M&S: Internal and External Factors and Environmental Impact

This report analyzes the internal and external factors influencing Marks & Spencer (M&S). It examines the political, economic, social, technological, environmental, and legal (PESTLE) factors affecting the company. The report also includes a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, highlighting M&S's high-quality products and relationships with customers and employees, while also pointing out weaknesses like reliance on British suppliers and lack of a clear marketing strategy. Opportunities include e-business and adapting to fashion trends. Threats include competition and challenges in international markets. The report concludes by discussing M&S's contribution to the external environment, including its impact on employment and its relationships with consumers and the government. Desklib provides this report and other study materials for students.

Internal and External Factors
Introduction
Internal and external factor that affect the business
operation of Mark and Spencer and contribution of company
towards the external environment.
PESTLE.
 Political factors that affect M&S through trading
and taxes on goods and service
 Economic factor affects M&S through economic
condition in the country i.e. inflation and recession.
 Social factor affects through the consumer taste
and preference and lifestyle of consumer in
fashion trends.
 Technological factors are changes with time like
online shopping, latest operational software used.
 Environmental factors are selling or producing
goods which affect the environment by disposing
or using it.
 Legal factors show the rules and regulation that
are applied on the business like labor law or
consumer protection act.
SWOT
 Strength of M&S are high quality products, maintain
relationship with employees and customers.
 Weakness that affect M&S are they highly reliant on
the British supplier and lack of clear marketing
strategy is been followed.
 Opportunities for M&S are that E-business are
latest the trend and cop-up with market changes in
fashion.
 Threat shows the intense competition among the
competitor and less successful in international
market.
M&S impact on external
environment
 M&S contribute towards the development of country
 It contributes towards the employment.
 Maintain relationship with consumers and
government.
Conclusion
The report conclude that internal and
external factor had affect the business
operation and shows contribution of M&S
towards the environment.