This report provides an analysis of Marks & Spencer (M&S), a multinational retailer based in the UK, examining its external environment using the PESTLE framework. The analysis considers political, economic, social, technological, legal, and environmental factors and their impact on M&S's business operations. The political factors include government regulations and their effect on taxes, while economic factors involve interest rates, foreign exchange, and disposable income. Social factors focus on changing consumer preferences, and technological advancements are explored in terms of supply chain management. Legal aspects cover health and safety legislation, and environmental factors address climate change and sustainability initiatives. The report highlights how these factors influence M&S's product offerings, market positioning, and customer relationships, emphasizing the need for strategic adaptation to maintain a competitive edge.
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