Branding and Marketing Strategies Analysis: Mr. Price Fashion Store

This report presents a comprehensive analysis of Mr. Price, a fashion store, focusing on its branding and marketing strategies. The research aims to evaluate current practices and suggest improvements to compete with luxury brands like Gucci. The methodology includes a descriptive and analytical approach, examining brand management, product differentiation, and customer relationships. The report explores conceptual evolution in the fashion industry, highlighting the importance of creativity, uniqueness, and digital marketing. Key themes discussed include Mr. Price's online presence, digital marketing strategies, the role of creativity and celebrity endorsements, and the implementation of effective marketing campaigns. The analysis covers advertising, customer feedback, pricing, and the need for strong brand value and customer loyalty. The report concludes with recommendations for Mr. Price to enhance its marketing tactics, emphasizing the significance of digital tools, customer engagement, and competitive pricing to achieve business growth and success in the fashion industry.

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Table of Contents
Introduction:...............................................................................................................................2
Research Background.............................................................................................................2
Discussion:.................................................................................................................................3
Methodology..........................................................................................................................3
Conceptual Evolution.............................................................................................................3
Theme 1..................................................................................................................................4
Themes 2................................................................................................................................5
Themes 3................................................................................................................................6
Theme 4..................................................................................................................................7
Conclusion..................................................................................................................................8

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Introduction:
Research Background
The aim of the assignment is to conduct research on one of the most popular fashion
store in Kenya which is the Mr. Price. Detailed analysis is done regarding the branding and
the marketing strategies which must be further implemented by the company to further reach
the level of the brands like the Gucci which is the most famous brand in the fashion
industries. The branding and the marketing strategy plays significant role in the development
of the business growth in the future. The conducted research is based on techniques which are
needed to be applied by Mr. Price in order to achieve huge success like Gucci and for that
effective marketing strategy is significant.

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Discussion:
Methodology
The key methodologies which are considered in the research is quantitative research
design dealing with the descriptive and analytical approach regarding branding and marketing
tactics which must be adopted by Mr. Price. The brand strategy of the famous fashion
industries mainly depends on the brand management of the organization which further deals
with the concepts like the differentiation of the products, target consumers and brand
consumer relationship which is known as the brand personality for the identification of each
brand. Marketing strategy plays a significant role in making the brand much more famous
and helps the organization to reach the large amount of potential or rather the interested
customers in the market (Baker 2016). The above two discussed techniques are considered as
the key methodologies in the conducted research which is descriptive and observational in
nature.
Conceptual Evolution
In this modern world, fashion is popular style in the lifestyle which involves lots of
creativity and improvisation in the techniques. Uniqueness in the fashion industry plays a
significant part in order to compete with the other fashion companies. The concepts used in
the fashion styles vary according to the nature and the growth of the company (Ryan 2016).
Big brands in the fashion have different stand or uniqueness in the product quality and the
branding strategy which is quite a stand out compared to the lining contemporaries in this
industry. The taste and preference of the customer’s changes frequently and for that there lies
huge expectations from the customer’s end that the product will be of high quality than it was
previously. The fashion industry changes accordingly as per the taste and the preference of
the celebrities or the top fashion experts working in this industry (Som and Blanckaert 2015).

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The competitors in the fashion industries tries to work out on the branding and the
marketing strategy in order to expand the growth of the business. The companies in this
industries tries to concentrate on improvisation or creativity in order to bring some
uniqueness or useful meaning in the brand personality in order to further attract the potential
customers in the market (Churchill 2017). Luxury brands adopt various strategies to improve
the business or the business growth of the company. This must be taken in to consideration
by the small business like the Mr. Price and the other strategies which the luxury brands
implements must be also considered by the small brands in the fashion industry.
Theme 1
Mr. Price is the chosen industry which is online fashion store dealing with variety of
clothing and the luxury items in such store. In order to compete with the top most fashion
brand like Gucci it needs to adopt some of the important techniques or measurement. In the
fashion world the key element which matters the most is the style and the appearance and in
order to make it complete and authentic the elegant designs in the clothing plays a significant
role in this case. Further creativity and improvisation from the fashion experts will further
help the brand to get more success by attracting the potential enthusiast personalities in
fashion. In case of giving extraordinary visual appearance attractive photo gallery is needed
to be added in that case in order to make the online website store much more attractive
(Rosenbaum-Elliott, Percy and Pervan 2015).
In the websites of the store there must be improvisation of the feedback from the
customers and fashion guidance’s from the top fashion experts will automatically enthusiasts
the customers about the company. Customer’s feedback for any kind of business plays a
significant role in the development of the industry as the changes in the fashion industry is
completely relied upon the taste and the preferences of the customers in this industry. In order
to compete with the luxury brand like Gucci, the management system of the company must

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be effective in that case to improve the overall business of the company. Business growth of
the company is significant for any kind of business and for that marketing strategy must be
improvised in order to stay ahead among the competitors of the company. Giving strong
competition to the luxury brands is important and further providing support to the customers
is important to improve the brand loyalty and the customer’s relationship must be enhanced
in the fashion industry. Strong advertising strategy is important to get the customers reach
and opening more showroom in the metropolitan cities is considered to be crucial in order to
meet the potential customers in the market. This will further enhance the customers reach in
this domain and effective pricing strategy will further improve the customer’s loyalty toward
the business. Online fashion store must be further improved in order to support the customers
in the buying and the selling of the products in the online and getting feedback is
subsequently important in that case.
Themes 2
Fashion digital marketing plays significant role in the modern technological era and
Mr. Price have to adopt effective digital tools to generate more sales in order to compete with
the competitors of the huge fashion brands which are the Gucci, Armani and many more. The
key strategies which must be adopted in that case is that retargeting the customers with the
help of the Facebook advertisement to increase the conversion rates. This will further help the
company to achieve the potential customers in the market. It is important to run the
promotion which falls under the promotional strategy in the marketing mix in order to
increase the sales when the buyers are more aware and in that particular time it is the
opportunity for the company to attract the customers in the market by declaring the discounts
of the products. The most important strategy which must be adopted by the company is to
generate the style guide which is based on seasonally, special occasion and for more tropical
themes which are travel work weekend and breach (Heding, Knudtzen and Bjerre 2015).

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The marketing objectives of the company must be achieved which further deals with
the effective marketing plans (Okonkwo 2016). The marketing strategy deals with the
product, price, place and the promotion of the company which is further known as the
marketing mix. In the fashion industry maintaining the customer’s relation which is known as
the customer’s relationship management of the company plays significant role in maintaining
the relationship with the customers and getting feedback to further improve the business
growth of the company. Promotion of the new product and services plays significant role in
the marketing strategy as strong promotional plan will help the organizations to increase the
revenue of the business.
Themes 3
Creativity in the fashion industries matters a lot and the celebrities and the fashion
enthusiasts must be interested with such kind of creativity and then only the brand will be
successful in that case. Getting the ideas from the fashion experts and the key celebrities who
have real potential in their interest must make promotion with them or disclose them with the
brand in or to further make the brand popular. Creativity and improvisation matters a lot in
case of putting a tough competition to the huge brands.
Advertising with the help of the social media will further help the company to get
more reach to the customers (Godey et al. 2016). Attracting the customers by giving
discounts and offers will further help the company to generate revenue and further giving the
seasonal discounts and the occasional discounts will also help the company to achieve
success in the long run. Advertising with the help of the digital world which further means
the online websites will help the customers to get much more insight into the fashion world
(Choi, Ko and Kim 2016).

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Theme 4
The company needs to achieve the online marketing website goals or the effective
digital marketing strategy to accomplish the desired goals. According to Kotler et al. (2015),
the digital marketing campaigns must be launched in order to generate more sales in the area
of marketing. This view has been supported further by Chaffey and Ellis-Chadwick (2019)
that the marketing plan of the company must be based on the certain strategies which must be
implemented by the business in order to accomplish the business goals. Effective advertising
strategy forwarded by Armstrong et al. (2015) through the media and channel will further
help the company to achieve the organizational goals regarding the social media of the
company.
Giving advertisement in the social media which are the YouTube, Facebook,
Instagram and many more will be main target in order to generate customer’s interest in that
case (Lee and Watkins 2016). Looking for the opportunities in the market must be taken in to
consideration while developing the brand level in the market of the fashion industry
(Smilansky 2017). The main argument in the research work is related to increase the brand
value of the company and the issues or struggles faced by Mr. Price to enhance the brand
value of the business and further to compete with the luxury fashion brands which are the
Gucci, Armani and many more.
Building a strong brand involves business performance in the organization and brand
management system of the company must be taken into consideration. Creativity and
uniqueness in the brand is important to provide effective message in the company and the
customer’s loyalty, persuade the buyers for the products and further establish an emotional
connectivity with the customers will further help the business to generate revenue in the long
run. Effective brand strategy will automatically attract the potential customers will further
increase the revenue of the business (Atwal and Williams 2017).

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Pricing strategy in case of the business plays significant role in order to give
competitive pricing to the competitors of the company. Hence, pricing of the products must
be done in such a way that the company will be able to maintain the quality of the products as
well as to further give competition to other company like the huge fashion brands in this case.
Maintaining the product quality will further keep the satisfaction level of the customers and
this will further enhance the relationship with the customers and strong relationship will
improve the business performance of the company.
Improvising the digital platform and providing constant support to the customers are
important in that case to give tough competition to the other luxury brands and uniqueness is
important to make a stand out in the domain of the fashion industry (Ko, Phau and Aiello
2016). The gap in the research work is that the work does not concentrate on the impact of
the financial aspects of business as the topic is based on the marketing aspects and hence the
dimensions unrelated to the topic is avoided in the conducted research.
Conclusion
From the above discussion in the conducted research analysis, it can be concluded that
the marketing tactics which is discussed in the above must be implemented by the chosen
company which is the Mr. Price. The brand management of the company must be effective in
order to generate revenue from the business. The business strategy of the company must be
effective and the online website measures must be adopted by the company in order to
generate huge revenue in the nosiness to further give tough competition to huge brands in the
fashion industries which are the Gucci, Armani and many more. Competitiveness and the
uniqueness must be maintained in case of the thriving in the fashion industry and to further
stay ahead in the competition with the luxury fashion brands.

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References
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