Movus' Business Model: Strengths, Weaknesses, and Opportunities

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Business Model Deconstruction
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Executive Summary
This assessment is developed on deconstruction business model in reference with information
and technology service, Movus for describing nine building blocks in Osterwlader & Pigneur’s
canvas which includes the description of elements such as revenues, key activities, profits,
interrelationship, etc. Moreover, the assessment also includes the description of critical success
factor to achieve sustainable business success. This assessment also describes the changes
required in the business model for achieving business objectives more efficiently.
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Table of Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
Business Model............................................................................................................................5
Interrelationship...........................................................................................................................7
Critical success factor..................................................................................................................7
Down side risk.............................................................................................................................8
Business model change................................................................................................................8
Conclusion.......................................................................................................................................9
Recommendation.............................................................................................................................9
References......................................................................................................................................10
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Introduction
In 2015 Movus established with the mission of achieving the goal to provide costumer’s
effective technology which further leads to consumer simplicity along with artificial intelligence
to sustain smarter machines for customer use. The main aim of Movus in the technology and
software industry is to sustain a unique status and position through introducing smarter machines
in the competitive by transforming dumb machines into smarter machines. Moreover, Movus
also believes that their artificial and software technology would able to sustain an appropriate
position in global level through their consumer styled simplicity altogether with world class
artificial intelligence for consumer to save time and values. Movus was founded by Brad Parsons
who supported the idea of moving industry and further established Movus along with the
introduction of their first product, FitMachine to achieve the organization mission and vision in
the information and technology service industry. The new product, FitMachine of Movus serve
as a machine monitoring service with a link to industrial internet of things for further learning of
the machine. Moreover, the organization also believes through transforming machines the
working process of industries improve for the benefit of the planet.
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Business Model
Movus uses effective technology to produce its artificial machine product in the information and
technology industry of Australia. Movus believes to serve customer with effective and smarter
artificial machine with consideration of customer’s time value and planet benefits. The company
adopted significant approaches to produce products with consideration of quality and
environment of planet. Moreover, the nine building blocks that Movus focus in its business
model are stated below:
1. Customer Segment: Movus attract a large segment of customers in market through its
unique and smarter artificial machines and technological products in information and
technology services industry and market in Australia (Laing & Laing, 2016). For
attracting more customers in the competitive market of Australia with the provision of
effective quality in their technological products.
2. Value Propositions: Movus produce unique and high quality of technological and
artificial machines in the competitive market of Australia. The value propositions of
Movus is related with the provision of products in information and technology service
industry and Movus usually provides good quality of technological products which
further provides maximum satisfaction to customers along with environmental friendly
products.
3. Key Partners: Movus aims to build global partner network of business partners for
developing the company at global level, moreover, the major partner of Movus are ALS,
Predictive Maintenance and Telstra Enterprise which broader IoT solution portfolio for
Movus (Meeuwen, et. al., 2015). Movus also sustain partnership with social websites for
its advertisement among worldwide customers.
4. Key Activities: The organization sustains efficient and significant technologies for
developing smarter artificial machines, software products and other technical products
which states and reflects Movus key activities that it performs in the technology industry
of Australia.
5. Channels: Movus sell its product through various channels such as stores in the local
market and through internet with their e-commerce facility of the company for online
purchase of products.
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6. Revenue Streams: Movus generates appropriate revenue in the competitive information
and technology industry of Australia through carrying effective management strategy for
sustaining long-run goal and avoid challenges in seeking additional profit.
7. Key Resources: The company’s environment friendly products and software technology
are reflected as the key resources as this equipment support the company’s growth in the
competitive market.
8. Cost Structure: The cost structure of Movus technology products and software
equipment are dependent on the quality and efficiency of the product in market.
Moreover, the company invest on transforming dumb machines into smarter machines to
increase machine efficiency in market to increase its product sales in market (Habtay &
Holmén, 2014).
9. Customer Relationship: Movus maintains a friendly relationship with its customer
through their 24*7 services for the customers through emails, phone call and stores.
Moreover the company also sustaining other sources to build and develop better
relationship with customer.
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Interrelationship
Interrelationship refers to building the balanced relationship with different communities and
organizations which are linked together. The company MOVUS was founded in 2015 and
provides the solution for Internet of Things. The company majorly focuses to provide their
services to different organizations which can help them to build the innovative and technical
resources which can help them to reduce the conflict of current situations. The company
implement and showcase good and effective relationship with the other companies and suppliers
which leads the company towards growth and development. Different organizations use their
innovative products which helps them to make the balanced workplace.
The company provides different innovative approaches which helps the companies to manage the
workplace in innovative manner, also helps to attain cost effective strategies, innovative and
digital ideas somewhere the line helps to attain the employee satisfaction and helps to reduce the
conflict in organization (Li, et. al., 2014). these are some of the services of company MOVUS
which can be attain by other companies. That has been recorded that the companies which are
attaining such services are observing the high growth rate. One of the major advantage of this
idea is that different organizations are now having the balanced and valued interaction with each
other.
Critical success factor
The success factor of MOVUS is their effective approach on Internet of Things. Current time
belonged to rapid changes and so come true with the business structure. Innovation and
digitalization had spread their requirements in all form of business and all different type of
business are looking to have some sort of advantages which helps to build the business in
significant manner. Company recently build an innovative machine named FitMachine a full-
stack sensor solution which is aimed to determine the machine failure and helps to overcome the
negative impacts.
Currently, every large and small business attain different type of machineries which they aim to
work in less time but these machines requires high rate of maintenance. The company MOVUS
had implement such innovation which can be obtain as the great innovation in context of
management of machinery (Osei-Kyei & Chan, 2015). This will help to improve the
performance and productivity of the organizations. As if the machinery will work correctly the
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productivity will also increase. This approach of company will provide the advantage to the
organizations to attract more customers. Customers as well will like to have effective and
efficient services.
Down side risk
That can be understood that recently company is performing well and also attaining the growth
and development but there are some of the issues and challenges which are impacting the
organization performance is negative manner. Entire processing of company depends on the use
and innovation of Internet of Things which requires large amount to be spend on the
experiments. If any of the project or machinery will not as per the exceptions, it will lay down to
the high risk.
These kind of machineries requires high cost to be spend on them which is not possible to afford
by each business community (Glova, et, al., 2014). These are some of the major issues which
indicates towards the high cost requirements of company to build innovation and high cost
required for those who attain such advantages. These conflicts are affecting the growth and
revenue rate company as these expanses are not easy to attain by everyone.
Business model change
Each of the business desires to be long in the race of business. That was also one of the major
requirement of company MOVUS to have the approaches to grow in significant manner. To
attain the same company made some changes in their performance they started hiring the skilled
and valuable employees who have good and effective knowledge of IoT and can perform
efficiently (Li, et. al., 2014). They also started making the machineries which are cost effective
and can be affordable for customers.
These changes helped the company to reduce the hurdle and also made positive impact in front
of the market. That could be understand that in the world of rapid changes this is required to
build some of the approaches which can helps to attain the growth and development with the
help of innovation.
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Conclusion
The report had discussed about different aspect of organization MOVUS which included
business model, critical success factors, interrelationship, down side risk and business change
model. That could be understood that these factors are needed to be determined by the company
to grow in significant manner. The report had discussed about the issues faced by company
MOVUS and also made an understanding about improvements attain by the business.
Recommendation
 Investments and time in innovation.
 This is necessary to take steps as per the needs and requirements of customers.
 Hiring of valued and skilled employees.
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References
 Glova, J., Sabol, T., & Vajda, V. (2014). Business models for the internet of things
environment. Procedia Economics and Finance, 15, 1122-1129.
 Habtay, S. R., & Holmén, M. (2014). Incumbents’ responses to disruptive business model
innovation: The moderating role of technology vs. market-driven
innovation. International Journal of Entrepreneurship and Innovation Management
11, 18(4), 289-309.
 Laing, C. L., & Laing, G. K. (2016). The student-as-customer metaphor: A
deconstruction using Foucauldian constructs. Australasian Accounting, Business and
Finance Journal, 10(1), 40-54.
 Li, K., Kwong, S., Zhang, Q., & Deb, K. (2014). Interrelationship-based selection for
decomposition multiobjective optimization. IEEE transactions on cybernetics, 45(10),
2076-2088.
 Osei-Kyei, R., & Chan, A. P. (2015). Review of studies on the Critical Success Factors
for Public–Private Partnership (PPP) projects from 1990 to 2013. International journal of
project management, 33(6), 1335-1346.
 van Meeuwen, D. P., van Walt Meijer, Q. J., & Simonse, L. W. (2015). Care models of
eHealth services: A case study on the Design of a Business Model for an Online Precare
Service. JMIR research protocols, 4(1), e32.
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