Pearson BTEC HND Business Research Project: Motivation and Retention

This research project outline examines the influence of motivation on staff retention within an organization, using Marks and Spencer as a case study. The outline includes a background on the importance of staff retention, a rationale for the research, and the aim and objectives of the study. The aim is to understand the influence of motivation on staff retention, with objectives focusing on understanding motivation, the significance of staff retention, and assessing the role of motivation in staff retention at M&S. The research methodology involves both secondary and primary data collection, utilizing questionnaires distributed to 50 employees of Marks and Spencer, and the data will be analyzed using a qualitative method of thematic analysis. References to relevant literature are also provided. The project aligns with the requirements of a Pearson BTEC HND Business - Level 5 course, with a focus on formulating research specifications and implementing the research project within agreed procedures.

RESEARCH PROJECT
(Outline)

TABLE OF CONTENTS
Background..................................................................................................................................1
Rationale of the Research............................................................................................................1
Aim and Objectives.....................................................................................................................1
Research Methodology................................................................................................................1
REFERENCES................................................................................................................................2

RESEARCH OUTLINE
Background
Staff retention is an important aspect for the growth of organization. It helps in creating a
positive working environment and reduces employee replacement cost for the organization. In
order to maintain the staff retention, it is important for entity to satisfy its employees to boost
their morale (Basford, Tessa and Lynn Offermann, 2012). The productivity of organization also
gets increased when employees are satisfied as they become dedicated towards the work.
Rationale of the Research
Present research holds a great importance for the managers as it will help in assessing the
motivation level of employees and its impact on their decision of switching job. The purpose of
this study is to understand various factors related to motivation which can help in assessing the
motivational factors that prove to be the best for employees in organization (Lazaroiu and
George, 2015). The researcher does not have adequate knowledge regarding importance of staff
retention in company which can be judged through this research project.
Aim and Objectives
Aim - To understand the influence of motivation on staff retention in organization: A case study
on Marks and Spencer
Research objectives
 To understand the concept of motivation and related factors
 To understand the significance of staff retention in profitability of Marks and Spencer
 To assess the significance of motivation in staff retention in M&S
Research Methodology
Both secondary and primary sources will be used to collect data for the present research
study. The data will be collected from 50 employees of Marks and Spencer. Close ended
questionnaire method will be used to gather the data. Qualitative method of data analysis
technique will be used to analyse the information through thematic analysis. It will help in
reaching to reliable data collection and authentic results.
1

REFERENCES
Books and Journals
Basford, Tessa E., and Lynn R. Offermann. "Beyond leadership: The impact of coworker
relationships on employee motivation and intent to stay." Journal of Management &
Organization 18, no. 6 (2012): 807-817.
Lazaroiu, George. "Employee Motivation and Job Performance." Linguistic and Philosophical
Investigations 14 (2015): 97.
2