RSCH 600: Motivation's Role in Walmart Performance Analysis

This homework assignment, part of a research methods course (RSCH 600), investigates the impact of motivation on employee performance, using Walmart as a case study. The paper details the research methodology, including qualitative and quantitative data collection approaches. It outlines the use of questionnaires, regression analysis, and consideration of ethical issues such as participant bias and confidentiality. The research aims to understand how intrinsic and extrinsic motivation factors influence employee performance within the retail giant. The assignment also explores alternative data collection methods, participant selection, and data analysis techniques. The student addresses potential biases and ethical concerns, ensuring the validity of the findings. The paper covers the literature review, research methods, data analysis and ethical considerations. This assignment is valuable for students seeking to understand research methodologies and their application in organizational contexts, specifically focusing on employee motivation and performance.

Running head: ROLE OF MOTIVATION ON PERFORMANCE IN WALMART CASE
Role of motivation on performance in Walmart case
Name of the Student
Name of the University
Author Note

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Answer to Question 1.
Methods to answer your research question and their justification
The research questions that would be presented in this particular case would be done
by the research process altogether where the research questions would be framed in such a
way that answering them one after another would specify the solution to all the problems that
has been identified in the research (Rosenthal, 2016). This is a major step that is required to
be answered in this particular paper. The motivation factors that were found out in the
Walmart case and the ways by which they have been answered is the primary factor for the
answering of the research questions. The intrinsic and extrinsic factors of motivations have
been separated to find out how different activating factors behind employee motivation can
be figured. Thus, the justified way to answer all the research question with the same
qualitative analysis method is the best way to address the research questions.
What kinds of instruments, variables, materials, or sources will be used? Reasons for
using mixed methods and the justification if they be sequential, concurrent or
transformative.
The sources that were used for this purpose were justified to be the research papers
that were selected for the literature review and the bibliography analysis generated by the
methods related to the topic (Fink, 2015). This has been done by selecting the relevant
literature that justify the topic done by previous researchers and taking ideas from their
researches and has been used as a secondary source.
The analysis that is used in this regard is the concurrent research design that uses the
utility of both the qualitative and the quantitative data collection methods (Taylor, Bogdan &
DeVault, 2015). The research uses the qualitative analysis from the secondary source to find
out how other researchers have presented their views about the employee motivation factors

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and then these have formed the basis of ideating the quantitative data collection from the
primary sources from participants through questionnaire methods.
Answer to Question 2.
The kinds of data/information that is planned to be collected
The planning for the research includes the collection of data through questionnaires
having the basis on the primary qualitative data collection methods through the findings
gathered by the literature review on the topic of employee motivation in case of Walmart and
how the employee motivation factor is responsible for the performances of the employees in
an organization (Silverman, 2016). These would be further developed into a questionnaire
format so that the people willingly involved in the questionnaire as participants would answer
them and that would be collected as quantitative and measurable data to form further base for
the analysis of these questions and the realization of the results.
Two or three alternative ways you could gather data/information for this research.
There are other ways of gathering the data that would be required for this research and
would also be justified as a procedure for data collection as well. Mostly, the type of
quantitative data that is targeted to be collected is thought to be in the form of questionnaire
presented to the sample participants and their involvement within the project is analyzed.
However, it can also be done with the help of over the phone conversion where they can
present their views on the questions over a call or it can also be possible if these questions are
represented over the online forms and passed on to the participants through their email IDs
(Drake, Rancilio & Stafford, 2017). In this way, they could be able to answer their required
questions and take part in the research for the data collection methods, without being bodily
present for the research methods.

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Answer to Question 3.
Choosing the research participants and their sources
The research participants that would be selected for this purpose would be the people
who are currently working for Walmart and other retail business stores so that their
involvement within the entire research can be analyzed. Their total involvement and their
motivation levels would be extensively required for this purpose (Patten, 2016). On the other
hand, there might be other involvements of the people associated with Walmart and
belonging to the executive posts within the organization.
Sampling methods and sample size
The sampling method chosen for this purpose would only be focusing on the people
chosen to be the participants based on their occupation and association with Walmart and
other retail business organizations and no other criteria (Hoddinott et al., 2018). The sample
size is to be selected based on the questionnaire format. It is justified if 50 people out of the
willing participants are chosen so that they can be part of the research and their answers
would be considered as the quantitative data for further analysis.
If not using research participants, who will be used as the target audience of the data?
Who would most benefit from the research, and why?
The most important factor of this research is associated with the choosing of the
people as the participants in this research to consider their answering of the questionnaires as
the convergent comparison and quantitative evaluation data (Brett, 2016). They would be
used as the research participants. However, if these are not considered, then the quantitative
data would be collected from the other research papers where the questionnaires have been
conducted to find out the relevant data for this particular research. The target audience is
selected to be the employees if Walmart for this case as well.

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The people that would be the most benefitted from this research would be the
executives that run their businesses based on the retail industry and those who have least idea
about how employee motivation factors have been affecting the people working within the
organization and how these have been also impacting upon their individual performance to
affect the entire organization as a whole.
Answer to Question 4.
How will analysis the data or information be collected? How will this validate the
findings or the conclusions?
The analysis of the data taken from the questionnaires would be conducted with the
help of regression analysis method for finding out what percentage of the people have either
accepted the possibility of the questions and how many have rejected them (Hoddinott et al.,
2018).
The validation of the findings would be justified in this case as there would be a
proper format of the data collection procedure as well as the proper enhancement of the
factors by which the participants would be adhering to the terms and conditions of the
research (Rosenthal, 2016). The validation is justified by the ethical ways in which the
research would be conducted.
Answer to Question 5.
What ethical issues will the research project present?
There can be issues about ethical conduct since the matter is related to the
considerations of data collection from people presented in the organizations who would not
be revealed about their identity as they already work for Walmart and they might want to not
disclose their identity (Patten, 2016). These could be revealed by mistake, which is again

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unethical, but for this a contract-based questionnaire needs to be developed so that these
problems can be avoided.
What biases might be bringing to the research and how will that bias be addressed?
Since the people working for the organization of Walmart are being used as the
sample participants, there might be biased answers from their part and this is one issue that
can jeopardize the entire research altogether (Fink, 2016). This is why these problems need to
be identified right from the beginning of the research and any problem related to the biased
answers should be detected and these answers should be discarded for not harming the results
of the overall research.

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References
Brett, K. (2016). How Users Conduct Research Using Discovery Systems: Results of a
Usability Study.
Drake, B. F., Rancilio, D. M., & Stafford, J. D. (2017). Research methods. In Public Health
Research Methods for Partnerships and Practice (pp. 174-187). Routledge.
Fink, A. (2015). How to conduct surveys: A step-by-step guide. Sage Publications.
Hoddinott, P., Pollock, A., O'Cathain, A., Boyer, I., Taylor, J., MacDonald, C., ... &
Donovan, J. L. (2018). How to incorporate patient and public perspectives into the
design and conduct of research. F1000Research, 7.
Patten, M. L. (2016). Questionnaire research: A practical guide. Routledge.
Rosenthal, M. (2016). Qualitative research methods: Why, when, and how to conduct
interviews and focus groups in pharmacy research. Currents in pharmacy teaching
and learning, 8(4), 509-516.
Silverman, D. (Ed.). (2016). Qualitative research. Sage.
Taylor, S. J., Bogdan, R., & DeVault, M. (2015). Introduction to qualitative research
methods: A guidebook and resource. John Wiley & Sons.