Investigating Motivation's Impact on Hospitality Employee Retention

This research project investigates the significance of employee motivation in retaining staff within the hospitality industry, using Holiday Inn as a case study. The introduction highlights the competitive landscape of the retail sector and emphasizes the crucial role of employees in a business's success and profitability. The project aims to explore the concept of employee motivation, identify various motivation techniques, assess their impact on retention, and recommend strategies for enhancement. The methodology includes qualitative techniques, employing interviews and surveys for primary data collection, and utilizing books, journals, and online articles for secondary data. The research also reviews existing literature on employee motivation, different motivation techniques, and their significance in retaining employees, with discussions on both monetary and non-monetary rewards, employee engagement, and training programs. The project also provides a research plan outlining the activities and timeline, including background research, critical review development, data collection, and analysis. The research uses a research philosophy of interpretivism and an inductive approach, with random sampling of 10 managers from Holiday Inn.

RESEARCH PROJECT

Table of Contents
Research Title..................................................................................................................................3
INTRODUCTION...........................................................................................................................3
1.1 Establishment of possible research outline specifications ..................................................3
1.2 Determination of components that contribute to the procedure of research.........................4
1.3 Description of critical review of the selected topic...............................................................4
1.4 Develop a research project specification...............................................................................6
1.5 Establish an appropriate plan and process for research description......................................7
2.1 Efficiently match the resources to the research questions....................................................8
2.2 Proposed research investigation for project..........................................................................9
2.3 recording and collecting the relevant data of research study..............................................10
TASK 3..........................................................................................................................................11
3.1 Research evaluation tool with justification.........................................................................11
3.2 Interpretation and analysis of outcomes..............................................................................11
3.3 Recommendation and further area of research....................................................................17
TASK 4..........................................................................................................................................18
4.1 convert in PPT.....................................................................................................................18
REFERENCES..............................................................................................................................19

Research Title
“To investigate the importance of motivation in retaining employees in the hospitality industry:
A case study of Holiday Inn hotel.”
INTRODUCTION
In the present era, there are huge competition in the retail industry due to the changing
phase of economy. Every business enterprise want to become the number one brand in the retail
industry thus they make various effective efforts for the same. Employees are utmost crucial part
of the business enterprise which aid in improving the brand image as well as profitability. The
entire progress and success of business unit is largely depends upon the capability and ability of
employees because they give their effective efforts to attain the business success in the
corporation (Gerhart and Fang, 2014). Therefore, it is very important for the organisation to keep
satisfied and motivate employees so as they can take initiate for higher performance and retain in
the business unit for long time. Employees motivation is the best criteria to retain the human
resource for the long time within the organisation. Employees motivation is a procedure under
which manager or higher authority of business enterprise appreciate, encourage and recognise
the performance and efficiency of personnels and their efficiency is measure in terms of rewards
like incentive, promotion, perquisite, compensation, bonus etc. The following research project
describe the effective tools and techniques of motivation by which employees can retain in the
business enterprise for the long time. In addition to this significance of employees motivation for
retaining employees has been systematically discussed in this report wit respect of hospitality
industry. Furthermore, various research methodology technique has been also addressed in this
research study for attain the optimum outcome of the research.
1.1 Establishment of possible research outline specifications
Research Aim
“To investigate the importance of motivation in retaining employees in the hospitality industry:
A case study of Holiday Inn hotel.”
Research Objective
 To explore the concept of employees motivation

 To determine various tools and technique of motivation within the organisation
 To assess the significance of motivation for retaining the personnels in the corporation
 To recommend the strategies to enhance the criteria for employees motivation within the
company
Research questions
 What are the meaning of employees motivation?
 Which techniques used by the company for employees motivation
 Assess the significance of employees motivation for their retaining in the firm for long
time Justify the strategies for improve motivation for retain human resource in the corporation
Resource implication
In order to organise the research programs, investigator requires three major resources
such as human resource, finance and time. Scholar has very limited time period so that its
challenge for accomplishing research within a short time period (Greene, 2014). In order to
overcome the impact of time on the research study, researcher will use activity based costing
method. On the other hand in order to decrease the impact of finance, Gantt chart will be applied
by scholar in this following report.
1.2 Determination of components that contribute to the procedure of research
For selecting the topic of research, investigator have faced various kinds of factor which
affect his choice. The one major reason for choosing this topic is researcher huge interest in this
particular topic. Furthermore, scholar wanted to investigate the important of motivation on the
retaining employees thus he/ she selected this topic as research topic. In addition to this,
researcher have various resources to identify and collect the information of the topic of
importance of employees motivation in retaining them within the hospitality industry, that is
scholar influenced to choose this particular topic. Investigator will collect the primary and
secondary data from the various resources. In order to gather primary data , scholar will organise
interview and survey. On the other hand in order to collect secondary data, investigator will use
books, journals, online articles etc.
1.3 Description of critical review of the selected topic
Description about employees motivation

According to the view of Rukevwe and Oke, (2014) motivation is an inner attitude and
enthusiasm by which individual gets influence to do something. In the company context,
motivation is a procedure under which manager or leader of firm encourage, recognise,
appreciate human resource for their performance and their performance can measure in terms of
rewards like Monetary and non monetary. In other word it can be said that an employee's
motivation is that attribute by which personnels encourage the better performance at the
workplace. While company offers rewards to employees for their performance then they will
motivate for giving their best contribution to attain the objective of firm. As per the view of
Parakandi and Behery, (2016) employees motivation is a energy within individual through which
they encourage for their higher performance and productivity in the organisation because by this
doing they are rewarded by management.
Techniques applied in the firm for employees motivation
As per the view of Rukevwe and Oke, (2014) employees motivation can arise by various
techniques in the organisation like monetary and non monetary rewards, engagement of
employees, training and development programs, flexible working practices, employees welfare
activities etc. As per the view of Parakandi and Behery, (2016) in the hospitality industry,
company used monetary rewards for employees motivation under which incentive, fringe
benefits, compensation, bonus, effective working conditions etc. On the other hand in the context
of non monetary rewards includes promotion, increment, higher responsibility, growth
opportunity, job security, high status etc. As per the view of Česynienė, (2015) employees can
highly motivate by engagement under which management of organisation invites them in taking
participation in the business decision making process. In this technique, employees are free to
share their view, opinion, thoughts, suggestion as well as conflict with management and
contribute to taking effective business decision. In the contradicting view of Bin, (2015) stated
that personnels can motivate by the training and development programs because by this tool they
have opportunity to grow their skill, knowledge, ability, talent and criteria of working. In this
measure, employees can easily develop their personality and professionalism. As per the view of
Daniel and Sam, (2011) flexible working practices is another method for improving employees
motivation under which company allow employees to take their work from home or any other
location which is far from the organisation. In this technique, employees can easily manage their
personal and professional life so that their motivation level can automatically increase.

Assessment of significance of motivation in retaining employees within the organisation for
long time period
As per the view of Gerhart and Fang, (2014) employees motivation is the best way to
retain them in the business organisation. In the hospitality industry, if company face the high
level of employees turnover then with assistance of effective tools of motivation they can retain
them in the company for long time. As per the view of Parakandi and Behery, (2016) employees
retention refers to the ability of company to keep retain the human resource within the company.
It is a kind of efforts by the company by which employers attempt to retain personnels in the
company. As per the view of Rukevwe and Oke, (2014) every employees within firm required to
satisfy by financially and professional. If company effectively satisfy their financial need by
render financial rewards like incentive, fringe benefits, compensation, bonus etc then they will
automatically motivate and encourage for higher performance and retain within the company. On
the other hand professional and personal need can satisfy by non financial reward like growth
opportunity, higher status, promotion, increment etc. Thus it can be said that a well motivated
and satisfied employees can retain in the firm for long time and they will give their effective
contribution for attaining higher success and growth of business unit. By render effective
motivation with use of Monetary and non monetary rewards, corporation can effectively retain
employees in the company.
1.4 Develop a research project specification
Research methodology is very important part of the research study by which researcher
can analyse and identify the appropriate solution for research issue. It has various kind of method
which applied in the study for get the right solution and attainment of objective of research. In
the following research study, Scholar will apply various kind of research methods which are as
follows-
Research philosophy- Research philosophy assist in the research for addressing the research
issue and develop an appropriate solution. There are major two kinds of research philosophy that
in positivism and interpritivism (Gay, Mills and Airasian, 2011). In this following research
study, interpritivism research philosophy can applied for attainment of the objective.
Research approach- Research approach is another major part of the research study which aid in
obtaining the right solution. There are major two kinds of research approach that is inductive and

deductive. In the following research study, inductive research approach can apply for develop the
appropriate outcome and reliable conclusion of the study.
Research technique- In the absence of research technique, research study can not conduct and it
has two kinds of method that is qualitative and quantitative. The qualitative technique includes
data collection, findings, data analysis etc (Panneerselvam, 2014). On the other hand in the
quantitative research technique includes numerical and statistical data and information. In the
following research study, investigator will apply qualitative research technique for address the
relevant and appropriate solution of the research problem.
Data collection- Data collection is one of the major method in the research study by which
investigator can collect the information from two sources that is primary and secondary. In the
primary data collection, investigator can take data from interview, survey, case study,
observation, questionnaire etc (Silverman, 2016). On the other hand in the context of secondary
data collection, scholar can collect data from the books, journals, online websites etc. In this
following research study, both data collection method can apply. In the primary data collection,
investigator will conduct the survey and questionnaire. On the other hand in the secondary data
collection method, books, journals, magazines, online articles can use.
Sampling- Sampling defines the people and group of people which select for the data collection.
In this research, investigator will use random sampling under which 10 managers of Holiday inn
hotel will select as a sample size (Taylor, Bogdan and DeVault, 2015).
1.5 Establish an appropriate plan and process for research description
Activities for
research
1st
Wee
k
2nd &
3rd
Week
4th
Week
5th
& 6th
Week
7th Week 8th
Week
9th
Week
10th Week
Back ground of
the research
study
Develop critical
review
Use books,
journals, online
blogs for collect
secondary data
collection

Investigation of
information
Research Design
Conduct
research
Methodology
By use of
survey Primary
data collection
Data evaluation
Conclusion and
justification
2.1 Efficiently match the resources to the research questions
Name ----------------------
Age----------------
Gender--------------
Designation--------------
1.From how long you are associated in this organisation?
 Less than one year
 two to 5 year
 More than five year
 More than seven year
2 Do you understand the concept of employees motivation?
 Yes
 No
3 Does Holiday Inn hotel render an effective tool of employees motivation?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
4 Which one technique used by the venture for employees motivation?
 Employees engagement
 Monetary and non monetary rewards

 Employees welfare activities
 Flexible working practices
5 Do you agree that motivation assist firm in retaining the employees within Holiday Inn hotel?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
6 Do you agree that Monetary and non monetary rewards aids firm in retaining employees?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
7 Which kind of motivation technique should use by Holiday Inn hotel for retaining employees
in the organisation?
Interview questions
 What do you understand by the concept by employee's motivation?
 Does Holiday Inn hotel used motivation tool for retaining employees?
 Do you think motivation toll aid in retaining employees for long time?
 Which technique used by Holiday inn hotel?
 Do you agree that company should improve its motivation techniques for retaining
employees?
2.2 Proposed research investigation for project
In this following investigation about the analysing the significance of employees motivation on
retaining employees within firm for long time, researcher prepare a systematic questionnaire
along with the question related motivation in the Holiday Inn hotel. After that, investigator has
taken the email id of the 10 manager of Holiday Inn hotel for conducting the survey and sent the
questionnaire on their personal mail. The major reason behind this happening is that manager can
freely fulfil the questions in the questionnaire and there should not any kind of biasness.

2.3 recording and collecting the relevant data of research study
Theme 1: From many year managers are working in the Holiday Inn hotel
From how long you are associated in this organization? Frequency
Less than one year 3
two to 5 year 4
More than five year 2
More than seven year 1
Theme 2: Many managers effectively understand the concept of employees motivation
Do you understand the concept of employees motivation? Frequency
Yes 9
No 1
Theme 3: Holiday Inn hotel render an effective tool of employees motivation
Does Holiday Inn hotel render an effective tool of employees motivation? Frequency
Strongly agree 5
Agree 3
Disagree 1
Strongly disagree 1
Theme 4: Technique used by the venture for employees motivation
Which one technique used by the venture for employees motivation? Frequency
Employees engagement 2
Monetary and non monetary rewards 5
Employees welfare activities 2
Flexible working practices 1

Theme 5 Motivation assist firm in retaining the employees within Holiday Inn hotel
Do you agree that motivation assist firm in retaining the employees within
Holiday Inn hotel? Frequency
Strongly agree 5
Agree 3
Disagree 1
Strongly disagree 2
Theme 6: Monetary and non monetary rewards aids firm in retaining employees
Do you agree that Monetary and non monetary rewards aids firm in retaining
employees? Frequency
Strongly agree 6
Agree 3
Disagree 1
Strongly disagree 0
TASK 3
3.1 Research evaluation tool with justification
In the research study, it is very import to evaluate the gathered information so as
appropriate result can obtain. Research evaluation technique is very important through which
collected data can effectively analysed. There are major two kinds of research evaluation
technique that is formative and summative. In the following research study, formative research
evaluation can used to make sure that conclusion should reliable and valid.
3.2 Interpretation and analysis of outcomes
Theme 1: From many year managers are working in the Holiday Inn hotel
From how long you are associated in this organization? Frequency

Less than one year 3
two to 5 year 4
More than five year 2
More than seven year 1
Less than one year
two to 5 year
More than five year
More than seven year
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Frequency
Interpretation and analysis:This section stated that from the survey of 10 managers of Holiday
Inn hotel, 4 managers are working from the two year and three are working from last year.
Theme 2: Many managers effectively understand the concept of employees motivation
Do you understand the concept of employees motivation? Frequency
Yes 9
No 1

Yes
No
Interpretation and analysis: This section stated that from the 10 manager of cited venture, 9
managers effectively understand the meaning and concept of employees motivation.
Theme 3: Holiday Inn hotel render an effective tool of employees motivation
Does Holiday Inn hotel render an effective tool of employees motivation? Frequency
Strongly agree 5
Agree 3
Disagree 1
Strongly disagree 1

Strongly agree Agree Disagree Strongly disagree
0
1
2
3
4
5
6
Frequency
Interpretation and analysis: This section stated that Holiday Inn hotel effectively use the
motivation tool for improving motivation within employees and retain them for long time. From
the 10 manager, 5 are strongly agreed that company is using effective tool for employees
motivation and 1 are strongly disagreed.
Theme 4: Technique used by the venture for employees motivation
Which one technique used by the venture for employees motivation? Frequency
Employees engagement 2
Monetary and non monetary rewards 5
Employees welfare activities 2
Flexible working practices 1

Employees engagement
Financial and Non financial rewards
Employees welfare activities
Flexible working practices
0 1 2 3 4 5 6
Frequency
Interpretation and analysis: This section stated that company is used Monetary and non
monetary reward for employees motivation. From the survey of 10 managers of Holiday Inn
hotel, 5 are said that company is using Monetary and non monetary reward for employees
motivation. On the other hand only 2 said that company is using employees engagement for their
motivation.
Theme 5 Motivation assist firm in retaining the employees within Holiday Inn hotel
Do you agree that motivation assist firm in retaining the employees within
Holiday Inn hotel? Frequency
Strongly agree 5
Agree 3
Disagree 1
Strongly disagree 2

Strongly agree Agree Disagree Strongly disagree
0
1
2
3
4
5
6
Frequency
Interpretation and analysis: This section stated that from the 10 manager of Holiday Inn hotel, 5
are strongly agreed that motivation aid in retaining employees within firm. On the other hand 1
manager are disagreed from this statement.
Theme 6: Monetary and non monetary rewards aids firm in retaining employees
Do you agree that Monetary and non monetary rewards aids firm in retaining
employees? Frequency
Strongly agree 6
Agree 3
Disagree 1
Strongly disagree 0

Strongly agree
Agree
Disagree
Strongly disagree
Interpretation and analysis: This section stated that from the 10 manager, 6 managers are
strongly agreed that Monetary and non monetary reward technique of motivation assist in
retaining the employees for long time. On the other hand only 1 manager are disagreed from this
statement.
3.3 Recommendation and further area of research
From this entire research it has been concluded that Holiday Inn hotel is effectively used
the appropriate method of employees motivation that is Monetary and non monetary. It has been
also concluded that still many managers believed that company required to improve its
motivational technique for retaining employees for long time within the organisation. From the
survey it has been analysed that employee's motivation aids to Holiday inn hotel in retaining its
employees for long time period. Some of the recommendation are given below for improving
motivation within cited venture-
 Company should more improve its monetary and non monetary reward system for
retaining and motivating personnels in the organisation.
 Organisation should organise employees welfare program for motivate and retain them in
the business unit because by this program they can reduce their high level stress and
frustration related to work.

 Company should organise training and development program for retaining employees
within the organisation because by this opportunity personnels can improve their
personality and professionalism by acquiring new knowledge, ability, capability etc.
TASK 4
4.1 convert in PPT

REFERENCES
Books and Journals