Staff Motivation Schemes and Employee Retention: A Case Study of M&S
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Case Study
AI Summary
This case study investigates the impact of staff motivation schemes on employee retention within Marks & Spencer. It begins by defining staff motivation and its importance in enhancing company performance and employee satisfaction. The research objectives include understanding the concept of staff motivation, identifying effective motivation practices that influence employee retention, and analyzing the significance of these schemes in boosting Marks & Spencer's productivity. The literature review explores both intrinsic and extrinsic motivation, highlighting their roles in employee engagement and talent retention. The research methodology employs a descriptive approach, utilizing surveys and questionnaires for data collection, and adopts a deductive approach for data analysis. Both primary and secondary data sources are used, with a focus on gathering insights from Marks & Spencer employees. The findings are presented and discussed, leading to conclusions and recommendations aimed at improving staff motivation and retention strategies within the organization.

Unit 11
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Table of Contents
Research Title - Impact of staff motivation schemes to employee retention: A case study Marks
& Spencer organisation....................................................................................................................3
Chapter 1: introduction....................................................................................................................3
. Chapter 2: literature review...........................................................................................................5
Chapter 3: Research Methodology..................................................................................................7
Chapter 4: Findings (data analysis &presentation)........................................................................10
Data Presentation.......................................................................................................................10
Chapter 5: Discussion (data interpretation)...................................................................................17
Chapter 6: Conclusion and Recommendations..............................................................................19
Conclusion.................................................................................................................................19
Recommendation.......................................................................................................................20
References......................................................................................................................................22
Appendix........................................................................................................................................24
2
Research Title - Impact of staff motivation schemes to employee retention: A case study Marks
& Spencer organisation....................................................................................................................3
Chapter 1: introduction....................................................................................................................3
. Chapter 2: literature review...........................................................................................................5
Chapter 3: Research Methodology..................................................................................................7
Chapter 4: Findings (data analysis &presentation)........................................................................10
Data Presentation.......................................................................................................................10
Chapter 5: Discussion (data interpretation)...................................................................................17
Chapter 6: Conclusion and Recommendations..............................................................................19
Conclusion.................................................................................................................................19
Recommendation.......................................................................................................................20
References......................................................................................................................................22
Appendix........................................................................................................................................24
2

Research Title - Impact of staff motivation schemes to employee retention: A
case study Marks & Spencer organisation.
Chapter 1: introduction
Staff motivation is described as an individual's capacity to increase their amount of motivation,
excitement, &devotion to their work. Employees who are motivated are the firm's most valuable
assets since they assist the company improve its quality &reliability. Having a motivated
workforce also helps to increase the company's job satisfaction & organizational commitment.
Employee retention refers to an organization's capacity to keep its company for a longer period
of time. Staff retention aids in lowering the turnover rate of employees. It is critical for the firm
to enhance the morale of its skilled employees since this will help them recruit &engage
numerous new employees (Anitha and Kumar, 2016). It is analysed that developing &keeping a
staff allows a company to obtain an edge over its competitors &expand its operations.
Throughout today's environment, an organisation places a great importance on keeping their
employees as they're the ones that assist them move their business forward. Talented employees
are handled in just such a style that they save money by decreasing the high cost of transforming
the existing person. Michael Marks &Thomas Spencer are the founders of this enterprise, which
was created in 1884. The world headquarters are in London, England, United Kingdom. This
company offers a variety of products &services, including clothing, footwear, &accessories,
among others. The techniques of talent management are discussed in this paper. This will aid in
the identification of employee retention and also motivating staff.
Aim
“To analyse the impact of staff motivation scheme for managing employee’s retention for
longer period of time. A study on Morrison's.”
Research objectives
To understand the concept of staff motivation.
3
case study Marks & Spencer organisation.
Chapter 1: introduction
Staff motivation is described as an individual's capacity to increase their amount of motivation,
excitement, &devotion to their work. Employees who are motivated are the firm's most valuable
assets since they assist the company improve its quality &reliability. Having a motivated
workforce also helps to increase the company's job satisfaction & organizational commitment.
Employee retention refers to an organization's capacity to keep its company for a longer period
of time. Staff retention aids in lowering the turnover rate of employees. It is critical for the firm
to enhance the morale of its skilled employees since this will help them recruit &engage
numerous new employees (Anitha and Kumar, 2016). It is analysed that developing &keeping a
staff allows a company to obtain an edge over its competitors &expand its operations.
Throughout today's environment, an organisation places a great importance on keeping their
employees as they're the ones that assist them move their business forward. Talented employees
are handled in just such a style that they save money by decreasing the high cost of transforming
the existing person. Michael Marks &Thomas Spencer are the founders of this enterprise, which
was created in 1884. The world headquarters are in London, England, United Kingdom. This
company offers a variety of products &services, including clothing, footwear, &accessories,
among others. The techniques of talent management are discussed in this paper. This will aid in
the identification of employee retention and also motivating staff.
Aim
“To analyse the impact of staff motivation scheme for managing employee’s retention for
longer period of time. A study on Morrison's.”
Research objectives
To understand the concept of staff motivation.
3
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To determine different staff motivation practices that will lead to have influence over
employee retention practices.
To analyse the significance of staff motivation schemes in order to increase Marks and
Spencer performance and productivity.
Research Questions
What is the concept of staff motivation?
What are different staff motivation practices that will lead to have influence over
employee retention practices?
What is the significance of staff motivation schemes in order to increase Marks &Spencer
performance & productivity.
Research rational
The primary objective for picking this study subject is to get practical knowledge about
employee motivation &also to learn about ways for enhancing employee motivation so that they
may advance in the market. It is critical for businesses to establish a strong correlation between
staff retention. In light of the foregoing, this investigation will also assist me in achieving two
primary goals: personally &professionally. In terms of my own goal like to improve my abilities
&experience in the field of staff retention so which I can efficiently explain, recognise, &
analyze problems (Fang, Gao and Hu, 2021). It is determined that this research will also assist
me in favourable attitudes &behaviour that will aid in increasing my motivation to complete the
tasks at hand. On the other side, in context of the professional goal, this will assist in
understanding the many caregiver possibilities accessible so that competent caregivers may be
established in an efficient and appropriate manner. I'd also acquire specialist skills that might be
applied in the workplace to increase employee passion &enthusiasm. This inquiry will also aid
in gaining a thorough comprehension of the subject in a methodical manner.
4
employee retention practices.
To analyse the significance of staff motivation schemes in order to increase Marks and
Spencer performance and productivity.
Research Questions
What is the concept of staff motivation?
What are different staff motivation practices that will lead to have influence over
employee retention practices?
What is the significance of staff motivation schemes in order to increase Marks &Spencer
performance & productivity.
Research rational
The primary objective for picking this study subject is to get practical knowledge about
employee motivation &also to learn about ways for enhancing employee motivation so that they
may advance in the market. It is critical for businesses to establish a strong correlation between
staff retention. In light of the foregoing, this investigation will also assist me in achieving two
primary goals: personally &professionally. In terms of my own goal like to improve my abilities
&experience in the field of staff retention so which I can efficiently explain, recognise, &
analyze problems (Fang, Gao and Hu, 2021). It is determined that this research will also assist
me in favourable attitudes &behaviour that will aid in increasing my motivation to complete the
tasks at hand. On the other side, in context of the professional goal, this will assist in
understanding the many caregiver possibilities accessible so that competent caregivers may be
established in an efficient and appropriate manner. I'd also acquire specialist skills that might be
applied in the workplace to increase employee passion &enthusiasm. This inquiry will also aid
in gaining a thorough comprehension of the subject in a methodical manner.
4
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. Chapter 2: literature review
To understand the concept of staff motivation
According to the Fang, (2021), revealed that staff motivation is defined as a set of
corporate activities aimed at inspiring &motivating staff. With the goal of growing &enhancing
company's operations, it is critical that company adopt effective employee incentive strategies.
Employee motivation encompasses passion, power, devotion, &the amount of innovation that
people contribute to the workplace. Company has been decided to require to techniques have
been suggested employee motivating strategies in order to improve & expand business
operations. Passion is the driving factor that allows employee feel aligned with the organization's
goals while also feeling empowered. There are primarily two sorts of motivations like intrinsic
motivation & extrinsic drive, as per this study. Internal motivation may be defined as motivation
that comes from inside a person. This sort of inspiration comes from inside, &it helps to
encourage &increase a person's talents (Jordan and Lloyd, 2017). It is determined that intrinsic
motivation is defined as a desire to do well at work, which includes results that are consistent
with one's belief system. Motivation can be defined as a specific parameter that is fuelled by
external stimuli. This consists of a human's incentives & acknowledgment for outstanding work
& achievement in the company. Staff motivation is defined as the effective &efficient use of
enthusiasm, enhanced energy production, effective goals, & creativity. Employee productivity is
used to approach a rather more intelligent plan, as well as to encounter better effective &
tolerable advancement in the organization's strategy. Furthermore, motivation is an important
aspect of a person's experience. A motivated employee must make sure that the company has a
nice atmosphere, that teammates are wanted &encouraged, &that everyone feels safe. In terms of
retaining employee motivation &attaining significant progress, all these are productive
&valuable to the organisation (Why Motivation is important in an organization, 2021). Staff
motivation is defined as an individual's own potential to enhance their degree of enthusiasm,
enthusiasm, &work effort. Committed workers are the company's most important asset because
they help the company increase its performance &consistency.
5
To understand the concept of staff motivation
According to the Fang, (2021), revealed that staff motivation is defined as a set of
corporate activities aimed at inspiring &motivating staff. With the goal of growing &enhancing
company's operations, it is critical that company adopt effective employee incentive strategies.
Employee motivation encompasses passion, power, devotion, &the amount of innovation that
people contribute to the workplace. Company has been decided to require to techniques have
been suggested employee motivating strategies in order to improve & expand business
operations. Passion is the driving factor that allows employee feel aligned with the organization's
goals while also feeling empowered. There are primarily two sorts of motivations like intrinsic
motivation & extrinsic drive, as per this study. Internal motivation may be defined as motivation
that comes from inside a person. This sort of inspiration comes from inside, &it helps to
encourage &increase a person's talents (Jordan and Lloyd, 2017). It is determined that intrinsic
motivation is defined as a desire to do well at work, which includes results that are consistent
with one's belief system. Motivation can be defined as a specific parameter that is fuelled by
external stimuli. This consists of a human's incentives & acknowledgment for outstanding work
& achievement in the company. Staff motivation is defined as the effective &efficient use of
enthusiasm, enhanced energy production, effective goals, & creativity. Employee productivity is
used to approach a rather more intelligent plan, as well as to encounter better effective &
tolerable advancement in the organization's strategy. Furthermore, motivation is an important
aspect of a person's experience. A motivated employee must make sure that the company has a
nice atmosphere, that teammates are wanted &encouraged, &that everyone feels safe. In terms of
retaining employee motivation &attaining significant progress, all these are productive
&valuable to the organisation (Why Motivation is important in an organization, 2021). Staff
motivation is defined as an individual's own potential to enhance their degree of enthusiasm,
enthusiasm, &work effort. Committed workers are the company's most important asset because
they help the company increase its performance &consistency.
5

To determine different staff motivation practices that will lead to have influence over employee
retention practices
According to the Juneja (2021), defined that Staff employee engagement is mainly concerned
with talent retention &generating major productivity gains. The effect of top executives has a
beneficial &bad impact on the motivation, as it aids in the effective &efficient administration of
data. Employees will advance in their careers if the company's manager employs positive
motivational techniques. But at the other hand, negative motivation reduces productivity,
generates chaos, & produces a variety of challenges between team members. It is vital for the
company to finish its inspiring elements &boost performance management. It is vital for the
company to have a complete understanding of the data &to be able to manage it more efficiently.
It has been discovered that hiring &retaining employees helps a firm to gain a competitive
advantage &grow its activities. In today's politics, businesses place a high value on retaining
their workers because they're the ones who help them drive their firm ahead. Qualified persons
are treated in just such a way that all those who preserve revenue by lowering the high cost of
changing a current employee are treated in the same way (Role of Motivation in Employee
Retention, 2021).
To analyse the significance of staff motivation schemes in order to increase Marks &Spencer
performance &productivity
According to the Molony (2021) revealed that motivating programmes are critical for improving
corporate quality & profitability. Company need to examine several employee incentive
programmes in order to inspire all workers to use their full potential & abilities to carry out
company activities. The importance of employee engagement in improving company work
performance is discussed and demonstrates in length like staff turnover is reduced in which one
of the most important benefits of employee incentive programmes is that it reduces turnover of
employees. Employee of the relevant firm will be more inspired to work within the organisation
as a result of effective &efficient motivating activities, & there will be less staff turnover (Lim
and Ahmad, 2021). Improve company connections in which employee motivator programs are
6
retention practices
According to the Juneja (2021), defined that Staff employee engagement is mainly concerned
with talent retention &generating major productivity gains. The effect of top executives has a
beneficial &bad impact on the motivation, as it aids in the effective &efficient administration of
data. Employees will advance in their careers if the company's manager employs positive
motivational techniques. But at the other hand, negative motivation reduces productivity,
generates chaos, & produces a variety of challenges between team members. It is vital for the
company to finish its inspiring elements &boost performance management. It is vital for the
company to have a complete understanding of the data &to be able to manage it more efficiently.
It has been discovered that hiring &retaining employees helps a firm to gain a competitive
advantage &grow its activities. In today's politics, businesses place a high value on retaining
their workers because they're the ones who help them drive their firm ahead. Qualified persons
are treated in just such a way that all those who preserve revenue by lowering the high cost of
changing a current employee are treated in the same way (Role of Motivation in Employee
Retention, 2021).
To analyse the significance of staff motivation schemes in order to increase Marks &Spencer
performance &productivity
According to the Molony (2021) revealed that motivating programmes are critical for improving
corporate quality & profitability. Company need to examine several employee incentive
programmes in order to inspire all workers to use their full potential & abilities to carry out
company activities. The importance of employee engagement in improving company work
performance is discussed and demonstrates in length like staff turnover is reduced in which one
of the most important benefits of employee incentive programmes is that it reduces turnover of
employees. Employee of the relevant firm will be more inspired to work within the organisation
as a result of effective &efficient motivating activities, & there will be less staff turnover (Lim
and Ahmad, 2021). Improve company connections in which employee motivator programs are
6
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important for improving employee connections. In the Marks & Spencer business, there are
effective &high teamwork techniques that would lead to increased corporate efficiency &results.
Enhanced work quality, in which It’s been determined that staff motivating techniques will
greatly increase employee work performance. This is beneficial for motivating people to expand
their talents &abilities in order to accomplish the essential set of company operations effectively
&efficiently.
Chapter 3: Research Methodology
The research methodology is an essential component of every research endeavour since it
describes how to collect data & analyse this using various approaches. The positivist research
philosophy has been investigated because it will assist the researcher in collecting information
&data in a measured manner & communicating data in statistical form. The research paradigm
philosophy is a great tool for proving the importance of a research on its own. A descriptive
research strategy was also considered, as it gives comprehensive but also technical information
about a certain issue (Mamycheva and et. al., 2016).
Research strategies
In order to accomplish research successfully, a number of strategies are applied &evaluated.
Many of the strategies include surveys, questionnaires, literature review, action research,
experiments, &other procedures. As per to obtain appropriate outcome the survey strategy was
chosen based on the following philosophy & also techniques. The researcher is considering the
questionnaire approach in order to conduct this study just so the research may obtain relevant,
valid, & information and data can be transmitted from the sample population.
Research approaches
This is the second half of the exercise, which includes both deductive &inductive thinking. Most
investigators are capable of effectively conducting research &aiding in information management
7
effective &high teamwork techniques that would lead to increased corporate efficiency &results.
Enhanced work quality, in which It’s been determined that staff motivating techniques will
greatly increase employee work performance. This is beneficial for motivating people to expand
their talents &abilities in order to accomplish the essential set of company operations effectively
&efficiently.
Chapter 3: Research Methodology
The research methodology is an essential component of every research endeavour since it
describes how to collect data & analyse this using various approaches. The positivist research
philosophy has been investigated because it will assist the researcher in collecting information
&data in a measured manner & communicating data in statistical form. The research paradigm
philosophy is a great tool for proving the importance of a research on its own. A descriptive
research strategy was also considered, as it gives comprehensive but also technical information
about a certain issue (Mamycheva and et. al., 2016).
Research strategies
In order to accomplish research successfully, a number of strategies are applied &evaluated.
Many of the strategies include surveys, questionnaires, literature review, action research,
experiments, &other procedures. As per to obtain appropriate outcome the survey strategy was
chosen based on the following philosophy & also techniques. The researcher is considering the
questionnaire approach in order to conduct this study just so the research may obtain relevant,
valid, & information and data can be transmitted from the sample population.
Research approaches
This is the second half of the exercise, which includes both deductive &inductive thinking. Most
investigators are capable of effectively conducting research &aiding in information management
7
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when it is necessary to complete a major review &gain a better understanding of resources. The
researchers had to employ a deductive methodology in this inquiry since it allows researchers to
handle pressure while collecting all quantitative research methodologies in an effective
&productive manner. The researcher considers a deductive technical report in order to finish this
technical report so that the investigator may successfully identify the research results (Murmura
and et. al., 2018).
Data collection Methods
The researchers investigate & examine the two methods for acquiring data from secondary
sources in this section. Direct & also indirect data collecting methods are both effective in
obtaining useful information about the target audience. This present study is entirely focused on
employee retention; hence the following approaches were examined in order to obtain relevant
&enough evidence from staff members:
Primary data collection – Basically, Primary data is new &fresh information collected
by researchers for the purpose of analysing the present study. Researchers may efficiently
obtain original knowledge analysis from personnel through collecting the primary data,
allowing them to gain specific details. In terms of primary research, there are a variety of
data gathering methods available like questionnaire, surveys, interviews, & telephone.
The researcher is considering using the questionnaire method to conduct this study.
Secondary data collection – It is analysed that secondary data refers to information
received from a variety of sources, including online publications, periodicals, journals,
&some other relevant company websites. It is determined that researchers employed both
strategies for data processing all throughout study & mainly efficiently integrated the
research methods. The researcher opted to employ the questionnaire form to conduct a
questionnaire in order to collect primary data. Investigators, but in the other hand, collect
data from the internet, magazines, & other secondary material in order to have a deeper
knowledge of talent acquisition & company's driving strategy.
8
researchers had to employ a deductive methodology in this inquiry since it allows researchers to
handle pressure while collecting all quantitative research methodologies in an effective
&productive manner. The researcher considers a deductive technical report in order to finish this
technical report so that the investigator may successfully identify the research results (Murmura
and et. al., 2018).
Data collection Methods
The researchers investigate & examine the two methods for acquiring data from secondary
sources in this section. Direct & also indirect data collecting methods are both effective in
obtaining useful information about the target audience. This present study is entirely focused on
employee retention; hence the following approaches were examined in order to obtain relevant
&enough evidence from staff members:
Primary data collection – Basically, Primary data is new &fresh information collected
by researchers for the purpose of analysing the present study. Researchers may efficiently
obtain original knowledge analysis from personnel through collecting the primary data,
allowing them to gain specific details. In terms of primary research, there are a variety of
data gathering methods available like questionnaire, surveys, interviews, & telephone.
The researcher is considering using the questionnaire method to conduct this study.
Secondary data collection – It is analysed that secondary data refers to information
received from a variety of sources, including online publications, periodicals, journals,
&some other relevant company websites. It is determined that researchers employed both
strategies for data processing all throughout study & mainly efficiently integrated the
research methods. The researcher opted to employ the questionnaire form to conduct a
questionnaire in order to collect primary data. Investigators, but in the other hand, collect
data from the internet, magazines, & other secondary material in order to have a deeper
knowledge of talent acquisition & company's driving strategy.
8

Sampling
Sampling is a statistical technique that may be used to collect data from a specific demographic
within a statistical sample. This is regarded as the most efficient technique for carrying out
primary research, &it is necessary to provide knowledge via demographics & data management
employing probability & non-probability techniques. Well-structured questionnaire are provided
in an effective & efficient manner to finish this inquiry. For purposes such as reviewing primary
research, Marks &Spencer staff members were asked to provide 40 responses. The main reason
for choosing them as participants is that they will have learnt about the corporation's strategies
&techniques for resource selection &data management.
9
Sampling is a statistical technique that may be used to collect data from a specific demographic
within a statistical sample. This is regarded as the most efficient technique for carrying out
primary research, &it is necessary to provide knowledge via demographics & data management
employing probability & non-probability techniques. Well-structured questionnaire are provided
in an effective & efficient manner to finish this inquiry. For purposes such as reviewing primary
research, Marks &Spencer staff members were asked to provide 40 responses. The main reason
for choosing them as participants is that they will have learnt about the corporation's strategies
&techniques for resource selection &data management.
9
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Chapter 4: Findings (data analysis &presentation)
The researcher uses frequency distribution data analysis to examine & examine the numerical
information acquired in a more systematic way. MS-Excel is also used by the investigators to
create a graphic description of the data acquired. There are few questions are asked by the
researcher and the explanation about the questionnaire are given below-
Data Presentation
Q1) According to you, do you aware about the importance of talent
management techniques for the development of organisation?
Frequency
a) Yes 30
b) No 10
30
10
Frequency
a) Yes
b) No
10
The researcher uses frequency distribution data analysis to examine & examine the numerical
information acquired in a more systematic way. MS-Excel is also used by the investigators to
create a graphic description of the data acquired. There are few questions are asked by the
researcher and the explanation about the questionnaire are given below-
Data Presentation
Q1) According to you, do you aware about the importance of talent
management techniques for the development of organisation?
Frequency
a) Yes 30
b) No 10
30
10
Frequency
a) Yes
b) No
10
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Q2) According to you, Is staff motivation consider one of the
effective approaches for retain the top candidate in Marks
&Spencer?
Frequency
a) Yes 25
b) No 15
25
15
Frequency
a) Yes
b) No
11
effective approaches for retain the top candidate in Marks
&Spencer?
Frequency
a) Yes 25
b) No 15
25
15
Frequency
a) Yes
b) No
11

Q3) According to you, What are effective motivational techniques
mainly developed by Marks &Spencer to retain the top talents at the
workplace?
Frequency
a) Rewards & perks 12
b) Smooth working environment 8
c) Providing innovative training sessions 7
d) More employee interaction 13
12
87
13
Frequency
a) Rewards & perks
b) Smooth working
environment
c) Providing innovative
training sessions
d) More employee
interaction
12
mainly developed by Marks &Spencer to retain the top talents at the
workplace?
Frequency
a) Rewards & perks 12
b) Smooth working environment 8
c) Providing innovative training sessions 7
d) More employee interaction 13
12
87
13
Frequency
a) Rewards & perks
b) Smooth working
environment
c) Providing innovative
training sessions
d) More employee
interaction
12
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