Business Process Improvement: Motorola Case Study FIT2090

The assignment is a case study analysis of Motorola, focusing on the implementation of Six Sigma to address business challenges. The study highlights Motorola's initial success, subsequent decline due to competition, and the adoption of Six Sigma to improve processes. It examines the company's strategies, including supply chain management and the development of various manufacturing programs, while also assessing the role of Six Sigma in identifying inefficiencies, measuring performance, and managing business activities to reduce costs. The assignment aligns with the FIT2090 Business Information Systems and Processes course, emphasizing business process improvement and re-engineering, with the goal of providing students with a practical understanding of how businesses can adapt and improve in a competitive market.

INTRODUCTION TO THE CASE STUDY
MOTOROLA
 The recent study in the brief is about a high tech company
Motorola, that was known to provide its customers with
satisfactory services back then.
 But after the hit of Japanese competitors, it became almost
close to impossible when it came to satisfying the
customers, thus resulting in heavy losses.
 This is how the company chose to adopt the six sigma rules
in order to reduce the amount of errors they were making
due to some inefficiency
 They followed the four phases of measuring, analysing,
improving, and controlling that helped them in monitoring
their activities to improve their lost long competitive
advantage.

ABOUT MOTOROLA
Headquartered in Chicago, the company was founded
in 1928 that became world’s successful car radio
company.
One by one various divisions and devices were being
launched by the company that became the set up point.
It achieved success in the form of customer satisfaction
and transformed themselves into global operating firm.

PROBLEMS IN THE BUSINESS
ACTIVITIES
 The market share started declining with the rise of Japanese firms getting more attention in terms of customer
satisfaction.
 This is when the sales started declining and that is when the rule of Six sigma were opted for.
 The supply chain was not adequate as compared to the previous times and the firm began to loose reputation.
 Paying off debts were the only activities carried out in the overall efforts made.
 Reduction in the production was reported as there were no picture of achieving success.

FUTURE STRATEGIES AND
CHALLENGES
 Motorola continuously was trying to achieve the compelling activities that might work in achieving the
lost long brand image.
 It adopted the family based design strategy that led to the development of various manufacturing
programs.
 The success rates were achieved through this medium which reached the supply chain aspect as well.
 The efforts made by the company were now being paid off with the production of numerous automobile
techniques.

THE ROLE OF SIX SIGMA
 The overall techniques of six sigma helped in the identification of
the lacking areas Motorola was facing.
 It assisted the firm in measuring the set and achieved rates that
were made possible with various KPI’s used.
 Success was measured with the help of reduction in wasteful
activities to enhance the risk of uncertainties.
 The legal formalities were also capable of being successful with
the overall management of business activities.
 Six sigma was beneficial to the firm in terms of timely activities
with no unnecessary increase in costs.