Staff Motivation Schemes and Employee Retention: Sainsbury's Case

This case study investigates the impact of staff motivation schemes on employee retention at Sainsbury's. It begins by defining motivation and its importance in retaining employees, highlighting the research aim to analyze the effects of motivation strategies on retention levels within the company. The study outlines objectives such as understanding staff motivation concepts, determining the impact of motivation on employee retention at Sainsbury's, and identifying effective strategies to reduce employee turnover and enhance motivation. Research questions focus on the concept of staff motivation, its impact on retention at Sainsbury's, and strategies to overcome high turnover. The literature review covers staff motivation, its impact on retention, and strategies for improvement, identifying a gap in numerical data regarding staff motivation schemes. The research methodology employs a positivism philosophy, deductive approach, survey strategy, and quantitative research, utilizing questionnaires for primary data collection from 30 Sainsbury's managers. Findings indicate that staff motivation is essential for organizational success, increases employee commitment and satisfaction, and enhances work quality. The study concludes that motivation is crucial for inspiring employees and developing business profits, recommending that Sainsbury's focus on employee motivation and engagement. The research implies that understanding motivation strategies can improve business performance and employee retention rates.

RESEARCH PROJECT
Impact of staff motivation schemes on employee
retention”. A case study on Sainsbury's

INTRODUCTION
• Motivation refers to the process that focuses over encouraging each
employee in the workplace so that they can perform their roles and
responsibilities in a best possible manner (Adeoye, 2019).
• An organisation puts great effort to motivate and encourage employees
because they are their greatest asset (De Sousa Sabbagha and et. al., 2018).

1.1 Research Aim
To analyses the impact of staff motivation schemes on employee
retention”. A case study on Sainsbury's

1.2 Research Rationale
• The main motive of doing the present investigation is to increase the learning about the
practice of staff motivation strategies within an organisation to retain employees.
• This mainly focuses over carrying out in-depth data about the impact of employee
motivation on the current retention level of the company. It also aims at attaining two
objectives of researcher which are: personal and professional objective (Kafrawi Yunus
and et. al., 2019).

1. 3 Research Objectives
• To understand the concept of staff motivation along with its need and importance
• To determine the impact of staff motivation in enhancing the employee retention
level in Sainsbury
• To investigate effective strategies that can be adopted by Sainsbury to overcome
the issue of high employee turnover and enhancing motivation level of the
employees.

1.4 Research questions
• What is the concept of staff motivation along with its need and importance?
• What is the impact of staff motivation in enhancing the employee retention level in
Sainsbury?
• What are the effective strategies that can be adopted by Sainsbury to overcome the
issue of high employee turnover and enhancing motivation level of the employees?

1.5 Significance of the Research
• The present study is significant because it covers in-depth data about the strategies of motivation in the
organisation (Mamun and Khan, 2020).
• This holds great importance for researchers, students and companies because this will help them in attaining their
own objectives and goals.
• In respect of students, this study will act as one of the resources to clear their
concept about motivation strategies for their academic purpose. In terms of
researchers, this study will act as secondary source and foundation to conduct
their own investigation.

LITERATURE REVIEW
• The Concept of staff motivation along with its need and importance
• According to Adeoye (2019), Motivation is the main activity which is used by
employer to influence and encourage their employees for the purpose of getting work
done and attaining higher productivity.
• It has seen that sometimes employees are leaving organization due to dissatisfied and
demotivation which affected the organizational performance negatively.

LITERATURE REVIEW
• Impact of staff motivation schemes in enhancing the employee retention level in
Sainsbury
• According to Snyder (2019), Motivation refers to activity and process which are used
to fill employees requirement and increase the business performance. In business
organization different types of employees are working continuously who have different
needs and wants which created the challenge for business industry to operate their
business effectively

LITERATURE REVIEW
• To investigate effective strategies that can be adopted by Sainsbury to overcome the
issue of high employee turnover and enhancing motivation level of the employees
• As per view point of Ngozwana (2018), Now a days companies are facing the issue of
increasing employees turnover as if workforces is not satisfied then could leave the
industry that affected the business productivity and profitability. Employee motivation
is the main aspects for each business organization as it influenced people to work
properly and retain at the workplace

Conclusion of literature review
• From the report it can be concluded that motivation is needed at
workplace to influence number of people or employees to manage all
functions and activities. The managers should have proper information
and technology which can be used to develop the business performance.

2.4 Identified literature gap
• The identified literature review gap of the current investigation is that the chosen
number of secondary sources were not effective and efficient in collecting
numerical figures and content about the staff motivation schemes within an
organisation.