Motivational Strategies and Employee Retention: Grosvenor House

This project investigates employee retention strategies within the hospitality industry, specifically focusing on the Grosvenor House Hotel in the UK. The research examines the impact of various motivational strategies on employee retention, including training and development programs, and the role of employee satisfaction. The project includes a literature review, research methodologies, data collection, and analysis of findings. Key themes explored are the importance of employee retention for organizational success, the influence of motivational theories, and the benefits of training in enhancing employee performance and brand image. The study uses a survey approach to gather data, analyzing the responses to understand the factors influencing employee retention and offering recommendations for improvement. The conclusion emphasizes the importance of employee retention for organizational success and provides actionable insights for the hospitality sector to improve its employee retention rates.

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Table of Contents
CHAPTER 1....................................................................................................................................1
INTRODUCTION...........................................................................................................................1
1.1 Formulate and record possible research outline specification .............................................1
1.2 Rational for selection of this project.....................................................................................2
1.4 Produce research project specification..................................................................................2
1.5 Draw appropriate procedure plan to have agreed specification............................................2
CHAPTER 2 LITERATURE REVIEW .........................................................................................3
1.3 Critical review of key references based on literature............................................................5
CHAPTER 3 Research methodologies............................................................................................5
2.1 Matching of resources efficiently to research question and hypothesis. ..............................5
2.2 Procedure and proposed research investigation....................................................................5
CHAPTER 4 ...................................................................................................................................6
2.3 Collecting and recording of appropriated data......................................................................6
3.1 using of appropriate research evaluation techniques..........................................................11
3.2 interpretation and analysis of further results. .....................................................................11
Interpretation..................................................................................................................................16
CHAPTER 5 Conclusion & Recommendations............................................................................16
3.3 Recommendation on justified areas for further consideration............................................16
4.1 appropriate media to present outcomes. .............................................................................16
CONCLUSION.........................................................................................................................16
RECOMMENDATION............................................................................................................17

CHAPTER 1
Title- To analyse the impact of motivational strategies onto the retention of employees in the
Hospitality industry of UK- A study on “Grosvenor House hotel”.
INTRODUCTION
In this, employee retention in organisational is possible when they are able to provide
quality services. In the current scenario the performance of enterprise is highly competitive. In
this way, technological advancement is need to process so that enterprise can able to give cut-
throat competition to enterprises in the globally manner. The current market is highly customer
oriented. Organisation need to take the various initiatives in terms to bring sustainable
development in market. The hospitality industry is growing in the fastest manner. The main
objective is to provide effective services so that firm can able to enlarge its profitability and its
productivity. The present report has cover the activities of Grosnever house hotel, this firm is
taking various initiatives in terms to offer quality services so that firm is able to enhance its
profitability. This kind of activities will be helpful in order to promote growth and opportunities.
The employee’s of the hotel need to provide effective training facility so that they are able to
understand the need of customers.
1.1 Formulate and record possible research outline specification
The present research is based on the activities of Grosverner house services, it is
discussing about maintaining the long term employee retention. In this way, firm is taking
various activities as to provide them training so that can become capable of providing quality
services to customers. The long term employee retention is also helpful in order to manage the
brand loyalty in market. This kind of function will be helpful in term to gain long term customer
satisfaction.
Aim
To analyse the impact of motivational strategies onto the retention of employees in the
Hospitality industry of UK- A study on “Grosvenor House hotel”.
Objectives
 To determine the concept of employee retention.
 To identify the impact of motivational theories in retaining employee’s.
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 To analyse the role of training and development in employee retention.
 To recommend strategies for effectively motivate the employees and retain them for a
longer time period.
1.2 Rational for selection of this project.
I have selected this area because I want to gain the depth understanding about
maintaining of the long term employee retention. In this way, I also can have idea about the
things which will help to provide satisfactory rewards to employee so that they are able to retain
with one form for longer period. In the near future, I also want to engage with the hospitality
services and it will be helpful for me to get the better learning.
1.4 Produce research project specification.
In this it is need to keep in mind that end goal to know the impact of nature of
administration on the maintain employee retention. This all are characterized in the
accompanying way are as-
 Literature review- in this the issue of research is to be incorporated and after that it is
basic to have finding of different diaries, writers and books. It is useful to see the impact
of the nature of administrations on fulfillment of the customers in the wide way.
 Research methdologies- in this different sort of technique is to be taken keeping in mind
the end goal to manage the examination venture, in this the kind of research approach is
utilized can be known.
 Conclusion-at last the entire conclusion is to be given based on entire finding of the
ventures work. With the assistance of this sort of exercises the critical part can be known
by perusing the separated of conclusion.
1.5 Draw appropriate procedure plan to have agreed specification.
Activities 1th
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2nd
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Research topic
Literature
2

Review
Research
methodology
Effective
Proposal
question of
research
Research
activities
Data Analysis
and graphic
presentation
Conclusion
and
recommendati
on
Closing
Report
CHAPTER 2 LITERATURE REVIEW
To determine the concept of employee retention-
According to the perspective of Chiu-Chi and et.al, (2013) the fundamental part of the
each association is to convey those sorts of administrations which is useful to full fill the need
and desire for client. Here, they can make the most of their recreation minute with the best
pleasantries so they can make this minute exceptional. Thus, it is basic to give viable and
proficient administrations keeping in mind the end goal to keep up the administration quality to
keep up the notoriety of the business venture in the market.
The Adak and Yumuşak, (2017) additionally said that with the assistance of viable working of
representatives in the element the organization can produce high benefit volume. This sort of
exercises are should be perform keeping in mind the end goal to pick up the upper hand in the
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market. In advertise there are different lodgings who can give great administrations in this way
there are extreme rivalry particle the way. With a specific end goal to get defeat from this sort of
issue the element should be more mindful and ought to give alluring offers so they can
accumulate the fascination of client. The Azimi and et.al., (2011) states that the intensity of
taking care of the customers in the best way is the establishment of advancement development
and improvement openings in firm. To play out every one of these exercises there ought to be
available of compelling correspondence with the client so they can appreciate the cordiality
administrations.
The Adak and Yumuşak, (2017) said that in advertise there different number of factor are
accessible which is should be considered by the cordiality business. The association of the staff
with the client help to enhance the numerous hindrances which can hampered to the development
of the business undertaking. Keeping in mind the end goal to keep up the great correspondence
the firm can give better and successful administrations to the client. This sort of exercises are
useful to gain most extreme level of fulfilment.
In spite of this Dey, Clegg and Bennett, 2010 likewise said that the representatives ought
to give compelling preparing so they can know they can know how to act with client in great
way. The lodging staff should treat all shopper in measure up to way and take activities in
connection to give the extravagance administrations to representatives. As indicated by Adak and
Yumuşak, (2017) quality is characterized as the correspondence or communication between the
organization who give the administrations and the shopper, since the costumer sees the
administrations quality through contrasting is expatiations of this administration and the genuine
execution.
As per Azimi and et.al., (2011) the achievement of general quality administration can not occur
without the full duty of the best level administration. it is likewise vital to take in thought the
consumer loyalty's while deciding the idea of value the idea of value and its ways. Quality is
depended amongst purchaser and specialist organization association and correspondence which
offers fulfilment to the customers. According to the perspective of Azimi and et.al., (2011)_
Revenue is the key of progress for any organization. Income is the measure of cash that an
organization really gets amid a particular time, including rebates and finding for returned stock.
It is the best line or gross salary figure from which costs are subtracted to decide net wage.
Income is computed concurring increasing the cost at which merchandise or administrations are
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sold by the quantity of units or sum sold. Income is known as the best line since it is shown first
on an organization's wage explanation.
1.3 Critical review of key references based on literature.
Employee retention can be maintain if they are able to provide satisfactory services to
customers. Consumer loyalty significance as vital working devices. Consumer loyalty positively
affects the organization's benefit. Consumer loyalty is the establishment of each effective work,
since consumer loyalty prompts repurchasing client devotion.
According to the perspective of Chiu-Chi and et.al, (2013) the most critical factor is
estimating customers benefits perforce. Also, in that we can incorporate decide how rapidly you
can take care of issue of the customers, request customizes from customers, Create a customers
benefit overview, track any issues or grumblings, set up procedures to keep issues from
happening again and converse with customers up close and personal and connection on a par
with you can.
As per Azimi and et.al., (2011)_ you can develop in benefit preparing, as opposed to quality
division. This divisions track and records quality issues and work to address them.
CHAPTER 3 Research methodologies
2.1 Matching of resources efficiently to research question and hypothesis.
In the present report, examiner recognized particular factor and method which influence
the obtaining behaviour of buyer through publicizing. There are some strategy used as a piece of
this report for driving whole research. Encourage subjective strategies is used as a piece of which
point are made for separating the assembled data. Each one of the components which are
influencing customer direct can be inspected through study. Close by this, there are particular
sorts of question in association with their obtaining decision asked for indiscriminately picked
customers.
2.2 Procedure and proposed research investigation
 Research approach- It is that technique the exploration which is done based on two
methodologies. This system help in doing the best possible investigation of the data. The
methodologies which are utilized as a part of this are deductive and inductive. For this
examination the inductive approach has been utilized (Lewis, 2017).
 Research design- It is that strategy or system which states about the technique or
process. These can be utilized as a part of figuring the data in better and productive way.
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The correct procedure is given by the examination configuration to lead the examination.
There are numerous plan outlines which can be utilized to direct this kind of study (Flick,
2014). It is known for the distinguishing the different issues which happens in the
examination.
 Research philosophy- It is that strategy or systems which demonstrates the example that
can be taken after while leading the investigation. To choose the examination reasoning is
imperative for the specialist to do the examination in legitimate and productive way.
There are two kinds of methods of insight which can be utilized as a part of the present
examination which are interpretivism and positivism.
 Sampling- It is strategy which makes the analyst to choose the example from the
information enemy the investigation of all the data which is gathered. Examining should
be possible based on probabilistic and non-probabilistic techniques. Probabilistic strategy
is that in which basic approach is utilized. In this all the data which is assembled is of
equivalent in nature and number. Then again non-probabilistic technique is what is done
based on accommodation. Overview is finished with 50 respondents to locate the correct
data about the points and targets of the examination.
 Data collection- It tells about the diverse techniques which can be utilized to gather the
information in viable and productive way. It appears about changed research issues.
Information accumulation is the imperative piece of the exploration since it appears about
the correct data about the investigation. It is the method of getting that data which will
significant for entire of the exploration.
 Ethical consideration- The analyst had not done anything which is against the morals.
The data which is assembled is simply in light of the hard of the person. Information
which is gathered is finished with keeping all the ethical qualities and standards in the
brain (Nicholls, 2017). It is especially critical to direct the entire research in appropriate
and effective way.
CHAPTER 4
2.3 Collecting and recording of appropriated data.
Theme 1: yes, employee retention is one of crucial concept.
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Is employee retention is
essential for firm. Frequency %
Yes 12 60.00%
no 5 25.00%
may be 3 15.00%
Total 20 100.00%
Theme 2 : yes, it will generate high amount of profitability and productivity to firm.
Do you believe employee
retention will generate high
amount of profitability and
productivity to firm. Frequency %
Yes 14 70.00%
7
Yes no may be
0
2
4
6
8
10
12
14
12
5
3
Frequency

no 4 20.00%
may be 2 10.00%
Total 20 100.00%
Theme 3: Motivational theories are helpful in term to maintain employee retention.
Does motivational strategies are
helpful to maintain long term
employee retention. Frequency %
Yes 16 80.00%
no 3 15.00%
may be 1 5.00%
Total 20 100.00%
8
Yes
no
may be
0 2 4 6 8 10 12 14 16
14
4
2
Frequency

Theme 4: Yes, Trainings and development will help to employ to perform effectively.
Do you think training and
development will be helpful to
have effective working by
employees. Frequency %
Yes 17 85.00%
no 2 10.00%
may be 1 5.00%
Total 20 100.00%
9
16
3
1
Yes
no
may be

Theme 5: Yes, employee retention is useful to maintain brand image of hotel.
Do you believe employee
retention is helpful to maintain
brand image of gronserver
house hotel. Frequency %
Yes 15 75.00%
no 4 20.00%
may be 1 5.00%
Total 20 100.00%
10
Yes no may be
0
2
4
6
8
10
12
14
16
18 17
2
1
Frequency