Comprehensive Business Proposal: Mr.Pet Dog Clothing Boutique

The business plan outlines the establishment of Mr.Pet, a boutique dog clothing shop. It begins with an introduction to the business idea, detailing the shop's focus on providing dog clothes tailored to different sizes and breeds. The plan includes financial projections, such as capital requirements and sources, and proposes a location in South Ealing, London. It also covers the shop's layout and equipment budget, along with the human resource needs, including salespeople, a store manager, and an accountant. The target market is identified as customers seeking premium-quality dog clothes, and the plan details strategies to meet their needs, including offering clothes in various sizes and breeds, and implementing a promotion plan using both traditional and modern methods. Competitors are analyzed, highlighting the shop's strengths, such as quality products and low prices, as well as weaknesses, like the need to compete with established brands. The unique selling points are quality, low prices, a posh location, and designer products. The conclusion emphasizes the importance of a well-defined business plan for achieving strategic and competitive advantages. References are also provided.

Business Proposal Plan

Table of Contents
 Introduction
 Main Body
 Conclusion
 References

Introduction
Business Proposal Plan is a plan in which the proposal of a new
business is framed so that the goals and objectives of the business can
be attained and the efficiency and effectiveness of the business can be
enhanced. Thus it is important for the businesses to make sure that this
plan is prepared so that the detailed goals and objectives can be attained
by them. In this presentation, a detailed business plan of Boutique Dogs
Shop for clothes will be made. The name of this shop will be Mr.Pet In
this shop, clothes for dogs will be provided according to their different
sizes. In this presentation, detailed focus will be made on the different
components of the Business plan.

Main Body
Introduction to Business Idea-
Mr.Pet is a Boutique Dogs Shop for clothes. In it, the different types of
orders will be taken from the customers for the purpose of making the
clothes for dogs. Thus in this way it will ensure that the needs and
requirements of the people related to their dog clothes can be made
which will be very helpful in making a name for the Dog Shop in the
market.

Continued....
Amount and type of capital required-
Particulars Amount( In Pounds)
Admin Exp. 40000
Marketing Exp. 20000
Promotion Exp. 10000
Other Exp. 10000
Total 80000

Continued...
The capital will be
arranged by the business
through a mixture of
Personal Savings of the
Entrepreneur and Bank
Loan. This will help the
business a lot in
arranging the desired
funds.

Continued...
Proposed Location, Layout and Equipment Budget-
Location- The location of the shop will be in South Ealing, London.
This location will be helpful in targeting of the customers as the locality
is a posh one which will help in attracting potential customers and
clients who are interested in getting premium-quality clothes for their
dogs at appropriate prices.
Layout- The layout of the shop will be in the form of a store and thus
the customers can select the different types of cloth designs for their
dogs so that they can be stitched according to the dog's needs and
requirements.

Continued...
Equipment Budget-
The Equipment Budget
for the location of the
shop will be 80,000
pounds as the different
types of equipments
will be needed in the
store for various types
of purposes.

Continued...
Human resource requirements of the business and the cost-
The Human resource requirements of the business will be as follows-
Salesperson- Salesperson will be required in the store so that the
different types of dog cloth designs can be shown to the different
people so that they can make their choice accordingly.
Store Manager- Store Manager will be required in the store so that
the management of the operations and functioning of the store can
be done in an effective manner.
Accountant- An Accountant will be required to handle the financial
data, facts as well as information of the business in a highly
effective manner.

Continued...
Target market of the business-
The target market of Mr.Pet will be those customers and clients who
want premium-quality clothes for their dogs and thus will like to ensure
that the clothes which they are purchasing for their dogs are of good
quality and can thus fulfil their needs and requirements without
problems and issues. Thus they will be willing to pay the price for
obtaining good quality clothes for their dogs.

Continued...
Needs of the target market-
Premium-quality dog clothes- Mr.Pet will ensure that the premium-
quality dog clothes will can be arranged for the dogs of the different
customers and clients. Thus in this way this particular need of the
business will be fulfilled quite easily.
Fair prices- Mr.Pet will keep a fair price for its different types of
products and thus in this way will be able to ensure that it can fulfil
the needs and requirements of the customers easily.

Continued...
Clothes according to different sizes- Mr.Pet will be able to provide
clothes according to the different sizes of the customers. Therefore
in this way the business will be able to ensure that the dogs get good
clothes according to different sizes.
Clothes according to different breeds- Mr.Pet will ensure that the
clothes are provided according to the different breeds of the dogs.
Thus in this way the business will be able to make sure that the dogs
are able to get clothes according to their breed.

Continued...
Promotion plan for meeting needs-
For meeting these needs, Mr.Pet will make the use of a Promotion plan
in which the traditional and modern methods of promotion can be used
so that the different types of goals and objectives of the business
regarding promotion can be met.

Continued...
Product to be offered-
Dog clothes- Mr.Pet will offer Dog clothes to the customers and
clients which will be available in the readymade sizes as well as will
be made according to the different types of needs and requirements
of the customers and clients through orders.
Dog accessories- Mr.Pet will also offer different types of Dog
accessories according to the various breeds of the dog.

Continued...
Competitors-
PetLondon- This is an old shop which offers plenty of dog clothes
according to the different types of sizes according to the needs and
requirements of the owners. It also supplies other products according to
the dog's breed.
Paws Couture- It is also a shop in London which offers dog clothes
which are designer in nature.

Continued...
These competitors are already established shops
in London an thus these will offer a very tough
competition to Mr.Pet as it is a new player in the
market and will be required to make sure that it
establishes itself in the market.
Strengths and Weaknesses of the proposed
business-
Strengths-
Mr.Pet will offer its products at low prices
compared to the competitors and thus in this way
will be able to make sure that the customers are
offered fair products at appropriate prices.

Continued...
Mr.Pet will ensure that with the use of aggressive marketing and
promotion strategies it is able to identify the way the different
businesses are able to use the strategies in a proper manner.
Mr.Pet will offer superior quality of the products and services to the
customers and clients and thus will be able to ensure that through
these superior-quality products and services it will enhance the
overall satisfaction level of the customers and clients.
Mr.Pet will be required to make sure that it is able to identify the way
different types of strategies and tactics can be applied in an
appropriate manner. This will be helpful in the application of these
strategies and tactics.

Continued...
Mr.Pet will be based at a posh location in London which will help it in
attracting the different types of customers through premium-quality
goods and services. Thus in this way it will be able to make sure that
it can identify the way of targeting these customers.
Weaknesses-
Mr.Pet will face tough competition from the existing players in the
market which will thus force it to decrease its price to remain in the
competition and thus will be affecting its overall profit margin in
this manner.

Continued...
Mr.Pet will need to increase its overall expenditure on marketing and
promotion as its existing competitors have an advantage in this
particular area.
Mr.Pet will face problems and issues in setting itself immediately in
the market and thus it will require a lot of effort from the part of the
business to compete in this market which has higher-level of
competition.
Mr.Pet's employees are not as skilful and experienced as compared to
the competitors who have much experienced employees who have
been working in this particular field since a long time and therefore
are experience in dealing with different types of matters in the right
manner.

Continued...
Unique selling points of the business-
Quality products- The products of the business have a higher-level of
quality and thus this offers it an advantage over some of its
competitors which offer sub-standard products to the customers at
lower prices as the customers nowadays prefer high-quality products
over sub-standard ones.
Low prices- The business will keep the prices of its products on the
lower side and thus it will aim to penetrate the market in a highly
effective manner. Thus in this way the customers will be able to get
good-quality goods at a lower price then the competitors in the
market.

Continued...
Posh location- The posh location of the business in South Ealing
London. Thus this is a location which attract the different types of
potential customers effectively and efficiently and thus the business
will be able to earn sustainable level of profits without facing
problems and issues.
Designer products- The business will provide designer clothes to the
customers. Thus in this way the customers will be able to ensure
that they are able to give designer clothes to their dogs so that they
can be dressed up in premium clothes which are available according
to breed.

Conclusion
From the above presentation, it can be concluded that Business Proposal
Plan is prepared to make sure that the businesses can run according to a
set roadmap which will be quite helpful in ensuring that the different
types of goals and objectives can be attained highly effectively and
efficiently. Thus it is important for the businesses to ensure that they
are able to set this roadmap properly and are able to make sure that they
can function in the right manner in the future to attain a strategic and
competitive advantage over the competitors in the market without
facing problems and issues.

References
Ervin, S. A., 2016. Social Business Plan and Publishing Proposal for
Global Toolkit.
Ripollés, M., Blesa, A. and Martínez, L., 2020. UCV-E2: fitting your
business proposal in seven sessions. In How to Become an
Entrepreneur in a Week. Edward Elgar Publishing.

Thank You