Motivation and Employee Performance in Retail: Sainsbury Study

This research proposal investigates the benefits of motivation on employee performance in the retail sector, focusing on a case study of Sainsbury's. The study aims to evaluate the importance of motivation in the workplace for effective employee performance, understand the meaning of the motivation process, realize the importance of motivation for improving employee performance, assess best practices for motivation to improve work culture, evaluate the motivation process in achieving organizational goals, and recommend effective motivation strategies for Sainsbury's. The research employs a qualitative approach, utilizing primary data collection methods such as surveys and interviews to gather relevant information from organizational employees through random sampling. The study explores themes such as the concept of motivation, its advantages, effective practices for improvement, and evaluation methods to achieve organizational goals, ultimately aiming to provide insights and recommendations for enhancing employee motivation and performance within Sainsbury's.

RESEARCH PROPOSAL
ABSTRACT
The main aim of the research is to detailed studying on employee performance as how
motivation process affect their work culture. Motivation process aimed to bring more positivity
in the individual it develops the good positive attitude so that one could accomplish their desired
result. The methods which were used for this research is primary data collection method which
provides the qualitative data to the researcher. Research methodologies were described to collect
or analysed the data to prepare the good research. Random sampling has been done on the
organizational employee to fetch the relevant information regarding the research topic. It finally
concluded with the good relevant information by conducting surveys and interviews.

TABLE OF CONTENT
ABSTRACT.....................................................................................................................................1
TITLE: TO INVESTIGATE THE BENEFIT OF MOTIVATION OVER THE EMPLOYEE
PERFORMANCE IN RETAIL SECTOR: A CASE STUDY ON SAINSBURY..........................3
INTRODUCTION .........................................................................................................................4
Background of the topic...............................................................................................................4
Problem statement........................................................................................................................4
Rationale behind the topic...........................................................................................................4
Scope of the topic:.......................................................................................................................4
Significance..................................................................................................................................4
Aim: ............................................................................................................................................5
Objectives....................................................................................................................................5
Research questions.......................................................................................................................5
LITERATURE REVIEW................................................................................................................5
Theme1: Concept of the motivation process...............................................................................5
Theme2: Advantage of the Motivation .......................................................................................6
Theme3: Effective practices of the motivation process for improvement...................................6
Theme4: Evaluation of the motivation process to achieve the organisational goals...................6
RESEARCH METHODOLOGY.....................................................................................................6
Research type: .............................................................................................................................6
Research design:..........................................................................................................................7
Research approach:......................................................................................................................7
Research philosophy:...................................................................................................................8
Data collection:............................................................................................................................8
Sampling:.....................................................................................................................................9
Data analysis:...............................................................................................................................9
Ethical consideration....................................................................................................................9
Limitation to the research:.........................................................................................................10
Method that explain the research is valid and reliable:..............................................................11
TIMELINE.....................................................................................................................................11
REFERENCES..............................................................................................................................13

TITLE: TO INVESTIGATE THE BENEFIT OF MOTIVATION OVER
THE EMPLOYEE PERFORMANCE IN RETAIL SECTOR: A CASE
STUDY ON SAINSBURY.

INTRODUCTION
Background of the topic
Motivation is the process which is used to guide or encourage to maintain the goal
achievement behaviour. It involves all the emotional, social and analytical aspects that drives the
behaviour (Rico and et.al 2017). Motivation enables to achieve the values and outcomes by
giving full potential in the work which lead to give good results. It is the complete pathway
which impact the thinking behaviour for approaching any task. Sainsbury is the leading retailer
company of UK founded in the year 1869, their main headquarter is present in London, England,
UK. Company is the second largest supermarket chain in the UK in retail sector.
Problem statement
The main issue here identify as every organization is facing problem in their work place
as there employees are loosing focus from their work as they are not motivated towards their
work. Lack of motivation among the employees gives the negative impact to the organization, as
if employee is not encouraged towards their work then they are not able to give productivity in
their work which can also affect the goal achievement of the organization.
Rationale behind the topic
The reason behind choosing this topic is to bring concern about the motivation process,
which is important for the better performance of the employee. Importance of this topic will
enable the company to produce the desire results as the effectiveness of this process will take the
business in forward direction. Motivation process will help the employee to improve their work
or to move in forward direction so that they can accomplish their company's goals.
Scope of the topic:
The motivation topic is broad in both the psychology and analytical area, it improves the
actions for accomplishing the goals. Motivation can bring more positivity towards the work it
gives the positive approach to handle the work. Therefore, it is important to achieve the
particular goals and objectives. It helps to improve the performance which can be beneficial to
carry out any task.
Significance
Motivation process brings positivity it also gives the good presence of mind, therefore it
is very important to move in the right direction. It develops the thinking power or affect the
behaviour which can drive many ideas to achieve the particular objectives. This process is

mainly a goal or objective directed which enables to create a good idea for approaching the
work.
Aim:
To evaluate the importance of motivation in the workplace for employee's effective
performance.
Objectives
 To understand the meaning of the motivation process.
 To realize the importance of the motivation for improvement of employee performance.
 To assess the best practices of motivation to improve the work culture.
 To evaluate the motivation process in work culture for achieving the organizational goals.
 To recommend the effective motivation strategies for Sainsbury.
Research questions
 What is the concept of the motivation process?
 What are the main advantage of the motivation to enhance the employee performance?
 What are the effective best practices improving the work culture?
 What are the ways to evaluate the motivation process in work culture to achieve the
organization goals?
 What are the recommended strategies to implement motivation among the employee in
Sainsbury?
LITERATURE REVIEW
Theme1: Concept of the motivation process
As per the view of Bawa (2017) motivation is the driving force which can enable the
person to apply systematic approach to achieve their goals and objectives. Motivation is the goal
oriented concept which initiates to work effortlessly, it clears the direction so that one can follow
the direction to achieve their goals. Its concept allows the person to give better effort in their
work or to fulfil their needs by giving good performance in work place. Motivation creates the
good opportunities which required to improve the work performance of the individual.
Theme2: Advantage of the Motivation
According to the Babaeinesami (2019) motivation is the essential process to improve the
work performance of the employees. Motivation is the key to success for the every organization,

it is the successful aspect which can give the desired good result. Motivation drives the positive
force which enable the individual to work effectively to achieve their goals and objectives. It is
the good process which enables the individual to think positive towards their work so that they
can achieve their objectives. Motivated person is able to encouraged other person it is the main
advantage of this process.
Theme3: Effective practices of the motivation process for improvement
Praise and recognition is the most important practice of the motivation, as recognizing is
the best way to encourage other (Thoman and et.al 2019).As for the work performance it plays
an important role for the organisation if they encourage their employee for their hard and
productive work then it develops positivity in employee's mind, and they become more
enthusiastic towards their work. Providing mentorship opportunity is also the best practice which
can evaluate the improvement in employee's work performance. As giving mentorship is one of
the most important task it to give training and mentorship to the employee so that they grow
personally or to develop more focus towards their work.
Theme4: Evaluation of the motivation process to achieve the organisational goals.
It is criticized that it is not necessary that if the employee have a good jobs it does not
imply that they are doing satisfactory. Their effective performance is the willingness to employ
great focus level it is their motivation which enables them to work productively. Specifically the
evaluation of motivation process can be described as to maintain the connection between the
attempt and performance (Hitka and et.al 2021).
RESEARCH METHODOLOGY
Research type:
Research can be defined as a specific procedure which can help the researcher to analyse,
identify or select the effective process to complete their task. It will enable the reader to examine
the validity and efficiency of the research subject. Research type can be differed as qualitative
and quantitative research (Grogan and et.al 2021). Qualitative research is the effective research
that mainly focus on the open communication, it includes the depth interviews, open
conversation with the participants so that the relevant information can be collected to make a
proper research. This research type enable the researcher to develop a emotional relation with the
participant or to observe their behaviour it can create the deeper understanding between the
researcher and participant. It becomes easier for the researcher to observe the information.

Quantitative research as name suggest this type of research collects the statistical data, it mainly
emphasizes the numerical analysis, the data is collected through the surveys, questionnaire. For
this research study, researcher will conduct the qualitative research as it is beneficial to collect
the data in textual form to know more about the motivation process (Berridge, 2018).
Research design:
Research design is the important framework which describe about the research process which
helps the researcher to choose the relevant research design which suits their subject. Research
design tools enable as what tools to be used for the detail study. Research design is broadly
described in two ways which are exploratory, descriptive and cause or effect. Descriptive
research design understood as a theory based in which the researcher is interested in explaining
the topic of the research (Torres, 2021). This type of research design is mainly applied on case
studies, observations. Exploratory research design is the method which describe as to further
expand or explore the research title for the study. It involves the researcher's thoughts and ideas
for expanding the information for the study. For this research study researcher will use the
exploratory research design as it gives the extra elaboration of the topic also allow to evaluate the
unexplored aspect. This research also use qualitative analysis which offers flexibility to the
researcher therefore for the detailed study of the topic exploratory research design is beneficial.
Research approach:
Research approach is the way which describe what method and procedure does researcher will
choose to gather the information for the research. It includes the specific process and procedures
through which the analyst can use to collect or arrange the data to achieve the final goal.
Research approach is decided based on its nature, this approach can be defined by some methods
which are inductive and deductive research approach (Srinivas and Babu, 2017). Inductive
research approach is usually related to the qualitative method this approach initiates with the
theories or observations. In which the data is being analysed by creation of new theory. It
provides the systematic approach to analyse the qualitative information. Deductive research
approach generally associated with the quantitative method, in this approach the result is
depended on the existing theory. It is more about creating a hypothesis which focused on the
existing theory. It mainly concerns to deduct the expected pattern which is checked against the
observations. As per the better suitability of this research topic inductive approach will be use for

completing this research. Also, this approach does not bound with the time so that researcher can
prepare the data anytime (Hwang Lin and Shin, 2018).
Research philosophy:
It is the belief that discuss the process for which data is collected and analysed for producing the
desired results. Research philosophy involves the process which are named as interpritivism and
positivism. Interpritivism research philosophy believes that individual is the one who shape the
societal behaviour. It allows the researcher to interpret the study of research, it is beneficial for
the analyst to know the norm of the society to collect the relevant information for the completing
the research (Vlacsekova and Mura, 2017). Positivism research philosophy usually associated
with the deductive reasoning, in which it enables the researcher to collect the data which is
verified. Positivism approach believes that the society is the key player which shapes the
behaviour of the individual. This research philosophy uses the quantitative method. For this
research study researcher aim to use the interpritivism research philosophy as it gives the main
data as what people think about certain topic and why they are thinking like this. In this data is
trustworthy and honest so that researcher can develop good research.
Data collection:
Data collection is the process of collecting data from various sources so that effective outcome
can produce. For the research there are method to collect the data as from interviews,
questionnaire, books and journals. Data collection method include the approaches which are
primary and secondary. Primary data collection method is defined as collection of data from the
personal interviews with the participants, data gathering through the surveys, experiments. This
primary method is also suggests as first hand (Idowu, 2017). Secondary data collection is
considered as second hand in which the data or information is collected from the other person or
from the books and journals. Secondary data collection method is also defined as the data which
is already existed. In this research study researcher will use the primary method of data
collection as it give the authenticity of the data, and relevant up to date data to the researcher
which can be important for the good result of the research.
Sampling:
Sampling is the process of selecting the group of people to obtain the information. It allows the
researcher to select the group of people who can give the certain information which can be useful
to develop a good research (Kurdi, Alshurideh and Alnaser, 2020). Sampling can be done in

two ways probability and non probability sampling. Probability sampling also termed as random
sampling in which researcher will choose the group of people from large audience based on the
probability theory. Probability sampling is helpful as there are no biases and offer the equal
chance to everyone who are selected for the sampling. This type of sampling provide the easy
collection of the data. Non probability sampling define as in which researcher will select the
people on the basis of subjective judgement. In this non probability sampling it is impossible for
the researcher to know how they are describing the community. For this research study
researcher will choose the 50 employee of the Sainsbury company to know about how they are
valued in the organization.
Data analysis:
Data analysis is the systematic process of analysing the data so that it can be used to generate the
good result. This involves the logical, statistical aspects to evaluate the data in a manner so that
any useful outcome can be produce. Data analysis involves the processes which are thematic and
statistical data analysis approach. Thematic data analysis uses the qualitative analysis of data
which generally include the study of the data through the data sets. This process is used to
analyse the main patterns of the report. It is the organized method of analysing and explaining
the data for the research. Statistical data analysis use the quantitative approach for analysing the
data, this method used to quantify the information by using some statistical operations. It usually
includes the descriptive data. Statistical data analysis gives error in the sampling it will mislead
the whole research process, in which researcher will not check the validity and not able to found
the mechanism. It only gives the draw patterns of the data (Stoyanova and Iliev, 2017). As for
this research Thematic data analysis is suitable as it gives the flexible qualitative data which
helps the researcher to achieve their final desired goals.
Ethical consideration
Ethical consideration is the compulsory for the research. It is mandatory for the researcher to
maintain the ethnicity while conducting interviews. It is important for the researcher to maintain
the confidentiality of the participant. There should be no leak of personal information of the
participant otherwise it will lead the researcher to face the legal action. Researcher need to
ensure that participant will not harm by any of their action during the interview phase. It is
important to maintain the dignity while conducting the interview. Researcher need to aware
about their word selection as what they are conveying to the participant there must be use of

polite word so that it can't offend the participants. Therefore, these are all the ethical
consideration which is need to ensure while conducting surveys or interviews for the research.
For this research study researcher will provide a consent form to the 50 employee of the
Sainsbury which shows their effective willingness to participate in research interview. This
research also provide a list of references which will show that this research is not copied from
other source as it will self prepared by the researcher.
Limitation to the research:
Processing of the data collection process:
If researcher does not have a relevant experience so it might be difficult for them to collect a
primary data for the research. In such case there is more chance in which research information
can suffer.
Time bound:
If researcher is not able to prepare the research on time it will be loss for them. Due to any
reason if the final research is not prepared then it is loss for the researcher. Researcher need to
schedule all the activities so that final research can be made at time.
Finance issue:
It is the important aspect while conducting anything as for the researcher it is important to decide
budgeting before proceeding for the research study. This issue occur when researcher is run out
of their budget as conducting research include transportation expense all other expense. Lack of
finance can affect the implementation of the research.
Equipment:
For the research some specific tools has been used to design or organize the information for the
research, what if due to some circumstances if the tools used for the data analysation does not
perform well. It will cause the problem for the researcher to produce the research on time.
Method that explain the research is valid and reliable:
It is important that research should be valid and reliable for that purpose researcher will need to
consider all the factor carefully while collecting or analysing the data for the research.
Appropriate methods must have been chosen to complete the report, there should be relevant
process for the sampling of people so that it can obtain the reliable information. Researcher can

proceed to select the participant who have the relevant information regarding the research topic
so that researcher can take the information in the formation of the research.
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