Moving Moose: Brand Strategy, Marketing Plan, and Implementation

This report presents a comprehensive brand development and marketing strategy for Moving Moose, a glove manufacturing and retailing company. It begins with the company's story, values, and vision, followed by a mood board and color concept utilizing white, black, and red for brand identity. The logo description emphasizes optical dimensions and color contrast. The report details typography, promotional posters, and product descriptions, including various glove types, sizes, materials, and pricing. Packaging is highlighted as a key brand representative, utilizing branded ribbons and tapes. The target customer is identified as 20-40-year-old, trendy, fashion-conscious young adults. The report also covers store location, layout, interior design using brand colors, and store guidance for product display. It discusses ERP for supply chain management, store security measures, and sustainable packaging. Finally, the report includes customization options with hand scanners and customer service, along with omni-channel integration, RFID technology, and payment/return policies.

CONTENT
STORY OF MOVING MOOSE
VALUES
VISION
MOOD BOARD
COLOR CONCEPT
LOGO DESCRIPTION
TYPROGRAPHY
PROMOTIONAL POSTER
PRODUCT DESCRIPTION
PRODUCT DETAILS
TARGET CUSTOMER
STORE LOCATION
STORE LAYOUT
STORE GUIDELINE
INTERIOR MATERIAL
STORE INTERIOR
STORE GUIDEANCE
CUSTOMIZATION
OMNI CHANEL INDEX
RFID
PAYMENT AND RETURN POLICY
ANALYSIS

Story of Moving Moose
We are an existing brand named Moving Moose that produces
highly fashionable gloves. It is a reputed gloves manufacturing
and retailing company. The company is established 10 years
ago in 2007. It has 3 retail stores in Finland, Norway, and
Denmark. All the branches are situated in the capital and AAA
locations. Our target customers are 20-40 aged young adults
who are free, trendy, fashion conscious and lead a highly
standard life with stable income. The basic idea of our business
is to give fashionable and luxury hand gloves to the customer
and make the conscious that gorgeous glove is an important
part of fashion and it makes difference. We also run our
business by mobile application named Moving moose and our
online website www.movingmoose.com.
Values
 Fashionable trendy products
 Continuous development of product
 Innovative and creative.
 Affordable price.
 Latest collection
 Latest technological attachment.
 Best quality.
 Customer oriented.

Vision
Our vision is to provide our customer trendy, fashionable and
durable product in affordable price. We also want to increase
our branches with rapid customization and quality service
Mood Board
Color Concept

COLOR CONCEPT
For graphic guideline we used three basic colors. This are-
white, black, and red. White is the mother of color. Anything
perfectly match with white while black is the color of elegance.
These two colors are used to show the brand identity. In some
cases the mixture of these two colors are used. These two
colors and grades are used in the store also. The red color is
used in the brand web page for text and highlights the headings
of the things. The true blue color is properly increasing the
beauty of packaging. The sustainable handbag is decorated by
blue color. The green color is used for the decorative purpose
of the store and also for the dress of the employees. A perfect
of color plate is obviously needed for building brand image.

Logo Description

 The script style of Moving moose is having its own idiosyncrasies and symmetry, the
logo can be effectively centred by using optical centre rather than using Geomatrical
measurements.
While using different background colours it is highly
recomondend to Moving moose for the use of logo colour as
accordingly making contrast with the background colour.

It is strongly recommended to use the colour of logo as according to its contrast with the
background colour. Which is if the colour of the background in an image is light then the colour
of logo is recommended to be in Dark standard colour which are Black, blue and orange. And if
the background colour is dark then use of light colour in logo is recommended.
This
is an invisible clear zone which protects the Moving moose
logo, the size of the logo is determined on the basis of the
height of moving moose (where H stand for height of standard
measurement unit)

In this the size of initial logo is 23mm on the last of the website
where as on the main page with its web site the size of logo is
46mm ands the size of the website link is 2/10th of the main
logo.
The size provides a guide for print reproduction of moving
moose logotype when it is used alone, the details which are
regarding to the creation. Different sign off could be found in
sign off page and advertising section.
The logo plays very critical role in the succession of any
organisation, in the logo of Moving Moose the company has
created their logo on the basis of its optical dimension not on
its Geomatric Dimension.

moose is the largest extant species in the deer family. It is seen
in a large number in the Nordic area. As moose live in the icy-
windy atmosphere of the Nordic region, so our inspiration is
that our product is also safe our customer from this coldness.
So, we use the brand name moving moose as a symbol of
protection in cold and icy atmosphere. The brand logo also
symbolizes the brand name. The color black is considered to be
a very formal, elegant, and prestigious color. In different
product we also use white color for the logo to highlight the

brand identity properly. The moose head denotes strength and
authority.
Typography and Graphic Guideline
For typing in logo we use Pristine as font. Pristine is a unique
logo that used in different brand. We use it for its decorative
and gorgeous look. We use white and black colors front in
according to necessity. These two colors are our inspirational
colors for our brand.
For typing in our websites and brand information in store and
other things,we use Calibri. It is common and popular. We use
black and red color for typing.
Promotional poster