This research project investigates the impact of staff motivation schemes on employee retention at Next Plc, focusing on talent management strategies. The study aims to identify the conceptual framework of talent management and motivation, determine the specific motivation strategies employed by Next Plc, and discern the challenges faced by managers in implementing these strategies. The research employs a positivism philosophy and a deductive approach, utilizing surveys and systematic literature reviews for data collection and analysis. It examines literature sources to understand talent management, motivation strategies such as providing feedback, promoting flexibility, and offering rewards, and the challenges including high employee expectations and conflicts between employees and employers. The project follows a structured timeline, incorporating various research activities like literature review, data collection, and analysis, with the goal of providing insights into effective talent management practices at Next Plc.