This report provides an overview of motivational techniques applied at Jack Stores, a discount store subsidiary of Tesco. It examines the application of motivational theories, specifically Maslow's hierarchy of needs and Vroom's expectancy theory, to enhance employee performance and productivity. The report analyzes the benefits and drawbacks of each theory within the context of Jack Stores' operational environment, considering factors such as psychological needs, safety, belongingness, esteem, and self-actualization (Maslow), and expectancy, instrumentality, and valence (Vroom). The analysis considers how these theories are used to motivate employees, improve morale, and boost working capacity, ultimately aiming to improve employee efficiency and achieve business goals in a competitive market. The report concludes with a summary of the findings and recommendations for the effective implementation of these motivational strategies within the organization.
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