The Impact of Motivation on Business Success: A Unilever Case Study

This report examines the significance of employee motivation within the context of business development, using Unilever as a case study. It explores the impact of both intrinsic and extrinsic motivational factors, such as training, incentives, and working conditions, on employee performance and organizational success. The report reviews relevant literature, discussing various dimensions of motivation and their practical implications for Unilever. It highlights the importance of creating a supportive work environment, offering appreciation, and providing opportunities for social interaction to enhance employee engagement and loyalty. The conclusion emphasizes the direct link between motivated employees and improved profitability, while also suggesting that organizations should consider factors beyond traditional economic incentives to foster a positive and productive workplace culture.

Development for
success in business

Table of Contents
INTRODUCTION ..........................................................................................................................3
Literature review on Motivation at work ...................................................................................3
CONCLUSION ...............................................................................................................................6
References .......................................................................................................................................7

INTRODUCTION
Development for success in business is refers to the fact that how development in several
areas required to be successful in an organisation. The development and skills are required to
expand the business and improve the sales, revenue, talent, product offerings and many others
(Pranitasari, 2020). The discussion is based on one of the business development skills or
knowledge that can helps in a company's growth and services. Motivation at work is one of the
most important factors that has a genuine contribution towards the motivation of an employee
and the hard work which have been recognized. The chosen organisation is Unilever which is an
Anglo Dutch multinational consumer good company that has its headquartered in London and it
was founded in September 1929 by Margarine Unie and Lever Brothers.
Motivation at work is one of the critical elements in a workplace which is quiet
successful. Motivation is an element that helps the employees to work with the best of ability and
in a full potential basis so that people work to the best of their ability and achieve maximum
profit.
Literature review on Motivation at work
Motivation in the job suggests you to succeed in the job and employees are motivated on
the basis of serve the organisation more ethically and fundamentally. Motivation is of two types
including intrinsic and extrinsic motivation. Intrinsic motivation refers to such type of motivation
which comes from inside. Intrinsic motivated a completion of the task helps in achieving huge
profit and personal growth as well (Schipper and et. al., 2018).
In other hand, the term extrinsic motivation refers to the motivation which comes from
the external sources including rewards or incentives. The rewards that can be earned by the
working criteria in an organisation helps different employees to achieve success and maximum
benefits on the basis of performing confidentially and it usually involves money that can satisfy
the personal needs of an individuals.
In a complex and dynamic environment, the organisation leaders have a responsibility
and duty to motivate their team members so that they can work to the best of their ability. The
motivation at work used to create an environment in which employees feel trusted and quiet
empowered to indulge in a decision making process in an organisation which leads to enhance
the motivation level of employee and ultimately organisational performances are enhanced.
(Farag and et. la., 2019).

The dimensions are useful in implication for the employee motivation in an organisation.
The dimensions are quiet fit into an model that can easily benefited the organisation to enhance
the level of performance. Some efficient dimensions of motivation includes training period
which refers to the systematic accretion of skills, command, concept or mindsets that leads to the
performance improvement. One of the researcher Baldwin et. al., 2019 suggest that the pre-
training motivation of employees helps them to have proper and efficient learning outcomes
rather than those who are not indulge with the pre-training activities.
Monetary incentives in the Unilever plc act as a stimulus greater action and zeal towards
the work done, it will helps an employee in recognition of the achievements. Beretti et. al., 2016
indicates that monetary benefits and rewards helps to build a positive environment and maintain
the job interest that gives a consistent among the employees and reflects out to be a better
performance towards them. Such monetary benefits in Unilever plc helps and motivate
employees to have a better work performance, psychological satisfaction of the person and
needs, job satisfaction, shaping the behaviour and outlook of sub ordinate towards the functional
work in an organisation.
One of the study by Garcia et. al., 2016 identified the perceptions of the promotion
systems that affect the organisational justice and the satisfaction in the job. Koch and Nafjiger,
the two authors of the United kingdom famous book “the motivation to work” stated that
promotion can the most desirable substance for most of the employees and promotions can
simply helps the employees to work hard and as a result, promotion at a regular intervals of time
has an optimistic approach and they are generally given to satisfy the psychological requirements
of the employees in the organisation (Mattersah, 2019).
Working conditions in an motivational environment suggest that a good work
environment and some good work conditions increase the job satisfaction of the employees and
on the basis of some sort of organisational commitments. Cheng et. al., 2013 concluded that
there were evidences of moderating effects of age on the associations between psychosocial
work conditions and health. Appreciation is also suggested as one of the factor that comes under
motivation at work. One of the specific study of a United Kingdom based author Mahazril et. al.,
2018 had a duty to appreciate the employees and offer them a good form of benefits as an
abstract of immaterial incentives (Andriana and et. al., 2019).

CONCLUSION
The above discussion concludes that motivation at work is very important for the
organisation Unilever or any other and the work that they do because at the current situation,
without motivation a person cannot be able to achieve something and not been able to work to
the best of ability. The individual responsiveness, the performance of the group and the
performance of the group responsiveness are all included in the organisation motivation in the
factors associated with it including social opportunities, job security, recognition, working
conditions, appreciation, job satisfaction, achievements, monetary incentives, training and many
others.
The literature review specifically suggest that in every organisation including Unilever
plc it is very important and effective to make the employees appreciated and valued of what they
are doing and motivate them so that they can work more harder and be more loyal towards the
organisation. The dimensions of the motivations influence the organisation as well as
performance of individuals. In a good competitive environment, the positive impact of the
motivation work towards enhancing the individual responsiveness towards the work. The
individual responsiveness helps the organisation in directly link towards the increase in profit
and organisation responsiveness.
In relation with the Unilever plc, suggest that traineeship is continuing to grow. In the
business organisation, training refers to the action of teaching an employee and provide them
proper knowledge and skills so that it will automatically helps them to analyse if they are fit in
the job or not. In other words it can suggested that, training teaches the employees that how there
is a need to work and enhancement of the skills, hence there is a need to motivate them in
achieving the common goals of an organisation and employees as well.
Organisations need to look beyond the traditional economic incentives of the salaries as
well as the career opportunities for the good and social lifestyle to the employees who are
working in an Unilever. Also, one of the major point in the social opportunities carry forward
with the fact that for all the employees, social opportunities helps them in boosting of the
confidence, level of motivation and objectives of an organisation Unilever plc. Social
opportunities indicates that an employee have been accepted as a part of team or a social group.
It can be said that the staff has an acute need and the contribution is worthwhile, quiet
appreciated and acknowledged.

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