of motivation in employees is
very much important in order to accomplish desired business objectives. Motivation is the key
factors which have great influence on the workers' efficiency as well as effectiveness. It has also
been concluded from the study that there are few variables such as recognition, incentive, direction
has positive effect on an individual satisfaction as well as motivational level. Incentive, benefits,
promotion are the few factors which encourage an individual increase their working efficiency and
improve productivity. It has been concluded that at Advancement Opportunity is considered to be
the best technique of positively influencing people to work hard. The other thing which has been
concluded from the report that complexity of task and skilled posses by employees have direct
effect on the performance of an individual.

REFERENCES
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