Presentation: M&S Business Analysis, CSR and Strategic Recommendations

This presentation provides a comprehensive analysis of Marks & Spencer (M&S), a multinational supermarket in the UK. It begins with an introduction to the business and highlights the key issue of increasing online presence and excelling in e-commerce within a competitive retail industry. The analysis delves into M&S's challenges in the online market, comparing its performance to competitors. The presentation then explores the importance of Corporate Social Responsibility (CSR) to the company's strategy, emphasizing its benefits for society and future generations. It details various CSR activities, including charity and community funding, clothing and equipment donations, and ethical trading practices. The conclusion summarizes the key issue of low e-commerce promotion and the impact of CSR activities. The presentation references academic sources to support its findings, providing a well-rounded overview of M&S's business strategy and CSR initiatives.

BUSINESS

TABLE OF CONTENT
Introduction
Analysis of selected organization and one key issues
Importance of CSR to strategy for future generation of organization
Conclusion
References

INTRODUCTION
Business is the action of creating money by producing, selling and buying the products in the market.
 This presentation is based on M&S which is multinational supermarket in UK.
I will analysis the key issue which is facing by organization.
It will explain importance of corporate social responsibility for future generation and society benefits of
firm.

Analysis of selected organization and one key issues
Mark and Spencer (M&S) is the largest British multinational supermarket which specialise in
the selling the apparel, home and luxury food products.
Company has currently 979 stores across the UK involving 615 which only sell food products.
In order to that, M&S facing the challenge that is increasing the online presences as excelling the
e-commerce. In relation to that, there are high level competition in retail industry.
Online presences:
It is the major problem of company in retail industry. M&S failed to win on the fashion front
which has not helped its cause with slow moving, unimposing approach to e-commerce. The
retailer of their size can not decline the online side of business to the level.
 It has done in the past leaving it playing catch up to knowing online upstart like ASOS and fast
fashion like Zara. New website introduce was named as the reason for 8.1% drop in sales back
in 2014. There are number of consumers who can not check out and products are disappearing
from baskets.

CONCLUSION
 This presentation has summarised that low e-commerce promotion is key
issue of firm.
 It can be concluded that different CSR activities such as Ethical trading,
climate change and clothing equipment as well as funding donations.
 This help to society benefits and future generation of firm in industry.

INTRODUCTION
Business is the action of creating money by producing, selling and buying the products in the market.
 This presentation is based on M&S which is multinational supermarket in UK.
I will analysis the key issue which is facing by organization.
It will explain importance of corporate social responsibility for future generation and society benefits of
firm.

Importance of CSR to strategy for future generation of
organization
Corporate Social Responsibility (CSR) is the business concept
which contributes to sustainable development through
delivering economic, social and environmental benefits for
all stakeholders.
Many of companies adopt the CSR as strategy for their
achieving objectives and goals of the business. In this
context, CSR is important to M&S for benefits of society
and future generation. Different activities in CSR
conducting by selected entity such as:
Charity and community funding donations:
It is major contribution involve in CSR activity. In order to
that, M&S donate to charitable organizations that have
small limited budget and focus on support towards issues
which are essential to their localised people.

CONTD....
 Clothing and Equipment:
 M&S is donated return clothing and business surplus to the charity new life. New life funds medical
study, nurse support and awareness campaigns as well as wider equipment for disabled and terminally
ill kids.
 Ethical trading:
 Company has powerful trading relationship across the world. It is secular company embracing the all
culture, nationalities, races and beliefs. The sources of M&S from over 70 nations worldwide
involving the China, Ireland, Kenya, Sri Lanka, UK etc.

CONCLUSION
 This presentation has summarised that low e-commerce promotion is key
issue of firm.
 It can be concluded that different CSR activities such as Ethical trading,
climate change and clothing equipment as well as funding donations.
 This help to society benefits and future generation of firm in industry.

REFERENCES
 Cheng, B., Ioannou, I. and Serafeim, G., 2014. Corporate social
responsibility and access to finance. Strategic management journal.
35(1). pp.1-23.
 Tai, F. M. and Chuang, S. H., 2014. Corporate social responsibility.
Ibusiness. 6(03). p.117.
 Grayson, D. and Hodges, A., 2017. Corporate social opportunity!:
Seven steps to make corporate social responsibility work for your
business. Routledge.