Motivation Theories: Analysis & Application at Lucky Generals

This report explores motivation theories and their application within Lucky Generals, a London-based advertising and marketing company. It delves into Maslow's hierarchy of needs and Mayo's motivation theory, examining how managers can leverage these frameworks to enhance employee engagement and productivity. The report highlights the importance of fulfilling employees' physiological, safety, social, esteem, and self-actualization needs, as well as fostering better communication, manager involvement, and teamwork. Internal factors such as work culture and leadership style, alongside external factors like employee skills and values, are considered in shaping employee behavior and performance. The analysis concludes that motivation is crucial for organizational success, and effective implementation of motivational strategies can significantly improve employee performance and drive the achievement of organizational goals. Desklib provides access to this and other solved assignments to aid student learning.

Assessment

Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
TASK 2 ...........................................................................................................................................1
CONCLUSION ...............................................................................................................................4
Recommendation ............................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Motivation refers to the process which guide, initiates and encourage employees to
perform with their full potential to complete the organisation goals successfully. The employees
are the main assets for any company to achieve the business growth and success. The managers
of organisation can motivate employees by providing them better work place, recognition,
rewards, initiative, growth opportunities and many more to improve overall performance.
Motivated employees give their full dedication and improve their skills or knowledge to perform
their task efficiently(Alsawaier, 2018). To define the concept of motivation the chosen
enterprises is Lucky Generals. It is located in London which provides advertising and marketing
services to the people.
The report covers theories of motivation and its application in the modern workplace.
TASK 1
Covered in PPT
TASK 2
Motivation is the key element to improve the behaviour, dedication and quality of
performance of the employees toward the accomplishment of organisation goals. In Lucky
Generals the manager used various motivation theories to encourage and support the staff
members so they give their full potential for their personal as well as organisational goal.
Motivation theories refers to the research of understanding about what drives the
employees to perform their task for the achievement of organisation goal (Breaugh, Ritz and
Alfes, 2018). Through applying the motivation theories the HR manager of Lucky Generals
encourage employees to become profitable and more productive. The motivation theories which
are used by manager of Lucky Generals are mentioned below-
Maslow's hierarchy of need theory
It is most common theory of motivation that defines the five stage of human needs which
dictate the behaviour and action of an individual. It includes five needs such as physiological,
safety, love and belonging, esteem and self actualisation which leads the employees engagement
and dedication. The manager of Lucky Generals use this theory to inspire their team members by
accomplishing their needs. It is often shown in pyramid shape of needs as well as the basic needs
at bottom when it is met then the manager full fill the important needs which shows at top.
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Physiological- It refers to the basic and primary needs such as shelter, water, food and
sleep which an individual need to survive. The manager of Lucky Generals provides better work
environment and fulfil the basic needs of every employees by providing them better place to live,
rest for relaxation and lunch break so they feel fresh and energetic to complete the task with
more dedication.
Safety- It refers to the safety and security needs of the employees as they feel secure
while working in an organisation (Chamberlin, Yasué and Chiang, 2018). The manager of Lucky
Generals provides healthy environment to employees as well as try to make them comfortable in
the organisation. Also, they must provide income security, job safety, safety from harmful
substance, violence and many more. So they give their full potential and increase the
productivity and performance to achieve future success without the fear of losing job and
sickness.
Love and belonging- In this level of needs the employees wants family, love, friendship
and sense of belonging to retain in the company. In Lucky Generals, the manager try to make
healthy and friendly relationships among employees by giving them chance as well as better
communicating with them so they share their problem easily. Also, they try to generate team
sprite among members for better coordination in task so they cannot feel depressed or left out
while performing their task or job in the organisation.
Esteem- This need concerned with the employees respect, status and sense of recognition.
The managers of Lucky Generals guide and dictate the employees behaviour toward the goal of
organisation by giving them opportunities as well as listening their ideas for better work.
Moreover, they also encourage their efforts by giving them rewards, bonus, incentives ,
recognition and promotions so they feel motivated and improve their performance for future
growth.
Self actualization- In this level the employees fulfil their basic needs and then they seek
their personal development as well as want to become professional in their given job role
(Murnieks, Klotz and Shepherd, 2020). In Lucky Generals, the manager provides several
training and development program as per the need of every employee by organising seminars,
conference and so on. So the employees learn new things and improve their skills, knowledge or
experience to perform their task well in future.
Mayo motivation theory
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The Mayo motivation defines that the manager must listen and more interact with employees so
they feel comfortable and more engaged in the working. Also, they must take interest in their
health, mental condition, treating them as they are also important part of the organisation which
contribute in the success of business. In Lucky Generals, the managers gives opportunities to
their employees to share their ideas, opinion to perform the task in a better manner as well as
assuring that each member interacting and enjoying working with other members in a team to
attain the team goal efficiently. The Mayo theory in reference to Lucky Generals are given
below-
Better communication- In Lucky Generals, the manager interact or communicate with
employee on daily basis to know or monitor about their working process, ideas and mindsets.
Further, they give feedback and suggestions about the quality of their working so the team
members improve their skills or performance to enhance the productivity and profitability of
company to attract more customers.
Greater manager involvement- In Lucky Generals, the manager make efforts to
participate in every member professional and personal life to understand their situation,
professional and personal problems as well as suggest them to overcome from their issues
(Schunk and DiBenedetto, 2020). Further, the manager try to make good relation among
employees so they feel confident or comfortable in the organisation and allow them to take
initiative to lead the task for theit future growth and development.
Working in team or group- The manager of Lucky Generals guide and manage the
member to work as a team and generate good coordination among them so they complete their
group goal with more efficiency before deadline. If the team are large to perform task as one then
they must break them into smalldifferent teams to reduce the complexity and confusion in
working. Early, all the employees work individually which leads overlapping, misunderstanding
and delay in work that affect the productivity of the company and reduce the sale. Further, the
manager make team and assign member as per their skills which improve the culture, efficiency
and profitability of organisation as well as reduce the cost and wastage of resources.
There are various factors in Lucky Generals which affect the action and behaviour of employees
in the organisation. These are internal factors such as work culture, leadership style and job
responsibilities in the company which dictate the employees performance (Rheinberg and
Engeser, 2018). The manager set work culture such as rigid or liberal as per the requirement in
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organisation for the employees so they work with full dedication as well as they can modified
these culture as per level of urgency. Also, employees improve their skills to work in both
culture for the growth of company. The manager of Lucky Generals can adopt good management
style to guide and encourage employees effort to increase the sale and market share of the
company. Also, they must follow divisional structure in their organisation by delegating
responsibilities or authorities as per the job role. So employees work with full potential without
taking extra work load and enjoy their working at work place (Ushioda, 2020). There are also
external factor like ability, communication skills, background and values of employees which
differs from member to member so the manager of Lucky Generals must consider these factors
while communicating and motivating employees in company.
CONCLUSION
As per above information, it is concluded that motivation is most important aspect which
influence the behaviour and performance of employees in organisation. The manager can use
motivational theories to encourage and support the hard work of employees toward the
achievement of organisation goal. By using Maslow or Mayo theories of motivation they can
improve the skills and quality of performance. Also, there are various factors like management
style, work environment and organisation structure which drives the productivity and behaviour
of employees.
Recommendation
The manager of every company must fulfil the basic and necessary needs of employees to
they feel confident and motivated to give their best to achieve success. Also, they provide better
working condition and stress free environment to workers so, they make more efforts to connect
with each other accomplish their team goal as a group. Also they define the rights and duty of
every employees as per their skill or job role for seem less working.
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REFERENCES
Books and journals
Alsawaier, R. S., 2018. The effect of gamification on motivation and engagement. The
International Journal of Information and Learning Technology.
Breaugh, J., Ritz, A. and Alfes, K., 2018. Work motivation and public service motivation:
disentangling varieties of motivation and job satisfaction. Public Management
Review. 20(10). pp.1423-1443.
Chamberlin, K., Yasué, M. and Chiang, I. C. A., 2018. The impact of grades on student
motivation. Active Learning in Higher Education, p.1469787418819728.
Murnieks, C. Y., Klotz, A. C. and Shepherd, D. A., 2020. Entrepreneurial motivation: A review
of the literature and an agenda for future research. Journal of Organizational
Behavior. 41(2). pp.115-143.
Rheinberg, F. and Engeser, S., 2018. Intrinsic motivation and flow. In Motivation and action (pp.
579-622). Springer, Cham.
Schunk, D. H. and DiBenedetto, M. K., 2020. Motivation and social cognitive
theory. Contemporary Educational Psychology. 60. p.101832.
Ushioda, E., 2020. Language learning motivation. Oxford University Press.
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