Influence of Motivation on Employee Retention: Ford Case Study

This research project examines the impact of motivation on employee retention within the Ford organization. The introduction highlights the importance of employees and the use of motivational strategies. The aims and objectives are to determine the influence of motivation on maintaining retention levels, identify the influence of motivation in a business organization, understand the impact of employee retention, analyze the impact of motivation in decreasing employee retention, and accumulate various ways through which the company can implement motivation. The project includes graphical presentations analyzing themes related to motivation's role in retaining employees, motivational factors, motivational tools, increasing productivity, and the need for quarterly modifications. The project concludes with references to relevant academic sources. This assignment is a valuable resource for understanding the critical link between employee motivation and organizational success, offering insights into practical strategies for enhancing retention and productivity.

To determine the influence on motivation on
improving the retention level of organisation. A
case Study on Ford.
Research Project

Table of Content
 Introduction
 Aims and Objectives
 Graphical presentation
 References

Introduction
 In this modern world, every business organisation knows the val
ues of the employees working in their company.
 Employees are considered as the heart of the organisation. If the
company wants tom operate smoothly in the business environm
ent then they will have to make sure that the employees are hap
py
 Companies uses various motivational strategies to motivate their
employees.

Aims and Objectives
Aim:- To determine the influence of motivation in maintaining
retention level in the company. A Case study on Ford.
Objectives:
 To identify the influence of motivation in a business organisation
 To understand the impact of employee retention in the company
 To analyse the impact of motivation in decreasing employee
retention
 To accumulate various ways through which the company can
implement motivation so as to increase the productivity of
employees.

Graphical presentation
 Data analysis is a process which provide an option to present the surve
y in an interesting manner.
 This get done by creating various themes, graphs, charts properly so th
at proper knowledge get understand and beneficial decisions could be
carrying out properly.
 This data signifies response of various respondents for Ford organisati
on in order to determine the role play by incentives and bonus in an or
ganisation.

Theme 1: Motivation is helpful in retai
ning employees
0.8 1 1.2 1.4 1.6 1.8 2 2.2
0
0.5
1
1.5
2
2.5
40
10
Column B

Theme 2: Motivational factor of employees
0.5 1 1.5 2 2.5 3 3.5 4 4.5
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
10
22
9
9
Column B

Theme 3:Motivation tools for retaining employees
0.8 1 1.2 1.4 1.6 1.8 2 2.2
0
0.5
1
1.5
2
2.5
20
30
Column B

Theme 4: Motivational play crucial role in inc
reasing productivity of an organisation
0.8 1 1.2 1.4 1.6 1.8 2 2.2
0
0.5
1
1.5
2
2.5
40
10
Column B

Theme 5: Motivational tools should be modified on qu
arterly basis
0.5 1 1.5 2 2.5 3 3.5 4 4.5
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
10
25
10
5
Column B

References
 Abbas, Q., Khan, M. A. and Hussain, J., 2017. RELATIONSHIP
BETWEEN TYPES OF REWARDS AND JOB SATISFACTION
OF EMPLOYEES: EVIDENCE FROM KHYBER PAKHTUNK
HWAH. Pakistan Business Review. 18(4). pp.829-847.
 Chen, Y. P. and Shaffer, M. A., 2017. The influences of perceived
organizational support and motivation on self-initiated expatriate
s’ organizational and community embeddedness. Journal of Worl
d Business. 52(2). pp.197-208.

Thank You