Starbucks Leadership: Motivation Theories and Application Case Study

This case study examines the concept of motivation and its various theories within the context of Starbucks, a well-known global coffee brand. It discusses the importance of motivation in enhancing brand value and business expansion. The report defines motivation, differentiating between intrinsic and extrinsic types, and explores motivational theories such as incentive theory and Maslow's hierarchy of needs. Incentive theory focuses on rewards and recognition, while Maslow's hierarchy emphasizes fulfilling basic needs to achieve self-actualization. The study recommends that Starbucks' human resources department utilize Maslow's hierarchy to understand and meet the needs of their workers, thereby improving their performance and organizational stability. The case study concludes that motivation is vital for effective management and increased productivity and recommends focusing on employee needs to foster a valued and engaged workforce.

A Case study on
Starbucks

Contents
INTRODUCTION...........................................................................................................................5
TASK ..............................................................................................................................................5
What is motivation ?....................................................................................................................5
Explain various motivational theories :......................................................................................5
1.Incentive theory – ....................................................................................................................6
2.Maslow hierarchy level of want theory – ...............................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
In an organisation structure the most essential factors are required which plays a important
role in business concern in order to enhance the brand value of the company and expand the
business in global countries. It includes various things like motivation, strategy, compensation
and many others (Bianchi and et,. Al.,2019.). This report is based on Starbucks which is well
known brand in worldwide as it deals in coffee and cookies and many other products. The
company was founded in 1971 by Gorden bowker and jerry beldwani . its headquarter is in US
Washington. The company serves services in various countries. In this report will cover the
concept of motivation and their theory further it will recommended the best theory which is
suitable motivataional strategy which is effected for business.
TASK
What is motivation ?
It refers to the process that initiates guides and controls goal or oriented behaviours. It
includes emotional , social, and cognitive forces that activates behaviour. It also consider
goals directed actions and success of the business (Rita, Brochado, and Dimova, 2019). The
benefits of this are it improves the efficiency of people as they operate to attain goals as well
as it assist in taking actions. it have two types which are described in below:
1. Intrinsic motivation – this refers to the kind of encourage that comes from inside of
the person by their mindset and behaviour of them. It involves crossword puzzle and
issue resolving task. It is little hard job to perform in the organisation (Muntz, and
Dormann, 2020).
2. Extrinsic Motivation – These kind of encouragement comes from the outside of the
individuals it involves rewards, compensation, appraisal, recognition and many more
that is being provided in order to motivate person to improve their ability of performing
(Sansone, and Tang,2021).
Explain various motivational theories :
A theories can help management units to analyse the best way to attain a business goal or
operations towards a results. Successfully implementation of motivation theory can also
assist managers to supports their workers more efficiently. This helps organisation in

increasing their productivity, which can grow their total profits. The various theories are listed
in below.
1.Incentive theory –
This model suggest people feel motivated by reinforcement,recognition, incentives
and rewards. It also proposes that people may display some behaviours in regards to
attain goals to achieve a particular action or receive a reward. In below some
illustration of incentives theories are:
Bonus – it is a rewards organisagtion can provides to an workers based on their
performance levels on their in time duration (Belo, 2021).
Praise – this is helpful in one in one conditions, like as quarterly workers feedbacks.
The management can parise the man power by providing positive reviews according
to their performance, which may create the relationship with employees and promote
trust.
Opportunity – giving opportunities just as paid training or continuing education
may give your team an incentive to grow their knowledge in a particular fields and
improved their abilities.
Promotion - This provides an opportunity for career advancement is often one of
the most attractive incentives for single can offer due to it can give an workers
feeling important and growth. It may involve an advance an high designation and
profile , a new job title .
2.Maslow hierarchy level of want theory –
It is a theory of psychological theory that designs the kinds of needs a person must
meet in order to progress to more difficult wants. It consist a five parts which is
related to the needs of an individuals. Further discuss in below (Stewart, Nodoushani,
and Stumpf, 2018).
Psychological needs – this is first needs of this hierarchy it includes basic needs that
is essentially required in living a life. Just as air, food and many others. These are the
basic needs that is requires to live life happily.
Safety needs – this is second level which refers to feel protected. In the workplace
this requires may align with workers feelings secure in the working company and
feeling valued in the operations.

Socialization needs – to fulfil the social needs, staff may strive for their co workers
to accept them, seek to create friendship at workplace or job units to feel a sense of
belonging. A workplace may satisfy this wants by making opportunity for staffs to
bonding by having team building activities.
Esteem needs – this often reaches this level by having recognition, which can assist
them feel confident in their operations and grow their self esteem. Recognition their
attainments in their operations and giving positive feedbacks are two ways that can
use to aid in creating an workers self recognition (Fallatah and Syed, 2018).
Self actualization - this is last stage where workers may seek to attain hard long
term or personal objectives. It may also feel motivated to finish workplace goals
successfully.
Recommendation :
It is recommended from the study of the motivation theory, that human resource of the
Starbucks must utilise the maslow hierarchy in order to motivate their workers as it
implies and understand the need of the individuals and helps the management of fulfil
the wants of workers. It improves the ability of the workers as their needs are satisfied
they give their best in the organisation and increase their stability of working.
CONCLUSION
From above report it is concluded that the motivation plays a vital role in business as it has a
various theory that helps management in making the operations more effective and progressive.
It improves the capability of the workers that are useful in future and directly hits the
productivity of the organisation, as recommended in above for Starbucks human resource to
utilise the maslow hierarchy need to motivate the workers so that they can feel valued in the
company.

REFERENCES
Books and Journals
Belo, D., 2021. The merits and limitation of incentive theory in application to gray zone conflicts.
Bianchi, D., and et,. Al.,2019. Individual differences and developmental trends in sexting
motivations. Current Psychology, pp.1-10.
Fallatah, R.H.M. and Syed, J., 2018. A critical review of Maslow’s hierarchy of needs. employee
motivation in S
Muntz, J. and Dormann, C., 2020. Moderating effects of appreciation on relationships between illegitimate
tasks and intrinsic motivation: A two-wave shortitudinal study. European Journal of Work and
Organizational Psychology, 29(3), pp.391-404.
Rita, P., Brochado, A. and Dimova, L., 2019. Millennials’ travel motivations and desired activities within
destinations: A comparative study of the US and the UK. Current Issues in Tourism, 22(16),
pp.2034-2050.
Sansone, C. and Tang, Y., 2021. Intrinsic and extrinsic motivation and self-determination theory.
Motivation Science, 7(2), p.113.
Stewart, C., Nodoushani, O. and Stumpf, J., 2018, July. Cultivating employees using Maslow's hierarchy
of needs. In Competition Forum (Vol. 16, No. 2, pp. 67-75). American Society for
Competitiveness.
Zuo, J., Lu, W. and Jia, C., 2021. Relationship Between the Cultivation and Incentive Mechanism of
Senior Educational Talents. International Journal of Emerging Technologies in Learning, 16(22).