Business Plan: Detailed Executive Summary for Moving Library Services

This report details a business plan for a "Library on Wheels," a mobile library service designed to provide convenient access to books through both physical and digital formats. The plan includes a comprehensive market analysis, considering macro-environmental factors like political, economic, social, technological, legal, and environmental influences. It also examines industry competition, competitor analysis, and marketing strategies such as demographic, behavioral, geographic, and psychographic segmentation, along with a penetration pricing strategy. The operational plan outlines the logistics of providing mobile library services. A SWOT analysis identifies the strengths, weaknesses, opportunities, and threats, while the financial requirements section details start-up expenditures, assets, and funding sources, including a cash flow and budget forecast for the pre-launch and first 18 months. The plan aims to leverage technological advancements and innovative marketing to establish a successful mobile library service.

Business Plan

Executive Summary
Business plan is the effective way by which development is organizational planning is
done. Evaluation of macro environment has been done in this report with the analysis of market
competition has also been done in the report by which product pricing has to be established.

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Business details............................................................................................................................4
Macro-Environmental..................................................................................................................4
Market & Industry analysis.........................................................................................................5
Competitor analysis-....................................................................................................................6
Marketing & Pricing strategies....................................................................................................7
Operation Plan.............................................................................................................................8
SWOT Analysis...........................................................................................................................9
Financial Requirements...............................................................................................................9
CONCLUSION..............................................................................................................................13
REFERENCES................................................................................................................................1

INTRODUCTION
Business plan is the strategic way of managing organizational operations in such a way
that the company is able to evaluate the different factors which makes a direct impact on its
working capabilities. Development of business plan for Moving libraries is done in this report
with the proper evaluation of several factors.
MAIN BODY
Business details
The proposed business plan is to establish a business of moving library in which library
facilities will be made transportable through which facilities can be transported to desired
locations of customers by which high level of customer satisfaction can be achieved because
customer needs of reading books in peace can be fulfilled. Since portable library services are
provided to customer because of which the name of the organization will be “Library on wheels”
by which customers can have the comforts of reading a book at their doorways and have pleasure
of reading. Customers can make appointments with the company through the technological
advancements like mobile applications and services can be made available to their doorways and
with customers can also utilize services through online digital soft-copies by which they can
achieve remote access to books for a limited time segment. Since portable services are provided
because of which high number of employee workforce is required by which organizational
services can be provided to as many customers as possible by which high sales can be achieved.
Macro-Environmental
Political-
Due to the current time of COVID-19 governments all across the globe have to
implement total lockdown because of which organizational services have to face limitations and
also at the same time it will reduce customer's engagement with the company (Home, 2018).
Economical-
Due to the negative impact of COVID-19 many customers have to lost their jobs because
of which low pricing has to be established organizational services because of which high
customer engagement can be achieved by which high brand awareness and sale increment can
also be achieved.
Social-

Due to the busy lifestyle and COVID-19 customers are showing high interest in utilizing
organizational services to their door steps because of which by providing organizational services
to customer doorsteps moving library can achieve high sales by attracting new and trendy
customers.
Technological-
With the technological advancements like company website and mobile applications
customers can utilize the organizational services remotely and because of which high customer
engagement can be achieved because customers can share the requirements of services with each
other by which sales can be increased (Castañeda-Ayarza and Godoi, 2020).
Legal-
In order to stop the spread of COVID-19 government have established lockdown which
has to be followed by the company because if in case it is not able to work according to the
requirements then it has to face penalties.
Environmental-
Company has to make sure that it develops organizational structure in such a way that it
is able to minimize the negative impact on environment through which company can develop a
positive image in front of customers.
Market & Industry analysis
Competition in industry (high)
UK's market place is having several moving library services because of which
organizational sales will be affected and also at the same time company's sales will also be
affected due to the tough online book services providers because of which organizational sales
will have to face limitations (Lundin and Eriksson, 2016).
Potential of new entrants (high)
In the present time UK's market place is having some of the biggest moving library
service providers in offline and online market because of which organizational sales are already
limited and if new entry tends to enter the market place then company's customer count will
further be reduced by which sales will be affected.
Power of suppliers (low)

Company tends to provide its book rental services through this online and offline means
because of which it can efficiently switch between different suppliers in such a way that
expenditures can be reduced and also with that through this high profit margin can be achieved.
Power of customers (low)
Power of customers is very high in case of moving library because customers can
utilize organizational services through the means of online and offline means by which high
customer satisfaction is achieved and also at the same time customer's loyalty is also increased
(Guo and et.al, 2017).
Threat of substitute products (high)
Threat of substitute is high for moving library because company tend to provide pleasure
reading options to customers at their doorsteps because of which high customer engagement is
achieved, however due to limitations of seating space and high noise disturbance from external
factor's customer satisfaction is affected (Krämer and Kalka, 2017).
Competitor analysis-
Customers are having a wide range of different alternatives by which they can achieve
pleasure of reading books because of tough market competition. Customer can utilize the type of
services through various libraries and supermarket chains which provide different type of books
and novels on the basis of customer requirements. Also at the same time customer can also use
the online reading options like Kindle and any other book reading platform by which they can
achieve different variety of books (Monios, 2017). With that UK's market is having wide range
of moving book services as well through this books and other reading knowledgeable places can
be provided to customers by which high sales can be achieved. The competitors are having a
efficient grip on market because of which Moving Libraries have to implement different
customer attracting schemes by which customers can be attracted towards the organization and
also at the same time their loyalty towards Moving Library can also be increased.

Source: Colyn T.,2017
Strengths & Weaknesses of market competition
Market competitors are having a efficient grip over marketplace because of which they
are able to achieve high sales and also have efficient economic growth due to which they are able
to achieve high level of brand awareness in their respective fields (Zhang and et.al, 2020).
However, market competitors are not able to integrate that different ways of providing services
to customers and because of which the online book portals like kindle and many other faces
limitations in proving tangible book products to customers and offline book stores are having
limited customer reach due to which their sales are limited to a specific geographic location.
Marketing & Pricing strategies
Organization can implement market segmentation into four different categories on the
basis of their requirements by which it can achieve a high amount of customer engagement and
also at the same time can achieve high sales. Moving Library can make market segment into four
different categories which are as following.
Demographic Segmentation-
Dividing customers on the basis of gender, age, income and many other factors in such a
way that company can concentrate its working in such a way that it is able to achieve its targetted
audience (Gilchrist and Simnett, 2019).
Behavioural Segmentation-
In this customers are segmented on the basis of their interactions with the organization
and then products and services are improvised in such a way that customer experience can be
improved.
Geographic Segmentation-
Illustration 1: transportable libraries

In case of geographic segmentation customers are segmented on the basis of their
geographic location through which company provide products according to geographic
requirements in such a way that customer needs can be fulfilled.
Psycho-graphic Segmentation-
This type of market segmentation concentrates on customer's personalities and interest in
such a way that product is able to reach the personal level of customer because of which
customer loyalty is increased.
Psycho-graphic segmentation must be the employed market segmentation strategy used
by organization because through this it can concentrate its efforts on hardcore readers by which
high sales can be achieved.
Penetration Pricing-
UK's market is having some of the biggest competitors which are having high customer
count because of which by implementing penetration pricing company can provide high level of
services at low pricing by which customers can be attracted at initial stage and then by increasing
pricing it can achieve efficient economic growth (Gazzola and et.al, 2019).
Operation Plan
The main goal of Moving Library is to provide pleasure reading options to customers at
their doorways which they can achieve through online application and company website. Since
library options are provided to customer desired location because of which company need to
have a vehicle which can have heavy load of books and driver which can reach to desired
location. With that special book shelves also have to be placed in such a way that books are
remained at their locations during long travels, through which products can be made available in
a proper manageable format. With that customers can also access the soft copies of the books
through this company website because of this remote access Moving Library can reduce its
expenditures of transportation (Fitzgerald and et.al, 2020). In order to increase the customer
experience company can also implement special seating arrangements by which customers can
have pleasure of reading and also they can make purchases after sufficient reading because of
which company can implement book renting through which expenditures can be reduced.
Company has to make sure that it employee all the legal actions in which it can make its

placement near parks and other tourist attraction at which customers have to face minimum
amount of noise pollutions and because of which it has to fulfil legal actions for using premises.
SWOT Analysis
Strength-
Organizational services can be provided to customers through online reading and offline
drive to home or dive to desired location through which customers can choose between different
places and can have pleasure of reading in different environmental locations because of which
high customer engagement can be achieved.
Weaknesses-
Due to the negative impacts of COVID-19 organizational services can only be utilized by
customers through the means of internet because of which comparatively less economic growth
can be achieved, number of book readers are few and in that the market competition is high
because of which less profit margin is achieved.
Threat-
Number of book readers are low because of busy life style and due to which
organizational sales will be affected and also with that increasing fuel charges are increasing
organizational expenditures of transportation due to which final product pricing will be
increased.
Opportunities-
Company can use creative advertisements through which it can motivate customers to
increase their engagement in reading and in order to achieve this it can use social media
marketing which is cost-efficient and more effective because of high customer influences can be
seen, thus through this company can achieve its customer count.
Financial Requirements

Start-up expenditures Amount (£)
Promotional material 420
Computers 250
Contractors 600
Insurance 100
Legal 1500
Others 300
Total 3170
Start-up assets Amount (£)
Start-up inventory 15000
Cash required 7500
Other current assets 5000
Long term assets 25500
Total assets 97000
Total requirements 100000
Start-up findings Amount (£)
Other current 8000
Accounts payable 1500
Liabilities 16000
Long term liabilities 60000
Total liabilities 85500

Investors 0
Total start-up findings 85500
Template 2: Cash flow and budget for the proposed ventures
Initial budget or The cash budget for the pre-launch of the venture can be developed as:
Particular Amount (in £)
Research expenses 400
Human resources 300
Technological requirements 250
Marketing 250
Other expenses 300
Total £ 1500
Further, the prelaunch asset cash budget can be prepared in following manner:
Particular Amount (in £)
Raw Material 650
Cash 1500
Machinery and equipment 2100
Physical Outlet (On rent) 1000
Other Assets 350
Total £ 5600
Cash flow forecasting for 18 months (Amount in £)
Particular Quarter 1 Quarter 2 Quarter 3 Quarter 4 Quarter 5 Quarte

r 6
Opening balance 36000 56600 83650 116850 153850 176000
Cash sales 17000 20000 25000 28000 15000 60000
Receivables 15000 18500 19000 20000 20500 21000
Sales of assets 28000 0 0 0 7000 0
Total cash
received
80000 95100 127650 164850 196350 257000
Cash Expenses
Direct labor 1900 2000 1800 1600 1800 1600
Manufacturing
o/h
2500 2100 2200 2300 2000 3000
Selling &
distribution o/h
4000 4200 4800 4100 3600 3900
Direct material 3000 3150 2000 3000 2950 2500
Assets purchased 20000 0 0 0 10000 90000
Total Cash
expenses
31400 11450 10800 11000 20350 101000
Net cash flow 56600 83650 116850 153850 176000 156000
Break-even point
Break-even point is the thresh hold till which company tend to work in the no profit no
loss condition because of which break-even point is the section in which organizations tend to
regain the capital investments which are done during the manufacturing of the product. Break-
even point is calculated by dividing the fixed costs with revenue per unit subtracted by variable
cost per unit.
Figure 1- Break Even Point formula