Unit 11 Research Project: Motivation Scheme Impact on Retention
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AI Summary
This research project investigates the impact of staff motivation schemes on employee retention at Asda plc. It begins with an introduction to talent management and Morrisons' company background, outlining the research aim, questions, and objectives, focusing on the role of line managers and leaders in employee development and talent strategies. The literature review explores the roles of line managers in employee development, including attracting talent, setting expectations, enhancing engagement, and fostering communication. It also highlights the importance of talent management in attracting quality talent, enhancing employee performance, and ensuring consistent coverage of critical roles. The project aims to analyze these factors within the context of Morrisons, providing insights into improving employee retention through effective motivation and talent management practices. Desklib provides access to this project and other resources for students.

Unit Number and Title Unit 11 – Research
Project
Project Title Portfolio Including
Project Proposal &
Ethics Form (Part 1)
1
Project
Project Title Portfolio Including
Project Proposal &
Ethics Form (Part 1)
1
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Statement of Authenticity:
I certify that the work submitted for this unit is my own and the research sources are fully
acknowledged.
Learner Name: Date:
Unit 11- Research Project (Part Two)
I certify that the work submitted for this unit is my own and the research sources are fully
acknowledged.
Learner Name: Date:
Unit 11- Research Project (Part Two)

Project Title: Impact of staff motivation scheme in staff retention at Asda plc.
Project Supervisor :
Student name: ---------------------
ID--------------------------------
Total words: 6000 word (Excluding references)
Abstract (research summary)
The abstract will be written at the end of your research and will include the
summary from chapter 1-7.
3
Project Supervisor :
Student name: ---------------------
ID--------------------------------
Total words: 6000 word (Excluding references)
Abstract (research summary)
The abstract will be written at the end of your research and will include the
summary from chapter 1-7.
3
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Table of Contents
Chapter One: Introduction p-p
1.1 Research Aim and Rationale p
1.2 Research Questions p
1.3 Research Objectives p
1.4 Significance of the Research p
Chapter Two: Literature Review p-p
2.1 Introduction of Literature Review p
2.2 Main Body (with Headings and Sub-headings) p
2.3 Conclusion of Literature Review p
Chapter Three: Methodology p-p
3.1 Research Approach p
3.2 Research Strategy p
3.3 Research Methodology p
3.4 Research Tools p
Chapter One: Introduction p-p
1.1 Research Aim and Rationale p
1.2 Research Questions p
1.3 Research Objectives p
1.4 Significance of the Research p
Chapter Two: Literature Review p-p
2.1 Introduction of Literature Review p
2.2 Main Body (with Headings and Sub-headings) p
2.3 Conclusion of Literature Review p
Chapter Three: Methodology p-p
3.1 Research Approach p
3.2 Research Strategy p
3.3 Research Methodology p
3.4 Research Tools p
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3.5 Sampling p
3.5.1 Identifying Population and Research Site p
3.5.2 Sampling Strategy p
Chapter Four: Data collection and Findings p
Chapter Five: Discussion p
Research outcome (power point presentation on research summary)
Chapter Six: Conclusion, Recommendations and Implications for Further
Research (reflection and alternative research methodology)
References
Appendices
5
3.5.1 Identifying Population and Research Site p
3.5.2 Sampling Strategy p
Chapter Four: Data collection and Findings p
Chapter Five: Discussion p
Research outcome (power point presentation on research summary)
Chapter Six: Conclusion, Recommendations and Implications for Further
Research (reflection and alternative research methodology)
References
Appendices
5

Chapter One: Introduction-500 words
1.1 Research Aim and Rationale
Step 1
Definition of talent management and company background (Three short
paragraphs)
Talent management refers to the organized strategic method of taking the suitable
talent on board and assisting them to enhance their optimal skills by focusing on the goals
and objectives of the company. This is the consistent method which includes retaining as
well as attracting top quality workers improving their capabilities and regularly encouraging
them to better their performance.
This technique thus consist of identifying the vacant and available positions also the
talent gaps, recruiting for selecting appropriate people, developing them in the system and
growing required capabilities, training in order for expertise with the future orientation and
the effectually encouraging, retaining as well as engaging them to accomplish long term
goals of the business.
Moreover to it, the following report is based on the company Morrisons which is the
one of the largest brand in the United Kingdom. Company is having more than 490
supermarkets around the England, Scotland and Wales as well. In addition to it, organization
is having their headquarter in Bradford, Yorkshire, United Kingdom. Additionally
organization is founded in the year 1899 by William Morrison. Talent management of the
Morrisons need to possess such capabilities in order to identify, engage and retain talented
people for their compay which will assist them in attaining the long term organisational
goals more effectively and efficiently.
Step 2
Aim of the research (example)
To evaluate the role of the leaders as well as line managers in the development of the
employee. A case study on Morrisons.
Step 3
Rationale (justification of research) (example)
The main motive of conducting this study is to attain the determine the part of line
managers as well as leaders in the development of the workers. It is more crucial for the
organization to evaluate and identify need of the growth of the employee as it will assist to
1.1 Research Aim and Rationale
Step 1
Definition of talent management and company background (Three short
paragraphs)
Talent management refers to the organized strategic method of taking the suitable
talent on board and assisting them to enhance their optimal skills by focusing on the goals
and objectives of the company. This is the consistent method which includes retaining as
well as attracting top quality workers improving their capabilities and regularly encouraging
them to better their performance.
This technique thus consist of identifying the vacant and available positions also the
talent gaps, recruiting for selecting appropriate people, developing them in the system and
growing required capabilities, training in order for expertise with the future orientation and
the effectually encouraging, retaining as well as engaging them to accomplish long term
goals of the business.
Moreover to it, the following report is based on the company Morrisons which is the
one of the largest brand in the United Kingdom. Company is having more than 490
supermarkets around the England, Scotland and Wales as well. In addition to it, organization
is having their headquarter in Bradford, Yorkshire, United Kingdom. Additionally
organization is founded in the year 1899 by William Morrison. Talent management of the
Morrisons need to possess such capabilities in order to identify, engage and retain talented
people for their compay which will assist them in attaining the long term organisational
goals more effectively and efficiently.
Step 2
Aim of the research (example)
To evaluate the role of the leaders as well as line managers in the development of the
employee. A case study on Morrisons.
Step 3
Rationale (justification of research) (example)
The main motive of conducting this study is to attain the determine the part of line
managers as well as leaders in the development of the workers. It is more crucial for the
organization to evaluate and identify need of the growth of the employee as it will assist to
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delegate the jobs in accordance to their skills and capabilities. This study will assist the
researcher in gaining more knowledge about the respective topic. In professional terms, this
assist the researcher in understand the importance of the role of the line managers and
leaders in accordance for the growth of the employee in the firm Morrison. Additionally, in
personal context, this study will assist the researcher in enhancing their observation and
analytical skills. Furthermore, this also assist in improving the knowledge and interpretation
skills as well.
1.2 Research Questions(example)
 What is the role of line managers and leaders in employee development?
 What is the importance of talent management in the Morrisons?
 What talent strategies can Morrisons implement to attract and retain people?
1.3 Research Objectives (Subject to change after completion of chapter 5)
(example)
 To analyse the role of line managers and leaders in employee development.
 To understand the importance of talent management in the Morrisons.
 To identify the talent strategies that Morrisons can implement to attract and
retain people.
1.4 Significance of the Research (contribution)
The practices of the business firm are more possible to effect the environment as
well as stakeholders in which the firm works. In recent times, awareness of the brand have
enhanced among the common people in respect the effectual working which need to be
promoted in the environment of the business. As there are several firm that do not abide
the ethical activities and policies which lead to having the negative effect on the
environment as well as society. Hence, this has became more essential to enhance
awareness as well as follow the corporate social responsibilities in order to work more
effectively which will lead to the long term success of the business.
7
researcher in gaining more knowledge about the respective topic. In professional terms, this
assist the researcher in understand the importance of the role of the line managers and
leaders in accordance for the growth of the employee in the firm Morrison. Additionally, in
personal context, this study will assist the researcher in enhancing their observation and
analytical skills. Furthermore, this also assist in improving the knowledge and interpretation
skills as well.
1.2 Research Questions(example)
 What is the role of line managers and leaders in employee development?
 What is the importance of talent management in the Morrisons?
 What talent strategies can Morrisons implement to attract and retain people?
1.3 Research Objectives (Subject to change after completion of chapter 5)
(example)
 To analyse the role of line managers and leaders in employee development.
 To understand the importance of talent management in the Morrisons.
 To identify the talent strategies that Morrisons can implement to attract and
retain people.
1.4 Significance of the Research (contribution)
The practices of the business firm are more possible to effect the environment as
well as stakeholders in which the firm works. In recent times, awareness of the brand have
enhanced among the common people in respect the effectual working which need to be
promoted in the environment of the business. As there are several firm that do not abide
the ethical activities and policies which lead to having the negative effect on the
environment as well as society. Hence, this has became more essential to enhance
awareness as well as follow the corporate social responsibilities in order to work more
effectively which will lead to the long term success of the business.
7
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Chapter Two: Literature Review- 2000 words
2.1 Introduction of Literature Review
A literature review examines books, conference activities, scholarly articles and
other several resources that are related to the specific issue, element of study or the area of
theory as well as gives context to use for the dissertation in order to understand and
identify the past research. In addition to this, research tells a story and the current literature
which assist people finding in which they are in the story presently. This is up to such writing
a report or dissertation in order to proceed that particular topic with the latest study as well
as new ideas and perspectives but researcher should be initially be more acquainted with
the story before researcher can move ahead.
2.2 Main Body (with Headings and Sub-headings)
Theme 1: What is the role of line managers and leaders in employee
development?
In accordance to the Eliza Paul 2020, A line manager is the worker that
majorly maintains and manages other workers as well as procedure while
responsible to the senior level manager (Molitor, and et.al., 2018),. These managers are
assigned with attaining t he business objectives in the particular operational line of
the firm. In addition to it, the line manager is obliged for managing workers to make
sure effectual implementation of the strategies and goals of the company. A line
manager is obliged for monitoring and managing the workers in order to attain the
goals. Line managers plays an essential role in linking management with the staff
and they also give more motivation, instruction, guidance and feedback to the
workers on the regular manner. The responsibilities of executing the techniques are
possessed with these managers that make sure that techniques as well as strategies
that are made upper level management are utilized in an appropriate way.
In addition to it, line managers are obliged for designing as well as executing,
by their resources, policies of the firm related to the workers and activities in the
alignment in the core values and objectives of the business. The role of the effectual
line manager in development of the workers is mentioned below in brief:
2.1 Introduction of Literature Review
A literature review examines books, conference activities, scholarly articles and
other several resources that are related to the specific issue, element of study or the area of
theory as well as gives context to use for the dissertation in order to understand and
identify the past research. In addition to this, research tells a story and the current literature
which assist people finding in which they are in the story presently. This is up to such writing
a report or dissertation in order to proceed that particular topic with the latest study as well
as new ideas and perspectives but researcher should be initially be more acquainted with
the story before researcher can move ahead.
2.2 Main Body (with Headings and Sub-headings)
Theme 1: What is the role of line managers and leaders in employee
development?
In accordance to the Eliza Paul 2020, A line manager is the worker that
majorly maintains and manages other workers as well as procedure while
responsible to the senior level manager (Molitor, and et.al., 2018),. These managers are
assigned with attaining t he business objectives in the particular operational line of
the firm. In addition to it, the line manager is obliged for managing workers to make
sure effectual implementation of the strategies and goals of the company. A line
manager is obliged for monitoring and managing the workers in order to attain the
goals. Line managers plays an essential role in linking management with the staff
and they also give more motivation, instruction, guidance and feedback to the
workers on the regular manner. The responsibilities of executing the techniques are
possessed with these managers that make sure that techniques as well as strategies
that are made upper level management are utilized in an appropriate way.
In addition to it, line managers are obliged for designing as well as executing,
by their resources, policies of the firm related to the workers and activities in the
alignment in the core values and objectives of the business. The role of the effectual
line manager in development of the workers is mentioned below in brief:

 Attracting and engaging talent – Engaging and attracting people in the
company is the vital role which is possessed by the line managers. Filling the
vacant job positions by hiring the talented and skilled employees. In context to
the company Morrisons, managers of the company focuses on providing
appropriate training in order to enhance level of their skills as it will assist in
improving capabilities in order to perform their work.
 Setting work expectations – One of the main role of the line manager is is
defining the expectations of the work, creating key performance area for the
workers in the team. Regular evaluation and monitoring the progress as well
as working of the task (Mezei, and Kareem, 2018). In relation to the Morrisons,
managers need to communicate the status of all the objectives to the workers,
solving their issues in executing the strategies of the company, determining
reports and taking appropriate action in the time of the deviation as well as
non accomplishment of the objectives. Executing the quality control for every
processes.
 Better the engagement of the employee – Line managers has an essential
role in bettering the engagement of the workers around the operating teams.
In addition to it, higher level management makes more demand in front of the
managers in order to manage high level of engagement of the workers as well
as human resource professionals that are creating several of the techniques
in order to involve the leaders in engaging the workforce. Engagement of the
workers has the major effect on the performance of the employees as well as
their development.
 Effectual communication – Communication is of the most essential thing for
the success of the company. Effectual line manager ensures that relevant
data and information are given to the members of the team. So in accordance
to the company Morrisons, regular sharing has assisted them in encouraging
and maintaining the team which is beneficial for the enhanced productivity of
the workers. Also, it can assist in innovation and assisting the worker to
possess more stake in the company which is advantageous for the employees
in their professional development.
9
company is the vital role which is possessed by the line managers. Filling the
vacant job positions by hiring the talented and skilled employees. In context to
the company Morrisons, managers of the company focuses on providing
appropriate training in order to enhance level of their skills as it will assist in
improving capabilities in order to perform their work.
 Setting work expectations – One of the main role of the line manager is is
defining the expectations of the work, creating key performance area for the
workers in the team. Regular evaluation and monitoring the progress as well
as working of the task (Mezei, and Kareem, 2018). In relation to the Morrisons,
managers need to communicate the status of all the objectives to the workers,
solving their issues in executing the strategies of the company, determining
reports and taking appropriate action in the time of the deviation as well as
non accomplishment of the objectives. Executing the quality control for every
processes.
 Better the engagement of the employee – Line managers has an essential
role in bettering the engagement of the workers around the operating teams.
In addition to it, higher level management makes more demand in front of the
managers in order to manage high level of engagement of the workers as well
as human resource professionals that are creating several of the techniques
in order to involve the leaders in engaging the workforce. Engagement of the
workers has the major effect on the performance of the employees as well as
their development.
 Effectual communication – Communication is of the most essential thing for
the success of the company. Effectual line manager ensures that relevant
data and information are given to the members of the team. So in accordance
to the company Morrisons, regular sharing has assisted them in encouraging
and maintaining the team which is beneficial for the enhanced productivity of
the workers. Also, it can assist in innovation and assisting the worker to
possess more stake in the company which is advantageous for the employees
in their professional development.
9
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 Making prosperous working bond – This has been understood that if the
line managers of the respective firm spends more time with their members it
helps them in increasing their productivity and morale as well. As this will
assist the company Morrisons in the long term betterment of the firm as well
as for the workers as they will be more satisfied with the working environment
so ultimately it will lead to their success and growth in professional life.
Theme 2: What is the importance of talent management in the Morrisons?
As per the Mona Momtazian, 2021, Talent management is the method of managing
the resources in order to assist them achieve their professional goals and objectives.
This is the inbuilt element of the human resource which permits the firm to manage,
acquire, develop as well as retaining more critical resources. All the business firm
thrives to engage and retain the top and most talents workers in order to better the
efficiency of the business and increase their rate of interest (Stacho, Stachová, and
Cagáňová, 2018). Commonly workers also look for amend the working experience,
sufficient exposure of the business as well as more enhanced career opportunities.
Talent management is the operation of the human resource department which assist
in aligning the firm's long term objectives with the motivation of the worker.
Appropriate practice of the talent management also reduces the unplanned
attrition. Several prosperous company appropriately invest in the engagement of the
workers by their meaningful goal setting, transparent interaction as well as regular
reward and recognition. Importance of talent management in the Morrisons is
mentioned below briefly:
 Attracting quality talent – Management of the Morrisons recruiting the
skilled as well as capable workers that are there. At the time when they have
the strategic talent management, management are more capable to make a
the firm brand that basically gains more ideal talent which give the outcomes
in the increased level of the business productivity and performance as it will
lead to the long term growth and success of the company.
 Enhanced performance of employee – This is convenient to understand the
suitable fit workers instead of than taking more decisions in the process of
recruiting that does not function towards the appropriate organizational
strategy. It can lead to low performance management problems as well as
line managers of the respective firm spends more time with their members it
helps them in increasing their productivity and morale as well. As this will
assist the company Morrisons in the long term betterment of the firm as well
as for the workers as they will be more satisfied with the working environment
so ultimately it will lead to their success and growth in professional life.
Theme 2: What is the importance of talent management in the Morrisons?
As per the Mona Momtazian, 2021, Talent management is the method of managing
the resources in order to assist them achieve their professional goals and objectives.
This is the inbuilt element of the human resource which permits the firm to manage,
acquire, develop as well as retaining more critical resources. All the business firm
thrives to engage and retain the top and most talents workers in order to better the
efficiency of the business and increase their rate of interest (Stacho, Stachová, and
Cagáňová, 2018). Commonly workers also look for amend the working experience,
sufficient exposure of the business as well as more enhanced career opportunities.
Talent management is the operation of the human resource department which assist
in aligning the firm's long term objectives with the motivation of the worker.
Appropriate practice of the talent management also reduces the unplanned
attrition. Several prosperous company appropriately invest in the engagement of the
workers by their meaningful goal setting, transparent interaction as well as regular
reward and recognition. Importance of talent management in the Morrisons is
mentioned below briefly:
 Attracting quality talent – Management of the Morrisons recruiting the
skilled as well as capable workers that are there. At the time when they have
the strategic talent management, management are more capable to make a
the firm brand that basically gains more ideal talent which give the outcomes
in the increased level of the business productivity and performance as it will
lead to the long term growth and success of the company.
 Enhanced performance of employee – This is convenient to understand the
suitable fit workers instead of than taking more decisions in the process of
recruiting that does not function towards the appropriate organizational
strategy. It can lead to low performance management problems as well as
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resentments for the firm Morrisons. This will also make srue that the top
skilled employees in the company stays more engaged as well as motivated.
 Consistent extent of the critical roles – In relation to the Morrisons, talent
management will be more prepared in order to fill gaps in the critical job roles
by identifying the critical skills in the people (Khandelwal, 2021). In simple words,
a firm will possess a regular flow of staff in order to fill the essential gaps, that
will make sure that functions are operated more smoothly and the consumers
as well as stakeholders are satisfied. This also refers to the workers are not
pressurizes with more load of work as it can lead to their low performance in
the firm.
 Engaged Workers – A firm can take several regular as well as systematic
decisions regarding the growth as well as development of the workforce, by
making sure which the employees need it have the capabilities and growth
which is needed. Moreover to it, in accordance to the Morrisons, at the time
when there is the genuine method for the growth, worker will feel more
motivated and engaged. So this will assist the talent management of the
company in order to increase the rate of retention and also make sure which
the firm can attain their need and wants of needs.
 Retain top talent – Well organized activities can make enhanced level of
retention in the company. So talent management of the firm manages on
saving the recruitment as well as cost of performance management in the
long period of time.
 Enhanced performance of business – At the time when workers are more
skilled, encouraged and engaged, as they will operate towards the goals of
their business that in turn enhances satisfaction of consumers and the
performance of business.
 Higher satisfaction of the consumers – A well organized way to talent
management of the Morrisons, refers to the broad organizational segregation
and the regular way to the company. So, more integrated systems will lead to
the satisfaction among the workers which is gives the outcome in more
goodwill.
11
skilled employees in the company stays more engaged as well as motivated.
 Consistent extent of the critical roles – In relation to the Morrisons, talent
management will be more prepared in order to fill gaps in the critical job roles
by identifying the critical skills in the people (Khandelwal, 2021). In simple words,
a firm will possess a regular flow of staff in order to fill the essential gaps, that
will make sure that functions are operated more smoothly and the consumers
as well as stakeholders are satisfied. This also refers to the workers are not
pressurizes with more load of work as it can lead to their low performance in
the firm.
 Engaged Workers – A firm can take several regular as well as systematic
decisions regarding the growth as well as development of the workforce, by
making sure which the employees need it have the capabilities and growth
which is needed. Moreover to it, in accordance to the Morrisons, at the time
when there is the genuine method for the growth, worker will feel more
motivated and engaged. So this will assist the talent management of the
company in order to increase the rate of retention and also make sure which
the firm can attain their need and wants of needs.
 Retain top talent – Well organized activities can make enhanced level of
retention in the company. So talent management of the firm manages on
saving the recruitment as well as cost of performance management in the
long period of time.
 Enhanced performance of business – At the time when workers are more
skilled, encouraged and engaged, as they will operate towards the goals of
their business that in turn enhances satisfaction of consumers and the
performance of business.
 Higher satisfaction of the consumers – A well organized way to talent
management of the Morrisons, refers to the broad organizational segregation
and the regular way to the company. So, more integrated systems will lead to
the satisfaction among the workers which is gives the outcome in more
goodwill.
11

Theme 3: What talent strategies can Morrisons implement to attract and retain
people?
In accordance to the Jay Starkman, 2016, Management of Morrisons requires to
match the appropriate people for the in order to make them more engaged,
committed as well as fulfilled to the long term goals of the company.
Organisation should retain as well as attract people that really desires to work
for them (Liu, and et.al., 2020). So as an outcome, the work for making a workforce that
is more engaged, that has been the main motive of interaction. As performance and
productivity is crucial, long term retention is more essential element in the attainment
of the major talent.
Here are few of the strategies Morrisons can implement in order to attract and
retain people which are mentioned below in brief:
 Making a appropriate recruitment plan - Firm need to have consistently
execute a strategic recruitment method for skilled workers. As this plan will
assist in attaining the goals of the business as well as having an edge for the
competitive recruiting environment and they should also do it for all the search
of jobs. Morrison should make a method to give consistent status regarding
the feedback as well as candidates in order to hire leaders or the other
employees.
 Set engagement as well as recruitment – Managers of the talent
management and employees need to make such plan in order to share the
data among the people that are more obliged for the hiring and those
responsible for the engagement of the workers, professional growth and also
other strategies of retention.
 Management should consider branding as the part of recruitment-
Branding is commonly something which an organisation need to focus on at
time when it comes to attaining as well as retaining consumers but
additionally, branding is more essential to the prosperous strategy of
recruitment. Management recruiting brand need to promote the commitment
of the company to the employee oriented working atmosphere and broadcast
the methods which the firm retains and react to the interest of the workers.
people?
In accordance to the Jay Starkman, 2016, Management of Morrisons requires to
match the appropriate people for the in order to make them more engaged,
committed as well as fulfilled to the long term goals of the company.
Organisation should retain as well as attract people that really desires to work
for them (Liu, and et.al., 2020). So as an outcome, the work for making a workforce that
is more engaged, that has been the main motive of interaction. As performance and
productivity is crucial, long term retention is more essential element in the attainment
of the major talent.
Here are few of the strategies Morrisons can implement in order to attract and
retain people which are mentioned below in brief:
 Making a appropriate recruitment plan - Firm need to have consistently
execute a strategic recruitment method for skilled workers. As this plan will
assist in attaining the goals of the business as well as having an edge for the
competitive recruiting environment and they should also do it for all the search
of jobs. Morrison should make a method to give consistent status regarding
the feedback as well as candidates in order to hire leaders or the other
employees.
 Set engagement as well as recruitment – Managers of the talent
management and employees need to make such plan in order to share the
data among the people that are more obliged for the hiring and those
responsible for the engagement of the workers, professional growth and also
other strategies of retention.
 Management should consider branding as the part of recruitment-
Branding is commonly something which an organisation need to focus on at
time when it comes to attaining as well as retaining consumers but
additionally, branding is more essential to the prosperous strategy of
recruitment. Management recruiting brand need to promote the commitment
of the company to the employee oriented working atmosphere and broadcast
the methods which the firm retains and react to the interest of the workers.
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