Mouth-Watery Lazeez: A Case Study on Hobby Restaurant Business

This case study analyzes the feasibility of converting a cooking hobby into a restaurant venture, using the hypothetical Mouth-Watery Lazeez restaurant as a prime example. The research explores the benefits of aligning personal interests with business, particularly within the UK market. It delves into various aspects, including identifying relevant hobbies such as food carving and photography, and developing effective strategies for launching a new restaurant, encompassing marketing, pricing, and ambiance. The study also highlights the challenges faced by entrepreneurs in the restaurant industry, such as capital constraints and inventory management. The methodology involves both primary and secondary data collection methods, employing a positivism research philosophy and a deductive research approach to gather accurate and reliable information. The study aims to provide a comprehensive overview of the process, from initial interest to business execution, offering valuable insights for aspiring restaurant owners.

Putting Hobby into a
Restaurant business

TITLE:
“Putting Hobby into a restaurant business.” A case study on Mouth-Watery Lazeez
restaurant.
Chapter 1: Introduction
Overview
Restaurant business is totally dependent upon the skill of cooking food. Therefore, the
person having hobby in cooking should try to invest into restaurant to make it a good business.
This research is based on developing the interest on cooking to make it a hobby of restaurant.
The research is based on hypothetical restaurant known as Mouth-watery Lazeez restaurant. The
main purpose of this research is to put the interest of cooking in making a restaurant. The
benefits of this skill depends upon opening of a restaurant in UK. The interest of cooking to open
a restaurant can help the investor to increases their interest towards their hobby. With the help of
which it can easily expand their business. In this modern era, if hobby converts into a venture it
will help the investor to stand in the competitive market easily. While entering to this business,
the interest of person will increase from the time. In a restaurant the main focus of the
administration is on the quality of food delivered. In case of Lazeez restaurant the quality of food
could be good because of the running interest of investor. In this research, the main focus is
given on making the interest of cooking into a restaurant.
Rationale of the research
Hobby is great concept in putting it into a restaurant. The main reason behind selecting
this research is to analyse the hobbies and putting them into a restaurant business. There are
different challenges of putting hobbies in opening a restaurant to gain better opportunities in
future (Cameron, 2018). Although by putting hobby in a restaurant business can give the investor
an opportunity in gaining competitive advantage. This is because a business having interest help
the investor to put extra effort in same field. Thus the investor can opt out better results from the
business. Apart from the challenges, the investor can have many advantages and disadvantage of
the same. Hobbies in a restaurant business also help in thinking innovatively and thus satisfying
the needs and demands of customers easily.
Research Aim

“To analyse the execution of hobbies into a restaurant business.” A case study on Mouth-Watery
Lazeez restaurant.
Research Objectives
 To identify different hobbies related to restaurant business.
 To determine ways through which hobbies can be implemented in restaurant business.
 To develop strategies for launching a new restaurant. To identify the challenges faced in launching new restaurant.
Research Questions
 What are the different hobbies related to restaurant business?
 What are the ways through which hobbies can be implemented in restaurant business?
 What are the strategies for launching a new restaurant?
 What are the challenges faced in launching new restaurant?
Chapter 2: Literature Review
A discussion about the published facts and figures in a specific choose area is known as
literature review. A literature review mainly consists of four areas such as surveys, synthesises,
critically analyses and presentation of the research on a specific area. The perception of different
writers and authors include in this part so as to develop knowledge about the selected topic.
Hobbies related to restaurant business
Hobbies are the interest of a person in a selected area. According to ….., the hobbies
related to restaurant business could be:
Food carving:
Food carving is the process of decorating food in order to make it looking good by
cutting and shaping. This is a common technique which is famous in Europe and Asia. Different
types of food such as fruits vegetables etc. can be used for carving. In fruits watermelons, apples,
strawberries, pineapples, cantaloup are the common fruits which are used for carving.
Food photography
Food photography is the art of clicking photos of food so as to make it attractive towards
the customers. Different types of delicious food can be clicked in this passion or hobby. These
photographs can be used to advertisement, magazines, menus etc.
Food critic

Food critic is writer or analyser who identifies different perspective of food and
restaurant and then publishes the results and findings. This will help them to analyse the pros and
cons of that particular food. Apart from that, the food critics are the experts in this particular
field.
Having own backyard farm
This is one of the best hobby of restaurant. A person having backyard farm and wants to
open a business can easily attract customers towards its premise. It can promise to serve natural
ingredients to their customers and thus can increase the overall productivity of restaurant.
Strategies for launching a new restaurant.
There are many strategies for launching a new restaurant. Before launching a new
restaurant, the strategies for restaurant could be:
Marketing Strategy
This is one of the most important strategy of launching a new restaurant. The person
launching a restaurant should advertise properly so that enough customers should known about
the launching of new restaurant. This will help them in increasing the customer base. Advertising
of restaurant can be done through many ways such as social media, website, reaching towards
local food bloggers etc.
Pricing Strategy
Different types of pricing strategy could help the restaurant to attract the customers
towards their premise. Restaurant can allow the customers to participate and get attractive
rewards to enter into the premise of restaurant. This will allow them to discount for the special
customers. Apart from that, they use premium pricing, market penetration, economy pricing etc.
Ambience strategy
Service strategy
Challenges faced in launching new restaurant.
In order to launch a new restaurant there are many challenges which can faced by the
investors. According to Laura H. Yalanis, (2014), the restaurant industry is challenge for the
entrepreneurs to develop and continue it. The challenges faced in launching a new restaurant can
be :
Capital

This is one of the biggest challenge for opening a new restaurant. The investor should
have enough capital to start a new restaurant. Lack of capital will not allow to avail enough
resources. Thus the implementation of strategies cannot will not be effective and the restaurant
will have to survive among its rivals.
Inventory management and menu pricing
The cost of inventory can create extra burden on the expenses of restaurant. Apart from
that, this will decrease the benefits of restaurant also. The menu pricing of restaurant should be
proper enough so that customer will not feel it higher than the standards.
Chapter 3: Research Methodology
It is a specific method or technique which is sued for analysing, selecting, examining and
processing the whole information about a topic. This section allow the reader to identify the data
collection sources and processing ways. This is one of the effective method in a research project
in which various factors are considered effectively.
Data-collection method
The data collection for the research is done through two methods such as primary or
secondary data collection methods. Primary method of data collection is based on the real and
specific work of research. This type of data collection is done when the data is collected for the
first time. A questionnaire is prepared in this data collection technique. Apart from the primary, a
secondary source of data collection is done through books, magazines and journals. This type of
data is universal in nature and used for implementing factual source. In this research report, the
researcher used both types of data collection techniques.
Research philosophy
It is known as the philosophy used for gathering of data. There are two types of
philosophies available for research such as positivism and interpretivism. In positivism research
philosophy the researcher use real situations which are stable in nature. While interpretivism is
used with subjective interpretation. In this research positivism is used to collect accurate data and
information.
Research Approach
This is known as the procedure or plan to explain methods of data collection,
interpretation and analysis. There are mainly two types of research approaches such as inductive
research approach and deductive research approach. Inductive research approach is based

different types of models and theories while deductive research approach is used for analysing
the current statistical and numerical data that are determined on the observations. In this research
deductive research is used for collecting data.

REFERENCES
Books and Journals
Challenges for launching a new restaurant. 2014. [Online]. Available
through:<https://www.kahnlitwin.com/blogs/the-restaurateur/top-10-challenges-facing-
restaurants>.