Impact of Motivational Theories on Hilton Hotel Employees

This research project investigates the impact of motivational theories on employee profitability, using Hilton Hotels as a case study. The project begins with an introduction outlining the research aims, objectives, and questions, emphasizing the significance of motivation in achieving business goals. The main body presents findings from a questionnaire, exploring themes such as the importance of motivational theories for improving employee performance, the effective utilization of human resources, and the impact of motivation on work quality. The research also examines the challenges Hilton Hotels faces in implementing motivational theories, including poor leadership structures and the need for 360-degree feedback. Herzberg’s motivational theory is recommended to improve the working environment. The conclusion highlights the benefits of adopting motivational theories, such as increased productivity and job satisfaction, and offers recommendations for improvement.

Research project the impact
of motivational theories to
increases employee’s
profitability A case study of
Hilton hotels

Table of Contents
INTRODUCTION...........................................................................................................................3
Background..................................................................................................................................3
Research aims and objectives......................................................................................................3
Research Questions......................................................................................................................3
Rationale......................................................................................................................................3
Significance..................................................................................................................................4
Main Body and Findings..................................................................................................................4
Theme 1: Company should adopt motivational theory to improve employee’s performance and
productivity..................................................................................................................................5
Theme 2: Effective utilization of human resources as a significance of motivation in the
business........................................................................................................................................5
Theme 3: Motivation helps the employees in improving their work quality and business
overall performance.....................................................................................................................6
Theme 4: Company is lacking in helping the employees towards achieving its career goals.....6
Theme 5: Poor leadership structure is the challenge company faces while incorporating
motivational theory......................................................................................................................6
Theme 6: 360-degree feedback is the best for the company to measure employees daily
performance.................................................................................................................................7
Theme 7: Herzberg’s motivational theory is recommended to the company for improving
working environment...................................................................................................................7
Theme 8: Motivational theory provide benefits of improvement in productivity of employees.7
CONCLUSION AND RECOMMENDATION...............................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Background
Motivation is the key to acquire success in the life of the business. This research is based
on the impact of the motivational theories over the performance and profitability of the Hilton
Hotel employees. Hilton Hotels & Resorts is one of the largest hotels in the world offers
hospitability services to all their existing and new customers throughout the world (Czyżewska,
2019).
Research aims and objectives
Aims: “To analyse the influence of motivational theories in increasing employee’s performance
and profitability”. A case study of Hilton hotels.
Objectives:
 To understand about the concept and importance of motivational theories.
 To determine motivational theories used by Hilton hotels for motivating and retaining
employees at workplace.
 To explore the issues faced by Hilton hotel while implementing motivational theories in
organization.
Research Questions
Q.1. What is the concept and importance of motivational theories?
Q.2. What are the motivational theories used by Hilton hotels for motivating and retaining
employees at workplace?
Q.3. What are the issues faced by Hilton hotel while implementing motivational theories in
organization?
Rationale
Every business wants to achieve long-term and short-term goals and objectives of the
business. And in order to achieve this the motivational theories plays wide and crucial role. With
the help of motivational theories research, it will identifiable that how the Hilton can use this
theory in order to achieve their employee’s profitability and stakeholder’s interest.

Significance
The employees of the hotel need to meet and address the customers face to face on daily
basis. That’s why motivation to employees is most important steps that need to be consider by
the all company in order to develop both employees and organization to next level. Motivational
theory is significant for developing the personality of the employees and to identify the benefits
it provided to the employees of the Hilton Hotel.

MAIN BODY AND FINDINGS
QUESTIONNAIRE
Q.1.) Does your company use motivational theories to improve staff’s performance and
productivity?
a) Yes
b) No
Q.2.) What is the significance of motivation as per your view in the business?
a) Effective utilization of human resources
b) Acceptance of change
c) Public image
d) Willingness to work
Q.3.) As per your opinion, is motivation help the employees in improving their work quality and
business overall performance?
a) Strongly Agreed
b) Agreed
c) Disagreed
d) Strongly disagreed
Q.4.) Do you believe your company help you in achieving your career goals?
a) Yes
b) No
Q.5.) What challenges your company is facing while addressing and implementing motivational
theory in the business?
a) Lack of challenging work
b) Poor leadership structure
c) Workplace conflicts
d) Lack of confidence
Q.6.) As per your view, which factor is best for the company to measure employee’s daily
performance?
a) Graphical rating scale
b) 360-degree feedback
c) Self-evaluation

Q.7.) What motivational theory you recommend to your company in order to improve working
environment?
a) Maslow’s Hierarchy of need theory
b) Herzberg’s motivational theory
c) ERG theory
d) Goal setting theory
Q.8.) What benefits the company and employees will enjoy after adopting best motivational
theory?
a) Increase in job satisfaction level
b) Improvement in productivity
c) Learning and discipline
Q.9.) What other corrective measures you want recommend to the company for overcoming the
challenges of motivation in the business premises?
Theme 1: Company should adopt motivational theory to improve employee’s performance
and productivity
Q.1.) Do you feel company should adopt motivational theories to improve staff’s performance
and productivity?
a) Yes 30
b) No 20

Interpretation
From the above data and figure, it is analysing that 60% of the overall participants are
stating that the company should use motivational theory in order to improve their performance
and productivity. It is because they believe that the company are unable to make focus on the
employees emotional and physical issues. They think that with motivational theory the company
is start asking them their issues and they tell their problems to them. While on the other hand,
40% of the total respondents are stating that they do not need any motivation for maintain their
work quality because they are self-motivated and dependent. But because of the majority are
supporting incorporation of motivational theory so it is important for the company to use MT for
employees improvement, motivation and retention (Ma, 2021).
Theme 2: Effective utilization of human resources as a significance of motivation in the
business
Q.2.) What is the significance of motivation as per your view in the business?
a) Effective utilization of human resources 20
b) Acceptance of change 15
c) Public image 8
d) Willingness to work 7

Interpretation
The above data, is stating that the 20 employees are saying that motivation is important
for effective utilization of human resources. And 15 employees are saying that motivation is
significant for the purpose of accepting the change which are obvious in any company. There are
also 8 employees that believe that motivation is crucial for making and improving the company’s
brand image in the market and the 14% of total participants i.e., 7 employees are saying that
motivation help them and increase their willingness to work. As the majority of the employees of
the company are supporting the effective utilization of resource so the company in order to use
their human workforce effectively must incorporate training and development sessions. For this,
the company can also provide rewards to the employee as per their performance improvement
(Nikou and Economides, 2017).
Theme 3: Motivation helps the employees in improving their work quality and business
overall performance
Q.3.) As per your opinion, is motivation help the employees in improving their work quality and
business overall performance?
a) Strongly Agreed 15
b) Agreed 10
c) Disagreed 12
d) Strongly disagreed 13

Interpretation
The data and figures show that 15 employees are strongly agreed with the statement that
motivation help them in improving their work quality and business overall performance. 10
employees i.e., 20% of the total participants are agreed with the above statement. While on the
other hand, 13 employees are strongly disagreeing with the statement and in order to support
them 12 employees are disagreed that motivation help them in improving their quality of the
work. But from the above analysis, it is clearly interpretate that the company must provide
motivation to their staffs so that they can do their work in better way without compromising with
quality of work (Alshmemri, Shahwan-Akl and Maude, 2017).
Theme 4: Company is lacking in helping the employees towards achieving its career goals
Q.4.) Do you believe your company help you in achieving your career goals?
a) Yes 18
b) No 32

Interpretation
From the above figures, it is clearly interpretate that the company’s employees are not
receiving any support from the company so that they can achieve their career goals. It is because
64% of the total respondents that is 32 employees are saying that company is not helping them in
their personal growth by providing training and recognition incentives. But there are also 18
employees out of 50 employees that are stating that the company are providing them help so that
they can achieve their career goals. But as majority are saying no means that the company is
really lacking in such task. So, the company have to adopt appropriate strategy to measure
employees performance and reward them as per their performance (Guo and et.al., 2019).
Theme 5: Poor leadership structure is the challenge company faces while incorporating
motivational theory
Q.5.) What challenges your company is facing while addressing and implementing motivational
theory in the business?
a) Lack of challenging work 13
b) Poor leadership structure 22
c) Workplace conflicts 9
d) Lack of confidence 6

Interpretation
Here, the data state that 22 employees are saying that the poor leadership structure is the
challenge the company face while implementing motivational theory. 13 employees are saying
lack of challenging work, 9 are saying workplace conflicts while 6 employees are saying lack of
confidence among employees. Besides, all data the company have to make improvement in the
leadership structure because if the leaders do not guide their teams properly than company
unable to improve employee’s performance (Güss, Burger and Dörner, 2017).
Theme 6: 360-degree feedback is the best for the company to measure employees daily
performance
Q.6.) As per your view, which factor is best for the company to measure employee’s daily
performance?
a) Graphical rating scale 12
b) 360-degree feedback 30
c) Self-evaluation 8

Interpretation
The above data define that 60% of the employees think that 360-degree feedback is the
best factor to measure the daily performance of the employees. The 24% of the employees feel
graphical rating scale is the best way to measure the employee’s performance. While on the other
hand, 16% of the total participants are supporting self-evaluation is the best factors which help
the company and employees in measuring their performance on daily basis. So, from the above
analysis it is interpretate that the company must include 360-degree feedback because it helps the
employees in knowing whether the working according to the company’s daily targets or not
(Sanusi and et.al., 2020).
Theme 7: Herzberg’s motivational theory is recommended to the company for improving
working environment
Q.7.) What motivational theory you recommend to your company in order to improve working
environment?
a) Maslow’s Hierarchy of need theory 15
b) Herzberg’s motivational theory 25
c) ERG theory 2
d) Goal setting theory 8