This report provides an analysis of Marks and Spencer's (M&S) consumer behavior, focusing on the application of learning and memory theories within their marketing strategies. It examines how M&S utilizes cognitive theory to create effective learning processes and attractive external stimuli to influence consumer perception and drive sales. The report identifies M&S's key competitors, such as Next Plc, ASDA, and Tesco, and compares their advertising approaches, highlighting M&S's emphasis on brand endorsement and quality versus competitors' focus on variety and convenience. Furthermore, the report discusses the implementation of cognitive learning theory to understand consumer needs, enhance buyer perception, and foster innovation, while also providing a critique of M&S's market position and suggesting improvements for maintaining competitiveness and enhancing consumer satisfaction. Desklib provides a platform for students to access similar solved assignments and study resources.
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