Motivation Strategy's Influence on Performance in UK Fashion Industry

This dissertation investigates the influence of motivation strategies on employee performance and productivity within the UK fashion industry, focusing on a case study of Levis. The research employs a quantitative approach, utilizing survey data to analyze the conceptual framework of employee motivation, identify different motivational strategies used by Levis, and determine the challenges faced in the absence of effective motivation. The study aims to understand how employee motivation impacts organizational goals and objectives, with the ultimate goal of providing recommendations for improving employee morale and overall performance. The dissertation covers key areas such as the background of Levis, problem statements related to lack of motivation, research rationales, aims and objectives, research questions, methodological outlines, and the dissertation structure, followed by a literature review, research methodology, data analysis, and concluding recommendations.

DISSERTATION
(Influence of motivation strategy on employee
performance and productivity within UK fashion
industry)
STUDENT’S NAME
STUDENT’S NUMBER
BAM6001 DISSERTATION
Supervisor name:
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ABSTRACT
The main reason of conducting this study of research that it is helps in understanding the
motivation of employees within the organisation. The research also helps to improve the
performance and productivity of employees with the help of motivation. It will also define the
strategies of employees motivation. This research also focuses on the influence of motivational
strategies of employees in order to best performance and productivity. The researchers has used
quantitative and survey method for collecting the primary information from the respondents. The
whole study is completed in given time period.
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ACKNOWLEDGEMENTS
I would like to express my gratitude feelings to my senior supervisors that they provided me
the opportunity to conducting this research. They are also supports and guide me to carry out this
research in a systematic manner.
I would also like to thankful for my family and friends that they also support and guide me
to complete this study of research in effective manner. The support of parents and friends, I am able
to complete the whole research project in effective and best manner in a less time.
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List of tables
Table 1: Having knowledge regarding motivation........................................................................19
Table 2: Motivation influence the staff in greater manner............................................................20
Table 3: Influence level of employee motivation on employee performance and productivity....21
Table 4: Types of employee motivational strategies used by company to enhance productivity
and performance............................................................................................................................22
Table 5: Impact of motivational strategy on staff performance and productivity.........................23
Table 6: Main impact of motivational strategy on employee performance and productivity........24
Table 7: Company face problem due to Low employee morale....................................................25
Table 8:Main challenge faced by company due to lack of motivational strategy.........................26
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List of figures
Figure 1: Having knowledge regarding motivation.......................................................................21
Figure 2: Motivation influence the staff in greater manner...........................................................22
Figure 3: Influence level of employee motivation on employee performance and productivity...23
Figure 4: Types of employee motivational strategies used by company to enhance productivity
and performance............................................................................................................................24
Figure 5: Impact of motivational strategy on staff performance and productivity........................25
Figure 6: Main impact of motivational strategy on employee performance and productivity......26
Figure 7: Company face problem due to Low employee morale..................................................27
Figure 8: Main challenge faced by company due to lack of motivational strategy.......................28
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List of appendices
Appendix 1: Questionnaire
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Table of Contents
ABSTRACT....................................................................................................................................2
ACKNOWLEDGEMENTS.............................................................................................................3
List of tables....................................................................................................................................4
List of figures...................................................................................................................................5
List of appendices............................................................................................................................6
Table of Contents.............................................................................................................................7
CHAPTER 1: INTRODUCTION....................................................................................................9
1.1 Overview of the topic............................................................................................................9
1.2 Background of the organisation.............................................................................................9
1.3 Problem statement.................................................................................................................9
1.4 Research rational.................................................................................................................10
1.5 Research aim and objective.................................................................................................10
1.6 Research question................................................................................................................10
1.7 Outline of the methodology.................................................................................................11
1.8 Dissertation structure...........................................................................................................11
CHAPTER 2: LITERATURE REVIEW.......................................................................................13
The conceptual framework of employee motivation within the context of organisation..........13
Different types of employee motivational strategy used by Levis to improve the employee
performance and productivity....................................................................................................14
Influence of employee motivational strategy on employee performance and productivity
within Levis...............................................................................................................................15
Challenges faced by Levis in absence of effective motivational strategy within organisation. 16
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................18
CHAPTER 4: DATA ANALYSIS AND FINDING.....................................................................21
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS...................................................31
Conclusion.................................................................................................................................31
Recommendations......................................................................................................................32
REFERENCES..............................................................................................................................34
APPENDIX....................................................................................................................................37
Questionnaire.............................................................................................................................37
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CHAPTER 1: INTRODUCTION
1.1 Overview of the topic
Employee motivation refers to the amount of energy, enthusiasm and dedication an
employee put to carry out their job. In the current era having the motivated staff helps the
company in many ways. With highly motivated staff organisation can improve their overall
performance and productivity in large manner. The competition in the market is so high that to
encourage the workers it is necessary to adopt various motivational strategy within the
organisation (Moon and et. al, 2020). Because high employee morale leads to achieve goal and
objective in effective and efficient manner. It is also important for the company to find ways
through which they can influence the level of employee motivation. Some of them are as
allowing for behavioural changes, develop competencies, train and develop talents etc. in the
current report a detailed investigation is made on the influence of employee motivational strategy
on employee performance and productivity (Eide, Saether and Aspelund, 2020).
1.2 Background of the organisation
Levis is an American clothing brand that operates their business in all over the world. The
company is famous for their levis jeans. Levis is founded in the year 1853 by Levis Strauss and it
is headquartered in San Francisco, California. It is one of the leading textile industry and in
United Kingdom the company gain more brand image (Levis, 2021). Approximately there are
15100 employee works in the organisation. So the company is chosen to know the influence of
motivational strategy on the employee working within Levis.
1.3 Problem statement
Employee motivation is one of the important aspect in an organisation without the
motivated staff company cannot run their business in smooth manner. In the present investigation
the main research problem which is identified is that lack of employee motivation impact the
performance of the employee (Han, Sun and Wang, 2020). With low morale in an employee the
productivity level of the organisation as well as employee is low. Motivated staff help the
organisation to achieve the goal and objective in reliable manner. in the current dynamic
environment where completion in an industry is high it is very important to have highly
motivated staff. As with this company can gain competitive edge from their rivalry.
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1.4 Research rational
The key rationale for carrying the present investigation is to determine the level of
influence made on employee performance and productivity with the help of motivational
strategy. In the current research detailed understanding is made on the topic motivation.
Employee motivation plays a very crucial role in an organisation as it directly impacts the
performance and productivity of the staff. Whereas, in the research dual objective is also attained
that are personal and professional (Wu and Wu, 2020). In the context of personal objective,
different research skill is being developed that assist in conducting the research in systematic
manner. On the other side, the professional objective is being attained by knowing the types of
motivational strategy. This helps the researcher to use these motivational strategies within their
business organisation when they are working as a manager in an organisation. Thus, the present
research assist in attaining the dual objectives in significant and reliable manner (Koo and et. al,
2020).
1.5 Research aim and objective
Research aim:
To analyse the influence of motivational strategy on employee performance and
productivity within UK fashion industry: A study on Levis
Research objective:
 To understand the conceptual framework of employee motivation within the context of
organisation
 To identify the different types of employee motivational strategy used by Levis to
improve the employee performance and productivity
 To analyse the influence of employee motivational strategy on employee performance
and productivity within Levis
 To determine the challenges faced by Levis in absence of effective motivational strategy
within organisation
1.6 Research question
 What is the conceptual framework of employee motivation within the context of
organisation?
 What are the different types of employee motivational strategy used by Levis to improve
the employee performance and productivity?
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 What is the influence of employee motivational strategy on employee performance and
productivity within Levis?
 What are the challenges faced by Levis in absence of effective motivational strategy
within organisation?
1.7 Outline of the methodology
The current research is based on the quantitative research method. The main purpose to
choose this it helps to gather numerical data which is more easy to analyse as compared to non-
numerical information. The source to gather information is primary data collection method. The
reason to choose this method is that it helps in gaining fresh information from the respondent.
The data collection technique for primary data is questionnaire (Gupta and Gupta, 2022). In the
present research report, investigator has framed a list of closed ended question that helps in
gathering numerical data in more effective manner. the respondent in the study is selected on the
basis of probability sampling technique.
1.8 Dissertation structure
In the present research report various chapters in being covered that helps in completing
the overall investigation in scientific manner. the chapter which are included in the present
investigation are as:
 Introduction: This is the first chapter in the research report that holds a very important
part. In this chapter the purpose of the investigation is being provided as well as a proper
aim and objective is also included (Arias and et. al, 2021).
 Literature review: Second chapter of research is literature review that discussed about
the past publish data on the topic. this section helps in knowing the view point of
different authors on the chosen topic.
 Research methodology: The third chapter is the research methodology that assist in
knowing the type of data need to be gathered and analysed in the present investigation.
This section also helps in knowing the tool and method used for gathering and analysing
the information (Martin, Kumar and Farrell, 2022).
 Data analysis and finding: It is the fourth chapter of the research that inspect the raw
data in order to accumulate useful information. This section represents the valid
information of the investigation.
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 Conclusion and recommendation: The last chapter in the report is conclusion and
recommendation section. In the conclusion section overall summary is being provided
and in recommendation suggestion is provide to overcome for the problem.
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