Effective Motivation Techniques for Jack Store: A TESCO Report

This report provides an in-depth analysis of motivation techniques applied at Jack Store, a new venture under TESCO, focusing on enhancing employee performance in the competitive UK retail market. The report explores two key motivational theories: Maslow's Hierarchy of Needs and Herzberg's Two-Factor Theory, detailing their practical applications within the context of Jack Store. Maslow's theory is examined in terms of how the company can fulfill physiological, safety, social, esteem, and self-actualization needs of its employees through various strategies like providing competitive salaries, ensuring job security, fostering social gatherings, offering recognition, and providing training opportunities. The report also covers Herzberg's theory, differentiating between hygiene factors and motivational factors, and illustrating how Jack Store can improve working conditions, compensation, and delegate responsibilities to enhance employee satisfaction and productivity. The report concludes that the effective application of these theories is crucial for achieving organizational goals and maintaining a motivated workforce, thereby contributing to the success of the Jack Store initiative.

Motivation Techniques
of Jack

Table of Contents
INTRODUCTION...........................................................................................................................3
Motivation and its Importance.........................................................................................................3
Maslow's Need Hierarchy Theory...............................................................................................3
Herzberg Theory.........................................................................................................................4
CONCLUSION................................................................................................................................5

INTRODUCTION
The present report is about Jack Store new launch of TESCO which will offer discounted
products within store in order compete rivalry within UK Kingdom. TESCO is one of largest
supermarket of UK which have huge customer base. In order to maintain its value among
customers the company have taken initiative to discounted products to customers for influencing
their interest at extent level towards them. For executing activities of these stores it's manager
have decided to motivate employees so that they can work effectively in new stores. This project
will provide explanation about two motivation technique theories and application as well with
context to TESCO.
Motivation and its Importance
Motivation is basically termed as reason which influences individual to behave or act in
certain situation in the particular manner. Individual can gain motivation from anywhere that
means from their core needs or by observing others success. It is highly important for every
business association to motivate its existing workforce at regular basis in order to improvise their
performance as the requirement (Alam and Raut-Roy, 2019). With reference to current case
scenario, it is highly important for the manager of Jack Store to motivate existing workforce of
TESCO for motivating them to work for established and smooth functioning of this new store. In
this regard, the respected management team made use two main motivational technique named as
Maslow's need hierarchical theory and Herzberg theory for motivating their workforce in
lucrative manner. Both the motivational theories along with its application with respect to the
case of Jack Store is stated in below section in effective manner.
Maslow's Need Hierarchy Theory
This motivational theory is mainly based on needs of individual. It states that individual
can only get satisfied after fulfillment of their basic needs. The same satisfaction will be attained
by this person after fulfillment of higher needs that relies between the above range of basic
needs. Maslow's theory has 5 stages which includes Physiological needs, safety and security
needs, social needs, esteem needs and self-actualization (Baker and et. al., 2019). It can be said
that if any company wishes to motivate its employees then they are expected to firstly fulfill
initial need and then move forward towards another one for enhancing level of motivation.
Application of theory

Physiological Needs: This need basically covers survival needs of individual that
includes nutrition, clothing and shelter. In context of TESCO, manager of this company will
provide salary to its employees at weekly basis so that they can effectively fulfil their basic
needs.
Safety and Security Needs: Manager of TESCO will ensure that all medical amenities
and insurance associated documents remains updated so that employees could remained assured
that they are safe within the company.
Social Needs: In order to meet this need, manager of TESCO will conduct several get
together and occasional party at workplace so that employee could develop their relationship as
well as belongingness with the colleagues. This will motivate them to work in effective manner.
Esteem Needs: For covering up this need manager of the TESCO will analyze
performance of employees first and then motivate them by providing them award and other
recognition activities for motivating them in effectively (Quadri, 2019).
Self-Actualisation Needs: In this, employees can get motivated by manager of TESCO
by showing them several opportunities towards self development. Manager also provides regular
based training to employees so that they can work effectively within Jack Store.
Advantage and Disadvantage of Maslow's Hierarchical need theory
Advantage: The core advantage of this theory is its clearer and simpler instruction to
manager that how they can easily motivate workforce by fulfilling these needs one after another
as per the mentioned stages.
Disadvantage: It does not applies effectively with distinct personality people which
might be taken as the failure of the theory.
Herzberg Theory
Herzberg theory was given by American psychologist named as Frederick Herzberg. The
psychologist have mentioned respective theory as Herzberg two factor theory that is hygiene
factor and motivation factor (Amankwah-Amoah and Osabutey, 2019). Hygiene factor includes
jib security, working condition, firm policy etc whereas motivating factor includes
responsibilities, recognition, achievement, growth and advancement opportunities etc. It can be
said that there are probable chances that employees could sustain in company even when hygiene
factor are not supportive in company but they will never survive if the motivational factor are
missing in the company.

Application of theory
Hygiene factor: Manager of TESCO motivates its employees at regular basis by
providing good working environment where they can work safely without any sort of issues.
They also prefers to pay salary and other compensatory benefits so that they can fulfill their
sociological needs easily.
Motivational factor: In this, manager of TESCO prefers to delegate roles and
responsibilities among employees as per their core skills and capabilities. This boost up
confidence among employees as they are getting work in company according to their
requirement only (Hoang, Barnes and Munroe, 2019). Along with this, attractive rewards and
recognition are also provided to employees in timely manner. Incorporation of both within
TESCO will help them in motivating employees so that they will place maximum efforts in the
establishment of Jack Stores work.
Advantage and Disadvantage of Herzberg Theory
Advantage: the main benefit of this theory is that it allows company to focus on specific
problems of employees which could be further addressed by manager as per the requirement.
Disadvantage: It simply ignores other factors that might dissatisfy or demotivate
employees which directly results in the decline of employees performance.
CONCLUSION
From the above stated information, it is determined that motivation is considered as the
core integral part of company which helps them in boosting up employees performance in
rightful manner. Incorporation of correct motivation technique or theories at workplace helps
employees in attaining organizational goals and objectives in quicker manner. Usage of
Maslow's Hierarchical theory helps company in fulfilling basic needs of employees in such a
manner that ultimately influences them to place their maximum efforts in organizational work.

REFERENCES
Books and Journals
Alam, S. and Raut-Roy, U., 2019. Evaluating the Effectiveness of Reward Strategy at Tesco:
Evidence from Selected Stores in UK. Indian Journal of Industrial Relations, 55(1).
Baker, T. L. and et. al., 2019. Discount venture brands: Self-congruity and perceived value-for-
money?. Journal of Business Research.
Quadri, A. A., 2019. Employees perception on effective reward system and motivating incentives
to enhance performance in Irish owned restaurants: A case study of reward
management system in Comet Restaurant Dublin (Doctoral dissertation, Dublin
Business School).
Amankwah-Amoah, J. and Osabutey, E. L., 2019. New challenges and opportunities in the
global marketplace: learning from developed-country multinationals’
failures. International Studies of Management & Organization, pp.1-14.
Hoang, D., Barnes, C. and Munroe, O., 2019. Management of traditional retail markets in the
UK: comparative case studies. International Journal of Retail & Distribution
Management, 47(5), pp.530-551.