Motivation, Communication, and Culture in Organizational Behavior

This report provides an analysis of organizational behavior within Vodafone, focusing on the critical roles of motivation, communication, and organizational culture. It highlights how Vodafone utilizes strategies like rewards and incentives to motivate employees, referencing Vroom's expectancy theory to explain the relationship between effort, performance, and desired outcomes. The report also discusses the importance of effective communication, emphasizing interactive models for information exchange and feedback. Furthermore, it examines organizational culture, specifically mentioning Charles Handy's model and Vodafone's implementation of role culture to enhance efficiency and effectiveness. The report concludes that these elements are vital for organizational success, contributing to problem-solving, information dissemination, and overall productivity.

ORGANIZATIONAL
BEHAVIOR

Table of Contents
 INTRODUCTION
 Background of company.
 Motivation, communication and organization culture works.
 Conclusion
 REFERENCES
 Books and Journals 5

INTRODUCTION
Organizational behaviour is the study of both group
and individual performance and activity within an
organization. It helps in predicting and controlling
human behaviour. It includes areas of research
dedicated to improving performance, increasing job
satisfaction, promoting innovation and encouraging
leadership. Vodafone is a public limited company of
telecommunication and it was founded in 1991 by
Ernest Harrison. This presentation will be includes that
background of organization and how to motivation,
communication and overall culture work in
organization.

Background of company.
 Vodafone is a British multinational
telecommunication organization that was founded
in 1991 by Earnest Harrison.
 They provide products and services like fixed line
telephone, mobile phone, broadband, digital
television and internet television.

 Size of Vodafone is very huge because 111556
employees engaged in this organization.

Motivation, communication and organization
culture works.
Motivation :-
 Motivation is essential for organization
because this thing helps to increase productivity
and profitability in Vodafone. They provide
motivation to employees through provide rewards
and incentives according to performance and also
satisfy their basic needs. So they get motivation
through these things and do work with efficiently
and effectively to achieve goal and meet objective.

Vroom expectancy theory :-
 This theory is best for address management of
motivation in Vodafone. This theory suggests that an
individual's perceived view of an outcome will determine the
level of motivation. Employees performance overall based on
individual factors such as personality, skills, knowledge,
experience and abilities. There are some key aspects for the
expectancy theory of motivation are :-
 Valence :- It is an important part of this motivational
theory that includes strength, efforts and values of one
particular individual for achieving of particular objective and
goals for the outcomes and rewards.

 Expectancy :- It is also a most important part of this theory
that provide helps to Vodafone. Through this they analyse and
evaluate all the efforts for performing and adopt by individual
and group of organization from which they perform better in
the organization.
 Instrumentality :- This aspect of motivation theory
helps to provide motivation. Vodafone gives reward after
achieving goal and meet to objective by employees of
Vodafone. It includes promotion, increase salary and rewards.
So they motivate through this and increase productivity of
Vodafone.

Communication :-
 Communication is important process in organization for
employees and members. Through this process they send and
receive information and express their ideas, feeling with each
other. Employees get order through communication from their
seniors. If communication is not flow in Vodafone in systematic
manner so this may be created confusion because they
receive order form different seniors.

Interactive model :-
 Interactive model of communication shows
flaw of communication in linear way so that depicts
communication as a one way process. In this model
speakers only speak and never listen. So in
Vodafone, listeners listen but never share any types
of messages. Listener provide feedback to sender,
and they get feedback from listeners.

Organizational culture :-
Organizational culture is defined as the underlying beliefs,
assumptions, values and ways of interacting that contribute to
the unique and psychological environment of an organization.
According to Charles handy there are four types of cultures in
organization. Such as power, role, task and person culture.
 Power culture refers to that some people of
organization has authority to decision-making and subordinate
has to follow all decision that take by superiors of
organization.

Person culture means person collectively do work for
organization, and they also feel that they are more important
than their organization.
Role culture means that every employee and members
get roles and responsibilities according to their specialization.
Vodafone use role culture and this culture helpful in achieve
objective of organization because employees do work according
to their interest, and they do work with efficiently and effectively.