BMS501 Project Proposal: Staff Motivation Schemes & Retention

This project proposal investigates the role of staff motivation schemes in employee retention, focusing on a case study of Bentley Motors. The research aims to identify the impact of motivation schemes on employee retention and determine the specific types of schemes used by Bentley Motors to retain and motivate talent. The proposal includes a literature review, highlighting the importance of employee motivation for organizational productivity and addressing the issue of increasing employee turnover at Bentley Motors. It outlines the research methodology, employing a positivism philosophy and deductive approach, utilizing a case study strategy with a mono-method choice and cross-sectional time horizon. The proposal concludes by emphasizing the need for employee motivation to retain skilled employees and improve organizational performance, referencing relevant academic sources to support its assertions.

Project Proposal

Contents
Topic: Role of staff motivation schemes to employee retention.....................................................1
INTRODUCTION...........................................................................................................................1
Research aim................................................................................................................................1
Research objectives......................................................................................................................1
Research questions.......................................................................................................................1
Research Methodology ...............................................................................................................3
ACTIVITIES AND TIMESCALE .................................................................................................4
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

Topic: Role of staff motivation schemes to employee retention.
INTRODUCTION
The research methods is the strategy, process, and techniques that used to collect data,
and analysis of information that can help to develop understanding and manage all working. This
is important for a researcher to analysis what is happening around and how to gather information.
Personal and professional skill is defined as ability of an individual that used to conduct research
on particular issue and resolve it effectively (Durham, Yingling, and Hershberger, 2019). The
present report is based on increasing employee turnover in organization that affected business
negatively. The report covers different methods that being used to improve learning and resolve
issues.
Research aim
To identify the role of staff motivation schemes to employee retention. A study on Bentely
Motors.
Research objectives
 To determine the role of motivation schemes in Bentely Motors..
 To determine types of motivation schemes used by Bentely Motors to retaining and
motivating talent.
Research questions
 What is the role of motivation schemes in Bentely Motors?
 What are types of motivation schemes used by Bentely Motors to retaining and motivating
talent.
Background of the research
Employees are the assets of organization who understand their roles and responsibilities
then perform their working. This is important for each employer to know what their employees
wants and how they could be satisfied. Employee retention refers to ability and skills of an
industry that used to satisfied the people and gets work done. Bentley Motors is the large size
auto mobile sector that manufacture different model of cars by using new technology and
innovation that can help to increase sales. It has seen that employee turnover is increasing day by

day due to lack of motivation schemes and employee satisfaction that directly affected
organizational working (Dechawatanapaisal, 2018).
Rationale of Research
The reason behind conducting this research is to develop their personal and professional
context. In relation to personal, communication, leadership and motivational skills that can hep
to manage their task. The professional aspects helps to develop understanding about employee
retention and motivation schemes that is used to complete the study and manage work effectively
(Lee and Chen, 2018).
Literature Review
To determine the role of motivation schemes in Bentely Motors.
As per view point of Frederico (2021), Employee motivation is the main activity of
business industry that is used to influence number of employees at the workplace and gets work
done. The role of motivation in organization is important as number of people gets ready to work
continuously and collectively for the purpose manage their work. Employees are the main assets
of organization as they have contributed in industry activities and complete their performance by
managing each task. In relation to Bentley Motors, organization is facing the issue of increasing
employee turnover that hampered production and selling functions. The motivation became most
important for organization as it can satisfy their staff and retain them for long period so that they
work continuously. This can help to organizational development by managing their working and
functions appropriately.
To determine types of motivation schemes used by Bentely Motors to retaining and motivating
talent.
According to Gill, (2022), Motivation schemes also knows as strategy that is used by
employer to understand the problems of their staff and provide satisfaction that can help to
develop organizational productivity. Motivation and retention is the activity of solving
employee's issues and retaining staff at the workplace that supports to improve business
productivity. There are different motivation schemes that can be used by Bentley Motors to
motivate and retain their staff. Training and development is the important scheme that is used to
provide training to existing and new staff who is working in organization and manage their work.
Reward and benefits is another motivation strategy which used by management of chosen
organization to provide rewards to their well performer staff and motivate them to work more

productively that supports to improve business performance. The comfortable working
environment is also a motivation schemes that is used by management to inspire their staff to
work effectively in changing environment by managing all work and increase business
performance.
Research Methodology
Research philosophy – The philosophy of research relates to principles and activities
that is used by researcher to gain knowledge about particular topic. In other words, philosophy is
the practice or method in which data about a phenomenon can be gathered. This involves
interpretivism and positivism. In relation to current research, positivism philosophy is used by
researcher to gain knowledge about schemes of motivation.
Research approach – This can be explained as process of starting and completing a
project on the basis of collected data. This involves deductive and inductive approach. In relation
to current research, deductive approach is being used by researcher that can help to collect
information about different schemes to motivation that uses by Bentley Motors to retain their
staff by resolving issues (Lin, 2019).
Research strategy – To start and managing work there is need to have planning that
states ways how to attain business objectives. The researcher should have proper planning to
conduct research and manage the data. The strategy of research are interview, survey, case study,
and others which can be used in collection of information. In relation to current research, case
study is used by researcher that can help to know role of motivation and its important to retain
staff.
Research choices – To complete any task and work there is need to select best option
which can help to develop understanding about particular topic and maintain productivity. This
involves mono, mixed, and multi-method of choices. In relation to current research, mono
method has been used by researcher to collect information and manage the work effectively.
Time Horizon – This method is related to time that states how work will be complete in
fixed period and manage the work. This considers cross sectional and longitudinal. The
researcher will use cross sectional horizon to gather information about particular topic (TURES,
2019).

ACTIVITIES AND TIMESCALE
Technique & procedures – This can be determined as technique and process that is used
to complete study. This consider qualitative and quantitative technique that is used to complete

research. In relation to, quantitative technique is used by researcher to collect information (Bake,
2019).
CONCLUSION
From the report, it can be concluded that employee motivation is needed at the workplace
as it helps to retain skilled employees and gets work done. Th researcher has been used deductive
approach, and positivism philosophy that develop understanding and skills about role of
motivation and retention that increase organizational performance.

REFERENCES
Durham, M. L., Yingling, C. and Hershberger, P. E., 2019. Accelerating improvement of a
doctor of nursing practice project proposal course using quality improvement
methods. Journal of Nursing Education. 58(5). pp.306-311.
Frederico, G. F., 2021. Project Management for Supply Chains 4.0: A conceptual framework
proposal based on PMBOK methodology. Operations Management Research. 14(3).
pp.434-450.
Gill, K. G., 2022. Experimental Forests project proposal and record form metadata.
Lin, F. X. Y., 2019. CSE291G Project Proposal.
TURES, R. S. A., 2019. REPORT ON THE PROFESSIONAL PROJECT PROPOSAL (Doctoral
dissertation, SCRIPPS COLLEGE).
Bake, M., 2019. The importance of leadership and employee retention. Radiologic
technology. 90(3). pp.279-281.
Dechawatanapaisal, D., 2018. Employee retention: the effects of internal branding and brand
attitudes in sales organizations. Personnel Review.
Lee, L. and Chen, L. F., 2018. Boosting employee retention through CSR: A configurational
analysis. Corporate Social Responsibility and Environmental Management. 25(5).
pp.948-960.
Durham, M. L., Yingling, C. and Hershberger, P. E., 2019.Frederico, G. F., 2021.Gill, K. G.,
2022.Lin, F. X. Y., 2019.TURES, R. S. A., 2019.Bake, M., 2019Dechawatanapaisal, D.,
2018. Lee, L. and Chen, L. F., 2018.