Pearson BTEC HND: Research Project on Motivation's Impact at ALDI

This research project, titled "Importance of Motivation on Sales, Operation, and Performance – A case study of ALDI," investigates the crucial role of motivation in enhancing ALDI's business outcomes. The report outlines the research project, factors for selection, literature review, and research methodology, including an inductive approach and interpretivism philosophy. The study utilizes primary data collection methods such as questionnaires and interviews, with a focus on data analysis via thematic analysis. The project aims to identify motivational factors, evaluate improvements in operations, sales, and performance, and assess the effects of motivation. The findings, based on a survey of respondents, indicate a strong correlation between motivation and increased sales, with human resources department being the primary motivator. The research offers recommendations for ALDI to optimize employee motivation and, consequently, boost sales and overall performance.

Research Project

Table of Contents
TASK 1............................................................................................................................................1
1.1 Outline of research project....................................................................................................1
1.2 Factors for selection of research project...............................................................................2
1.3 Literature review...................................................................................................................3
1.4 Research methodology..........................................................................................................4
1.5 Procedure and plan for specification of research..................................................................5
TASK 2............................................................................................................................................5
2.1 Resources used for hypothesis and research questions.........................................................5
2.2 Questionnaire........................................................................................................................6
2.3 Record and collate relevant data...........................................................................................7
TASK 3............................................................................................................................................1
3.1 Research evaluation techniques............................................................................................1
3.2 Interpretation of results.........................................................................................................2
3.3 Recommendations and suggestion........................................................................................6
TASK 4............................................................................................................................................7
4.1 Outcomes...............................................................................................................................7
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

TASK 1
1.1 Outline of research project
TITLE- Importance of motivation on sales, operation and performance – A case study of ALDI.
Introduction
Motivation is one of the most imperative factor which is needed to be considered by each
association with the goal that its execution, deals and operation can be made strides. This
assumes vital part to elevate a man to follow up on certain route and to make important
improvement in association. It is the key angle that has affect over the deals and working of
organization. In an organisation, factor of motivation is of much importance as it helps in
enhancing performance of employees which will eventually increase sales (Walumbwa and et.
al., 2011).
Background
ALDI is the organization which is working and making operations of their business in
UK. It is the fifth biggest general store food merchant in UK. This association offers different
types of item and administrations to its clients with the goal that they can fulfil the requirements
and needs of the general population. There are numerous basic supply item given by this
speciality unit. They are working and operating their trade in more than 10000 stores in around
18 nations.
The present report displays the variables of motivation that have affect over the
execution, deals and business operations. This is critical contend in showcase and support for
long period. Here, basic audit is performed to comprehend the inspiration in more powerful way.
In exhibit time, it is critical for association to take into consideration such variables with the goal
that they can accomplish best outcome.
Aim: To analyse importance of motivation for improving operations, performance and sales.
Objectives
 To make identification of motivational factors which should be executed by ALDI.
 To make evaluation of improvement in operation, sales and performance.
 To identify motivation's effect on sales, operation and performance.
Research Question
Q1. What are various factors of motivation which can be executed by ALDI ?
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Q2. How evaluation of operation, sales and performance can be done ?
Q3. What is the effect of motivation on performance, operation and sales ?
1.2 Factors for selection of research project
In an association so as to actualize strategies and techniques in relation with the
motivation to upgrade representative's level of inspiration, a few angle must be taken into
consideration by it. There are different elements which are giving their contribution in the
procedure of research which is being led by ALDI, can be taken a toll, assets, time and hazard.
Cost are critical angle as on the grounds that to do an investigation money related perspectives
are extremely fundamental and to oversee them is exceptionally troublesome (Springer, 2011). It
is exceptionally important for an organization to assess all cost viewpoints and as indicated by
that financial plan must be arranged with the goal that adequately venture can be prepared.
Assets is additionally one of the most significant component that must be considered by
specialists as in light of the fact that there are several sources which are taking an interest in
completing examination in suitable way. These are assuming a fundamental part in various
techniques for investigate think about. Hazard is a variables that is high while playing out this as
on the grounds that there are numerous chances where directing an exploration will prompt an
inadequate outcome which are not reasonable at all for an association. Hazard is a factor which is
making involvement in the examination it might be high and might be low it relies on nature of
theme. Time is an imperative component that is having its favourable in related investigation .
Impediment of it is high, as on a defined period look into must be performed and alongside that
important data ought to be assembled (Peters and et. al., 2010).
Another factor, then again, which has contributed for the choice of research subject can
be characterized as the expanded level of desires of the objective clients. Clients are the key
wellspring of income and benefit era in an industry and in this manner it is extremely
fundamental that they ought to be given compelling administrations so that there requirements
and prerequisites must be filled. Effective preparing to the representatives is exceptionally vital
which will help in the change of client benefit and increase in sales. Staff must be motivated
with respect to different variables which resemble legitimate tuning in, powerful critical thinking
abilities, estimation of client must be known to representatives, to see administration of client as
a speculation, to illuminate every one of the inquiries and issues viably, to regard input from
client and some more.
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1.3 Literature review
Literature review is a technique for concentrating on a few parts of research with setting
to writers and different scholars. With their view focuses and logical inconsistency as survey is
been performed so successfully idea and usage can be contemplated.
As indicated by Parvin and Kabir (2011), there are various elements of motivation that
are performed in the reference to association. Components that are identified with motivation
are, administration, remuneration framework, structure of work and association's atmosphere and
condition. Administration is one of the key perspective which is exceptionally useful for an
organization to discover that how representatives are having recognition for a specific
association. It is extremely basic for ALDI to actualize powerful a most worthy style of
administration with the goal that representatives can have the capacity to adjust their direction
and to perform in fitting way. Reward framework is a technique through an association is giving
distinctive honours to workers. It fluctuates association to association, and division to offices.
This is a strategy which is exceptionally useful for a firm to build efficiency and for
representatives to expand their inspiration. Authoritative atmosphere is a domain where
representatives are playing out their exercises, it is essential to make a viable encompassing so
inspiration of workers show signs of improvement profitability can be performed by them.
Structure is a patter and culture that an organization is following, subsequently it must be
exceptionally alluring and supporting, it must not be inflexible as times when changes cannot be
implemented.
According to Paarlberg and Lavigna (2010), motivation is extremely fundamental part
that must be adjusted by organization as on the grounds that this will assist in affecting
personalities of labor and with help of a few variables upgrade in their execution should be
possible and furthermore deals and operations of firm can be performed in more achievable way.
This is exceptionally useful in doing exercises and capacities in a firm in appropriate way as
propelled representatives will be performing with their positive personality and it will bring
about eccentric development in advertise.
As per Liao, Martocchio and Joshi (2010), organization needs to utilize a few systems
with the goal that representatives can be roused this will support in upgrade of worker's
compelling working for that undertaking which is allocated to them. Maslow's Need Hierarchy
model must be adjusted by association so representatives will get persuaded through this as their
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needs are getting satisfied with this and with its help workforce will get roused which at last lead
in accomplishing points which is to enhance profitability and offers of the organization.
According to the perspective of Herzberg, Mausner and Snyderman (2011), motivation
and operation, deals and execution are entomb related. As much as workers are inspired, the
efficiency of the organization can be expanded. Motivational variables have immense effect on
operation, deals and operation of association, when representatives are persuaded then they make
good performance and accomplish best targets. Aside from this, it is recognized that persuaded
individuals in retail basic supply segment turn out to be as preferred standpoint since they can
give compelling support of its clients.
1.4 Research methodology
To lead the investigation on centrality of motivation on execution, deals and operation,
distinctive apparatuses and procedures are utilized by the examines. Technique can be chosen by
contemplate. For the present report, following strategies are utilized:
Research plan: This method is utilized to accumulate the important data identified with
study, there are diverse components that can be utilized as Experimental, Case Study,
Exploratory, Descriptive, Causal impact and so on. Study which is descriptive is considered here
on the grounds that this gives top to bottom data identified with look into.
Research approach: it gives help to achieve the objectives and goal of association. There
are two kinds of approaches which are accessible in it are like Inductive and Deductive. In the
present investigation, inductive examination is utilized. It is utilized to gather the information
and dissect a similar with the goal that hypotheses can be framed (Hafiza and et. al., 2011).
Research philosophy: It demonstrates the path in which data ought to be accumulated,
investigated and utilized. In exhibit case, interpretivism theory is utilized. As per this, scientist
will see the truth that is relying on significance and comprehension of point.
Information gathering: Two apparatuses can be utilized to gather the information is
secondary and primary. In the present case, data is gathered through essential medium as
meeting, study and poll. Secondary information depends on web article and books and diaries.
Sampling: this is strategy through which specialist picks the gathering of individuals.
Random inspecting procedure is utilized here. There are diverse strategies that can be utilized as
arbitrary, deliberate and stratified inspecting.
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Information Analysis: Qualitative system is utilized to break down the gathered
information in which device of topical examination is utilized by the specialist. Here various
topics are made with the introduction of result, last conclusion (Danish and Usman, 2010).
1.5 Procedure and plan for specification of research
Gantt outline proposes the time which is needed for every action required to perform to
finish the venture by scientist. It expresses the aggregate day and age which is required to finish
the particular project in powerful way. This demonstrates the time that is expended at each
stage.
Activities/Week 1 2 3 4 5 6 7 8 9 10 11 12
Proposal of research
Formulation of objectives and aims
Literature review
Research methodology
Collection of data
Analysis of data
Conclusion and recommendation
Submission
TASK 2
2.1 Resources used for hypothesis and research questions
As to viably do investigate, distinctive assets must be worried in most proper way so
effectiveness can be achieved for the examination. There were utilization of both primary and
secondary assets in order to assemble data significant to the investigation. Primary information
are utilized by specialist for recognizing the significance of data, this is exceptionally useful as in
light of the fact that it will lead in accomplishing achievement. Secondary information are those
assets which are accumulated through books, diaries and on the web. These are the assets which
are extremely vital for agents to consider as on the grounds that this will be exceptionally
valuable for smooth working and for viability (Carsrud and Brännback, 2011). As to satisfy look
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into points and target it is exceptionally important to consider these two perspective as in light of
the fact that it helps in managing market and to upgrade efficiency of workers in an association.
These sources are exceptionally unpredictable so in cautious way it must be assessed as
in light of the fact that this will set aside opportunity to perform. Research question are confined
to get a legitimate direction to complete operations and exercises in proper way. Alongside this
theory are made so considering a premise additionally study can be done. Theory will control an
agent to examine a few data and information so proper outcome can be gathered and with this
specialist will have the capacity to get measures that has been set as points and goals.
2.2 Questionnaire
It is a type of written questions which are framed with a purpose of survey. It is helpful in
collecting information from various number of respondent (BRADY GERMAIN, P.A.M.E.L.A.
and Cummings, 2010). This questionnaire is prepared on the 20 respondent by choosing a
company ALDI. This questionnaire is based on the impact of motivational factor on increasing
the sales, operation and performance of employees so that entity become able to achieve all of
their targets in an appropriate manner.
Name:
Gender:
Age:
Personal contact:
Q1. Is motivation technique lead to increase the sales of a company?
Yes
No
Q2. Does motivation help in attain all targets in an appropriate manner?
Yes
No
Q3. Are the new techniques which used by ALDI support in increasing their productivity?
Agree
Neutral
Disagree
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Q4. Who is responsible for motivating their employees?
Managers
Human resource department
Senior management
Q5. Do you think opinion of employees are helpful for a company?
Yes
No
Q6. Are the employees attributes and growth of a company are interrelated?
Agree
Disagree
Q7. What is going to be the best motivational impact on ALDI?
Growth
Higher productivity
Employee performance
All of the above
Q8. Does ALDI avail benefits to employees?
Yes
No
Q9. Does the operational department motivation plays an essential role?
Yes
No
Q10. Any suggestion for further improvements?
2.3 Record and collate relevant data
For every data and table it is essential to use frequency for making the better
understanding of the data. For every researcher it is their duty to make its data short and
appropriate so that an individual can understand it better. Hence, for making a clear picture of all
the collected information it is necessary to use frequency as a base. Hence, by consulting this, a
person can show the clear picture of all the gathered information and make it easy to understand
by each and every person. ALDI conduct a research and petition some opinion from several
number of respondent, hence, frequencies are laid down with a purpose to measure the things
and present it in front of senior management.
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Question 1 Number of respondents
Is motivation technique lead to increase the
sales of a company?
Yes 18
No 2
Question 2 Number of respondents
Does motivation help in attain all targets in
an appropriate manner?
Yes 14
No 6
Question 3 Number of respondents
Are the new techniques for motivation
which used by ALDI support in increasing
their productivity?
Agree 7
Neutral 8
Disagree 5
Question 4 Number of respondent
Who is responsible for motivating
employees?
Managers 2
Human resource department 15
Senior management 3
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Question 5 Number of respondent
Do you think opinion of employees are
helpful for a company?
Yes 11
No 9
Question 6 Number of respondent
Are the employees attributes and growth of
a company are interrelated?
Agree 12
Disagree 8
Question 7 Number of respondent
What is going to be the best motivational
impact on ALDI?
Growth 4
Higher productivity 4
Employee performance 4
All of the above 8
Question 8 Number of respondent
Does ALDI avail benefits to employees?
Yes 14
No 6
Question 9 Number of respondents
9