Final Year Project: M&S Cultural Diversity and Profit Questionnaire

This assignment presents a questionnaire designed to explore the impact of cultural diversity on Marks & Spencer (M&S). The questionnaire, developed by a student at Icon College, investigates various aspects of cultural diversity within the workplace, including its effectiveness in improving profits, the key benefits of maintaining diversity, and the relationship between diversity and organizational profits. It also assesses M&S's prioritization of cultural diversity, the effectiveness of its practices, and the challenges faced in managing diversity. The questionnaire includes questions on cultural awareness training, and seeks suggestions for further improvements in managing cultural diversity. The study aims to gather insights into how cultural diversity is perceived and managed within the organization, providing a comprehensive understanding of the topic.

Questionnaire
Name:
Address:
Email:
Age:
I am Roland Rozgonyi a student at Icon College doing my final year in business and
management. As part of my study, I am required to carry out a primary research reflecting a
topic of my choice. The topic is Managing cultural diversity and profit – A case study of
Marks & Spencer. You have been randomly selected to take part in this study. Your
participation is important, but voluntary and you will not be paid for your participation. Your
name will not be used in any part of the study, so do not write your name on the questionnaire
so that you remain anonymous. If you are concerned with any part of the study, please
contact my tutor Dr Gilbert Zvobgo at ICON College.
Please note that your responses will be used for academic study and will be destroyed
after the completion of the study which is January 2021 as per General Data Protection
Regulation 2018.
Completing the questionnaire should not take you no more than 20 minutes. In
completing the questionnaire, please tick (√) all the applicable boxes.
Q 1) Do you have any awareness regarding cultural diversity in workplace?
a) Yes☐
b) No ☐
Q 2) How effective cultural diversity is for Marks & Spencer in improving its profits?
a) Highly effective☐
b) Effective☐
c) Neither effective nor ineffective☐
d) Ineffective☐
e) Highly ineffective ☐
Q 3) Which is the key benefit that organisation can get by maintaining cultural diversity
in workplace?
a) Wide range of skills☐

b) Enhanced reputation of company☐
c) Promotes creativity and innovation☐
d) Maximized productivity☐
e) Increased market share ☐
Q 4) According to you, what is the relationship between cultural diversity and profits of
organisation?
a) Positive relation☐
b) Negative relation☐
c) No relation ☐
Q 5) To what degree does Marks & Spencer prioritize cultural diversity inclusion in its
workforce?
a) Highly prioritize☐
b) Prioritize☐
b) Not prioritize☐
d) Not ever considered☐
Q 6) Are the practices of Marks & Spencer effective in maintaining cultural diversity in
workplace?
a) Yes☐
b) No☐
c) Neutral☐
Q 7) What can be the key challenge that manager of Marks & Spencer face at the time
of managing cultural diversity in workplace?
a) Ethnic and cultural differences☐
b) Language and communication☐
c) Conflicting working styles☐
d) Accommodation of beliefs☐
Q 8) Which can be the more appropriate way or strategy that help Marks & Spencer in
maintaining cultural diversity?
a) Hiring diverse background employees☐
b) Providing cultural awareness training☐
c) Encourage team working☐
d) Ensure effective communication ☐
Q 9) Do you ever get cultural diversity awareness training in the organisation?

a) Yes☐
b) No ☐
Q 10) Suggest any other appropriate way for Marks & Spencer that help in managing
cultural diversity
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